Die Allianz

Barbara Eggenkämper

doi:10.17104/9783406678226

Die Allianz

Geschichte des Unternehmens 189-215

1. Edition 2015

No access

doi.org/10.17104/9783406678226
ISBN print: 978-3-406-67821-9
ISBN online: 978-3-406-67822-6
C.H.BECK, München C.H.BECK, München

Zusammenfassung

On February 5, 1890, the First District Royal Court of Prussia in Berlin entered a new enter prise into the corporate trade register: the „Allianz Versicherungs-Aktien-Gesellschaft“. 125 years later, Allianz is one of the largest international financial services prividers. This book tells the story of the company’s history in a lucidandent ertaining way.

Even before the First World War, Allianz had entered the international insurance industry. But the two World Warsde stroy edits early attempts at global expansion. Not until the 1980s was Allianz able to reach the same degree of internationalization it had already achieved before 1914, breaking through to become a global insurer. Since the 1920s, Allianz had already enjoyed a leading position in Germany; the company was able to build on this after 1945. Barbara Eggenkämper, Gerd Modert, and Stefan Pretzlik describe the development of its numerous business sectors as well as the various strategies of the different director sand their boards, illuminating Allianz’s working worlds and the way they changed as the use of technology increased. What emergesis a multilayered narrative of the 125-year history of Allianz that gives voice not only to the leadership but also to the many employees.

Chapter Expand | CollapsePage
1–8 Titelei/Inhaltsverzeichnis 1–8
9–11 Foreword 9–11
11–13 Credits 11–13
13–71 1. 1890–1918 The First Years and the First World War 13–71
- 13–24 The Founding of Allianz 13–24
- 24–28 The Early Years 24–28
- 28–39 The Insurance Official and the “Fräulein” 28–39
- 39–53 New Insurance Branches and First Mergers 39–53
- 53–58 Sales and Marketing 53–58
- 58–71 Foreign Business and the First World War 58–71
71–143 2. 1918–1933 Crises, Rationalization, and Growth 71–143
- 71–84 A New Allianz – A New Generation Takes Over 71–84
- 84–98 Mastering Crises: Moderation, Conversion, and Mergers 84–98
- 98–105 How Allianz Survived Hyperinflation 98–105
- 105–123 Roaring Twenties? – Rationalization, Growth, Crisis 105–123
- 123–135 Communication: Newspapers, Advertising, Public Relations 123–135
- 135–143 International Markets 135–143
143–205 3. 1933–1948 Allianz: The Nazi Years and Reconstruction 143–205
205–257 4. 1948–1970 The Economic Miracle and Unlimited Growth 205–257
- 205–210 A New Corporate Headquarters 205–210
- 210–212 A New Head Office 210–212
- 212–215 Allianz Pensions 212–215
- 215–218 The Clients Come with Their Cars 215–218
- 218–222 Sag’ es heiter, Du kommst weiter (Say It with Cheer, and You’ll Keep on Going!) 218–222
- 222–224 Hoffentlich Allianz versichert (Hopefully Covered by Allianz) 222–224
- 224–231 The Company Undergoes Change 224–231
- 231–234 On the Way to Becoming Allianz Staff 231–234
- 234–237 Codetermination in the Company 234–237
- 237–242 Allianz Agents 237–242
- 242–244 The Little Man and Life Insurance 242–244
- 244–249 New Investment Principles 244–249
- 249–251 Dealing with New Risks: The Dawning of the Atomic Age 249–251
- 251–257 The Difficulty of Rebooting International Business 251–257
257–323 5. 1970–1990 Paths of Internationalization 257–323
- 257–264 Change of Command and of Generations 257–264
- 264–266 1970: Losses and Restructuring 264–266
- 266–268 Restructuring Automobile Insurance 266–268
- 268–271 Customer Service and Safety Research 268–271
- 271–276 Rationalization and Cost Management 271–276
- 276–281 Success in the Life Insurance Business 276–281
- 281–285 1977: A Corporate Identity for Allianz 281–285
- 285–289 Nuclear Energy: Insuring a Radiant Vision of the 1970s 285–289
- 289–296 The View across the Borders: First Steps Abroad 289–296
- 296–298 The Founding of Allianz International Insurance Co. Ltd., London 296–298
- 298–305 Forced Expansion of Foreign Business 298–305
- 305–308 1985: Becoming the Allianz AG Holding Company 305–308
- 308–318 1985–1990: Changes in Allianz’s International Business after Formation of the Holding Company 308–318
- 318–323 The European Single Market 318–323
323–377 6. 1990–2015 The International Financial Services Provider 323–377
- 323–328 Allianz during the 1990s 323–328
- 328–334 Change in Allianz’s Corporate Culture 328–334
- 334–340 The Process of Transformation in the 1990s 334–340
- 340–345 From Reunification to Global Player Status 340–345
- 345–352 Allianz in Asia 345–352
- 352–358 Asset Management and Banking Operations 352–358
- 358–362 1999: A New Corporate Design 358–362
- 362–365 Allianz at the Start of the 21st Century 362–365
- 365–374 The Founding of the SE 365–374
- 374–377 A Strong Community with a Future 374–377
377–432 Appendix 377–432
- 377–423 Notes 377–423
- 423–423 Picture Credits 423–423
- 423–424 List of Archives 423–424
- 424–432 Index 424–432

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