Marketing ZFP

doi:10.15358/0344-1369-2022-3

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 44 (2022) Issue 3

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doi.org/10.15358/0344-1369-2022-3
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–1
Heribert Gierl 2–2
3–78
- 3–23 Creating Superior Value in the Eyes of the Customer: An Analysis of the Two Generic Value Drivers and Value Paths Andreas Fürst, Matthias Staritz Andreas Fürst, Matthias Staritz 3–23
- 24–43 Multi-Channel Management and Design: An Analysis of their Impact on Multi-Channel Conflict and Success Andreas Fürst, Michael Scholl Andreas Fürst, Michael Scholl 24–43
- Udo Wagner, Sandra Pauser 44–59
- 60–78 Financial Risk Proneness Explains the "Sex Sells” Hypothesis in Relation to Luxury Brands Heribert Gierl, Boris Bartikowski, Fernando Fastoso Heribert Gierl, Boris Bartikowski, Fernando Fastoso 60–78

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