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Marketing ZFP / Editorial
Marketing ZFP / Editorial
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1–1
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2–4
Editorial
Bernhard Swoboda
Bernhard Swoboda
2–4
Details
5–54
Research Articles
5–54
5–16
Forty Years of the Journal "Marketing Zeitschrift für Forschung und Praxis - Journal of Research and Management": Retrospection and Prospects
Udo Wagner, Lutz Hildebrandt
Udo Wagner, Lutz Hildebrandt
5–16
Details
17–29
Komplexe Probleme - Einfache Lösungen? Plädoyer für qualitative vergleichende Analysen in der Marketingforschung
Hans Mühlbacher
Hans Mühlbacher
17–29
Details
30–43
Actor Engagement Practices and Triadic Value Co-creation in the Team Sports Ecosystem
Maximilian Stieler, Claas Christian Germelmann
Maximilian Stieler, Claas Christian Germelmann
30–43
Details
44–54
WTG (Way to Go)! How to Take Gamification Research in Marketing to the Next Level
René Eppmann, Kristina Klein, Magdalena Bekk
René Eppmann, Kristina Klein, Magdalena Bekk
44–54
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Marketing ZFP , page 2 - 4
Editorial
Autoren
Bernhard Swoboda
DOI
doi.org/10.15358/0344-1369-2018-4-2
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2018-4-2
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