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Praxishandbuch Social Media und Recht

Carsten Ulbricht

2017

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„… 195 9 Influencer Marketing 9.1 Schleichwerbung in Social Media ‒ rechtliche Grenzen des Einsatzes …” „… von Influencern und Testimonials Immer mehr Unternehmen machen sich im Rahmen des sogenannten …” „… Influencer Marketing die Reichweite zunutze, die Prominente wie z. B. Schauspieler oder Sportler, aber auch …”

Titelei/Inhaltsverzeichnis S. 1-10

„… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189 9 Influencer Marketing …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195 9.1 Schleichwerbung in Social Media ‒ rechtliche Grenzen des Einsatzes von Influencern und …” „… Empfehlungen für Unternehmen, Agenturen und Influencer . . . . . . . . 201 9.4 Zusammenfassung …”

Anhang S. 353-368

„… Influencer Marketing 195, 196, 197 Intranet 299 Irreführung 110 K kleine Münze 52, 357 Kommentare 257, 259 …”

doi.org/10.34157/9783648102251

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 43 (2021) Issue 1-2 ISSN Online: 0344-1369

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Sören A. Radtke, Marian E. Paul The Interface Between Marketing and Sales: The State of the Art and a Research Agenda S. 9-22

„… performance. Second, we discuss the influence of the drivers on the quality of cooperation and performance …” „… , contrary to expectations, decentralization does not seem to have a considerable influence on the quality of …” „… support, reward and goal alignment, job rotation, dispersion of influence and power of marketing and sales …”

Gerhard Wagner, Sascha Steinmann, Frank Hälsig, Hanna Schramm-Klein Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage S. 23-36

„… for more comprehensive research to investigate further variables that could influence technology …” „… (a) usefulness, (b) ease of use, (c) trust, and (d) convenience of m-payment. 2.3. The Influence of …” „… : H2: The perceived usefulness of m-payment positively influences consumers’ intention to use …”

Yasemin Boztuğ, Dirk Temme Editorial S. 3-4

„… focus on retailing. The first paper investigates which factors influence the usage of modern payment …” „… . Emoji-based narratives influence brand attitudes and the propensity to follow recommendations of …”

Vanessa Haltmayer, Heribert Gierl Emoji Your Story: The Advertising Effectiveness of Emoji-Based Narratives S. 67-94

„… influence brand attitudes and the propensity to follow recommendations (provided in social-marketing …” „… narratives influence the achievement of certain advertising goals (e.g., brand evaluations or following …” „… conversation. However, we do not know whether and why emoji-based narratives are effective means to influence …”

Bernhard Swoboda, Amelie Winters, Nils Fränzel How Online Trust and Online Brand Equity Translate Online- and Omni-Channel-Specific Instruments into Repurchase Intentions S. 37-53

„… directional influences operate over time and provide better estimates of longitudinal parameters than …” „… ., & Madhavaram, S. (2014). Influence of Congruity in Store-Attribute Dimensions and Self- Image on Purchase …” „… Influence of Website Environment on Brand Loyalty: Brand Trust and Brand Affect as Mediators. International …”

Andrea Gröppel-Klein, Kenya-Maria Kirsch, Anja Spilski (Hedonic) Shopping Will Find a Way: The COVID-19 Pandemic and its Impact on Consumer Behavior S. 95-110

„… as to what its long-term influence will be.” This paper attempts to address some of the issues that …” „… current evidence regarding the influence of critical events on consumer behavior, we hypothesize …” „… , Meinungsführern und Influencern, zum Einfluss der Digitalisierung auf das Konsumentenverhalten. Der Inhalt …”

Christian Schmitz, Janina-Vanessa Schneider, Jan Helge Guba, Michael Ahlers, Jan Wieseke Development and Analysis of a Sales-Based Leading Indicator for Economic Developments S. 54-66

„… following potential contextual factors that might influence the accessibility and diagnosticity of …” „… through foreign business) might influence the forecast quality of the indicator. Further research could …”

doi.org/10.15358/0344-1369-2021-1-2

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Marketing ZFP

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MAR Volume 40 (2018) Issue 3 ISSN Online: 0344-1369

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Maximilian Huber, Michael Kleinaltenkamp Changes of Organizational Usage Processes: Attitudes, Behaviours and Consequences S. 17-30

„… centre members influence their coworkers’ value-in-use perceptions of and behaviours towards …” „… attitudes and behaviours of the different BUC members influence the value cocreation of a single actor in a …” „… BUC? RQ5: How do the perceived attitudes and behaviours of the different BUC members influence the …”

Rolf Weiber, Bernhard Swoboda Editorial S. 2

„… various types of business usage centre members influence their co-workers’ value-in-use perceptions of and …”

Lucas Pfisterer, Stefan Roth Value Creation in Usage Processes - Investigating the Micro-foundations of "Value-in-use” S. 31-42

„… and thus influence this value creation. As the customer wants to achieve the best result possible …” „… that the integration of resources by further actors besides the customer and the provider influences …” „… provider a possibility to influence the customer’s value creation by controlling for the composition of the …”

Kea Larissa Hartwig, Frank Jacob How Individuals Assess Value-in-Use: Theoretical Discussion and Empirical Investigation S. 43-62

„… . The individual effort required has the highest influence on achieving the goal of convenient usage …” „… ) and individual influence on social interaction, personal self-fulfilment or self-expression decreases …”

doi.org/10.15358/0344-1369-2018-3

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Marketing ZFP

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MAR Volume 43 (2021) Issue 4 ISSN Online: 0344-1369

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Mona Eckl, Michael Lingenfelder Determinants of Consumers' Purchase Channel Preference in Omni-Channel Retailing S. 28-44

„… negative-ly influences the usage of another channel (Kleijnen etal. 2007). Therefore, channel preference …” „… influ-ence on purchase channel preference for multiple chan-nels.Utilitarian value describes the consumer as …” „… proposes a positive influence on adoption decision(Davis 1989; Davis et al. 1989). Empirical studies …”

Manfred Schwaiger, Alexander Witmaier, Tobias Morath, Gerrit Hufnagel Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty S. 3-27

„… that influ-ences stakeholders’ attitudes and behaviour (e.g., Raithelet al. 2010; Schwaiger 2004 …” „… . 2000; Hall 1992; Wangand Lee 2006). Those “feeling right” experiences influ-ence stakeholders …” „… pharmaceuticalindustry highlight a potential influence of the affectivecomponent on consumers’ purchase behaviour. Due to …”

Stefan Roth, Sophie Mentges, Thomas Robbert Actor Engagement in Business Model Innovation - The Role of Experimentation in New Ventures' Business Model Design S. 45-62

„… , supporting,mobilising, co-developing, sharing, and sig-nalling, by which actors influence the threeforms of thought …” „… influence of these external actors’ may beparticularly salient as they can influence founders’ men-tal …” „… be-yond what is elementary to the exchange” (Alexander etal. 2018, p. 336), influences if and how thought …”

Yasemin Boztuğ, Dirk Temme Editorial S. 2

„… can influence the different forms of thoughtexperiments. The results of this study can help …”

doi.org/10.15358/0344-1369-2021-4

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Future ready People & Culture

Dominique René Fara

2023

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9 New Recruiting S. 265-299

„… Kandidatenansprache über Social Media und das Phänomen Corporate Influencer waren damals noch in weiter Ferne. Jetzt …” „… persönliche Einblicke von Mitarbeitenden? In Kapitel 9.4 »Mit authentischen Cor-porate Influencer:innen die …” „… HR-Manager mit Werbe- und Kommunikationsmaßnahmen wie Influencer-Marke-ting, WhatsApp, Social Media …”

Stichwortverzeichnis S. 301-304

„… , 141Compliance 222Corona-Pandemie 85, 147, 191, 192, 194, 196Corporate Influencer 295, 297 …” „… – Corporate-Influencer-Programm 298Corporate Mindfulness 157, 158DDekarbonisierung 22Demografie 53, 70, 254digitale Innovation 220 …”

Titelei/Inhaltsverzeichnis S. 1-8

„… . . . . . . . . . . . . . . . . . . . . 2879.4 Mit authentischen Corporate Influencer:innen die besten Talente gewinnen . . . . . 295Ein Appell …”

Geleitwort S. 9-12

„… Laura Bornmann von Startup Teens & GenZ Talents spricht aus ihrer Erfahrung als Corporate Influencer und …”

doi.org/10.34157/9783648169490

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People Sustainability

Gunnar Kilian (ed.), Joachim Gutmann (ed.)

Series: Haufe Fachbuch

Volume 2023

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Mitarbeitendenbindung als Teil einer nachhaltigen Unternehmenskultur S. 105-114

„… regelmäßigen Austausch mit Influencenden zu stehen, kann sehr viel über die Stimmung an der Basis …” „… Marketing-Instrument bekannten »Great Place to Work«-Ansatzes kann vielversprechend sein.Influencende und soziale …” „… Vereinbarungen | 113 Influencende und soziale Vereinbarungen für eine wirksame …”

Stichwortverzeichnis S. 259-264

„… , 148, 214, 243Influencende Personen 113Inklusion 18, 55, 116Inner Development Goals 171, 174innerer …”

doi.org/10.34156/9783648173435

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Interkulturelles Konsumentenverhalten

Stefan Müller, Katja Gelbrich

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

Volume 2021

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Literaturverzeichnis S. 393-456

„… ): 144–152. Abosag, I.; Farah, M.F. (2014): The Influence of Religiously Motivated Consumer Boycotts on Brand …” „… ): 1–48. Aliyev, F.; Wagner, R. (2018): Cultural Influence on Luxury Value Perceptions. Collectivist vs …” „… .; Kumar, R. (2016): Impacting Innovativeness. The Role of Interpersonal Influences and Cultural …”

Stichwortverzeichnis S. 457-463

„… vs. Kollektivismus 80 f. Indulgence vs. Restraint 86 Inequality 117 Influencer 272 Informationsbedarf …”

Teil D Konsumentenverhalten im interkulturellen Vergleich S. 247-388

„… Influencer-Typus entstammt ursprünglich der analogen Welt, findet jedoch in der digitalen Welt wesentlich bessere …”

Teil C Grundlagen des Konsumentenverhaltens S. 139-246

Teil B Grundzüge der kultur vergleichenden Forschung S. 61-138

„… concern for dissenting views from others (i.e. normative influences). (…) Individuals in high power …”

doi.org/10.15358/9783800661824

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Marketing ZFP

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MAR Volume 36 (2014) Issue 1 ISSN Online: 0344-1369

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Hannah Winkler von Mohrenfels, Daniel Klapper Sharing in Social Networks: How Signalling Increases Product Appeal S. 22-36

„… through the attraction of the feature. By isolating this effect and comparing it tothe influence of price …” „… and traditional signalling,this research highlights how innovative productdesign can influence the …” „… sharingproduct consumption online and the influence of viralproduct design on marketing success, the …”

Nicole Wiebach, Lutz Hildebrandt Antecedents of the Negative Attraction Effect: An Information-Processing Approach S. 5-21

„… market entry demonstrates thatchanges in the composition of a choice set influence preferences …” „… context – defined as the composition of the choice set (Tversky/Simonson 1993) – matters and influences …” „… factors which influence the strength of the described phenomenon by developing and estimating a structural …”

Franz-Rudolf Esch, Olga Spomer Gestaltung der Informationsmenge zur Erzielung von Mental Convenience bei Produktlinien im FMCG-Bereich S. 37-53

„… . 54, No. 9, pp. 1544–1552.Berger, J./Draganska, M./Simonson, I. (2007): The Influence ofProduct …” „… Influence of AssortmentStructure on Perceived Variety and Consumption Quantities, in:Journal of Consumer …”

doi.org/10.15358/0344-1369_2014_1

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Marketing ZFP

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MAR Volume 36 (2014) Issue 3 ISSN Online: 0344-1369

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Udo Wagner, Claus Ebster, Ulrike Eske, Wolfgang Weitzl The Influence of Shopping Carts on Customer Behavior in Grocery Stores S. 165-175

„… : wolfgang.weitzl@gmx.netThe Influence of Shopping Carts on Customer Behaviorin Grocery StoresBy Udo Wagner, Claus Ebster …” „… in-store observations to understand and thus influence shopping behavior. For example, in-store observation …” „… weconsider the effects of parking shopping carts as a mediating construct that influences the relationship …”

Titelei/Inhaltsverzeichnis S. 1-162

„… Eske andWolfgang WeitzlThe Influence of Shopping Carts onCustomer Behavior in Grocery StoresHeribert …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163Abhandlungen The Influence of Shopping Carts on Customer Behavior in Grocery Stores By UdoWagner …”

Sandra Bombe Using the Body-Sphere Approach to Predict the Effectiveness of Similar and Attractive Models Shown in Advertisements S. 203-218

„… influence human well-being, e.g., functional products such as batteries or wrapping film.2.1. Connecting …” „… .Lee, A. Y./Aaker J. L. (2004): Bringing the Frame into Focus: TheInfluence of Regulatory Fit on …” „… Influence ofAd Model Ethnicity and Self-Referencing upon Attitudes: Evidence from New Zealand, in: Journal …”

Editorial S. 163-164

„… „The Influence of Shopping Carts onCustomer Behavior“, dass sich die Gestaltung von Einkaufsstätten …”

Thomas Niemand, Stefan Hoffmann, Robert Mai Einsatzpotenziale und Grenzen bei der Anwendung des Impliziten Assoziationstests (IAT) in der Marketing-Forschung S. 187-202

„… . (1989): Conditional Automaticity: Varieties of Automatic Influence in Social Perception and Cognition …” „… and Their Influence on Product Choice, in: Psychology and Marketing, Vol. 23, No. 9, pp. 727–740.Gast …” „… Influence of Recoding in the ImplicitAssociation Test: The Recoding-free Implicit Association Test(IAT-RF …”

Heribert Gierl, Hüttl-Maack Why and under which Conditions are Price Lotteries Effective at Promoting Products? S. 176-186

„… , No. 3, pp. 401-411.Bearden, W. O./Etzel, M. J. (1982): Reference Group Influence onProduct and Brand …”

doi.org/10.15358/0344-1369_2014_3

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Gastrologik

Charles Spence

2018

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Literatur S. 328-340

„… : Beverage Perception and Consumption: The Influence of the Container on the Perception of the Contents, in …” „… . Piqueras-Fiszman, B. et al.: Is It the Plate or Is It the Food? Assessing the Influence of the Color, Black or …” „… . Spence: Does the Color of the Cup Influence the Consumer’s Perception of a Hot Beverage?, in: Journal of …”

Anmerkungen S. 340-353

„… . 4 C. Spence: Assessing the Influence of Shape and Sound Symbolism on the Consumer’s Response to …” „… Taste of Kandinsky: Assessing the Influence of the Visual Presentation of Food on the Diner’s …”

doi.org/10.17104/9783406720376

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Marketing ZFP

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MAR Volume 46 (2024) Issue 2 ISSN Online: 0344-1369

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Claudia Franke, Andrea Gröppel-Klein, Natalie Matla Understanding the Influence of Chatbot Human-Likeness on User Satisfaction in Erroneous Customer-Chatbot Interactions S. 20-31

„… : ikv@ikv.uni-saarland.de.Understanding the Influence of Chatbot Human-Likenesson User Satisfaction in Erroneous …” „… ), see Fig. 1 for real-Franke et al., Influence of Chatbot Human-Likeness on User Satisfaction in …” „… un-derlying psychological mechanism. A bot apology sig-nificantly influences customer satisfaction after a …”

Gaia Rancati, Sabrina Bartolotta, Maurizio Mauri, Carsten D. Schultz, Alice Chirico, Andrea Gaggioli Young Customer Responses to Service Robots vs. Humans in Luxury Retail: A Multidisciplinary Approach S. 3-19

„… service robots (ro-bots with human-like appearance features) is a criticalfactor that could influence …” „… 2001), influences customer arousal (Moseset al. 2018), and ultimately makes shopping more enjoy-able …” „… needs to in-vestigate the influence of such service scripts on custom-ers (Sands et al. 2021).Previous …”

Autor(en) Titelei/Inhaltsverzeichnis S. 1

„… MatlaUnderstanding the Influence of ChatbotHuman-Likeness on User Satisfaction inErroneous Customer-Chatbot …” „… Gaggioli . . . . . . . . . . . . . . . . . . . . . . . . . 3Understanding the Influence of Chatbot …”

Heribert Gierl The Color of Togetherness: A Theoretical Contribution to the Research on Color Effects S. 32-62

„… show an in-fluence of color on thermal warmth that people experi-ence in rooms. When comparing blueish …” „… thesestudies for drawing conclusions about how color influ-ences the activation of warmth-related subschemas …” „… perceptions of the socialwarmth of others can influence self-perceptions of one’sown social warmth (e.g …”

Daniel Baier, Joerg Koenigstorfer Editorial S. 2

„… Matla’s article entitled “Un-derstanding the Influence of Chatbot Human-Likenesson User Satisfaction in …”

doi.org/10.15358/0344-1369-2024-2

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Marketing ZFP

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MAR Volume 42 (2020) Issue 4 ISSN Online: 0344-1369

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Steffen Jahn, Ann-Christin Langer, Ossama Elshiewy, Yasemin Boztuğ How Perceived Security Risk Influences Acceptance of Virtual Shopping Walls S. 35-46

„… : boztug@wiwi.unigoettingen.de. How Perceived Security Risk Influences Acceptance of Virtual Shopping Walls By Steffen Jahn …” „… games) perceived usefulness tends to exert a greater influence (van der Heijden 2004). Moreover …” „… worries Jahn/Langer/Elshiewy/Boztuğ, How Perceived Security Risk Influences Acceptance of Virtual …”

Editorial S. 2

„… generation. The authors aim to assess the influence that consumer versus industry effectiveness states …” „… turn influences consumers’ preferences. In their study, the authors first replicate previous research …” „… Security Risk Influences Acceptance of Virtual Shopping Walls in Public Places”, Steffen Jahn, Ann-Christin …”

Anna Mei Habitzreuter, Michaela Soellner, Joerg Koenigstorfer The Effect of Consumer versus Industry Effectiveness on Willingness to Reduce Waste and Reuse Products S. 3-21

„… , Michaela Soellner, and Joerg Koenigstorfer The goal of the study is to assess the influence of consumer …” „… influences their intention to reduce waste and reuse products, despite the fact that various claims have been …” „… to assess the influence of consumer versus industry effectiveness states, generated by frames when …”

Marcel Lichters, Susanne Adler, Marko Sarstedt Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties S. 22-34

„… established that ambient scents can influence consumer experience and decision-making in subtle, but powerful …” „… finding has important public policy implications, as German legislation forbids any influence on voters in …” „… with or without consumers being aware of this influence (e.g., Girard et al. 2019; Holland et al. 2005 …”

Titelei/Inhaltsverzeichnis S. 1

„… , Ossama Elshiewy, and Yasemin Boztuğ How Perceived Security Risk Influences Acceptance of Virtual …” „… Influences Acceptance of Virtual Shopping Walls By Steffen Jahn, Ann-Christin Langer, Ossama Elshiewy, and …”

doi.org/10.15358/0344-1369-2020-4

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WiSt - Wirtschaftswissenschaftliches Studium

Browse Volumes: WiSt - Wirtschaftswissenschaftliches Studium

WIST Volume 33 (2004) Issue 2 ISSN Online: 0340-1650

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Colette Friedrich, Simone Martin Leiharbeitnehmer als Konkurrenten der Stammarbeitnehmer in Unternehmen? S. 113-116

„… Fall, erfolgt die Überprüfung von Möglichkeiten der Nichtkooperation, Sabotage und influence activities …” „… Arbeitnehmer dar, welches sich gewinnschädlich für den Arbeitgeber auswirkt, so wie influence activities …” „… , Informationen zu seinen Gunsten zu manipulieren. Diese influence activites (Informationsverfälschungen …”

doi.org/10.15358/0340-1650-2004-2

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Die 101 wichtigsten Fragen - Digitalisierung

Fabian Geier, Sebastian Rosengrün

Series: C.H.Beck Paperback

Volume 7053 2023

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Internet und Medien S. 124-140

„… ) und Verschwörungstheorien fallen. 86. Was machen Influencer beruflich? In den USA wollen 86 % aller …” „… 13 bis 38Jährigen Influencer werden. In Deutschland hegt immerhin rund ein Drittel aller …” „… Internetnutzer ab 14 Jahren den Wunsch, als Influencer erfolgreich zu sein. Influencer sind Leute, die mit ihrem …”

Titelei/Inhaltsverzeichnis S. 2-10

„… Influencer beruflich? 135 87. War die «Declaration of Independence of Cyber-space» ihrer Zeit voraus oder …”

doi.org/10.17104/9783406799006

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Human First

Tim Alexander

2022

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Kunden first S. 29-110

„… oder Guido Cantz. Zum Vergleich: Deutschlands erfolgreichste Influencer bringen es auf ein Vielfaches …” „… man dann dank des Diagramms die Influ-encer dieser Besucher mit Potenzial und nutzt deren „warme …” „… programmierbar. Und nicht nur das: Sie ist auch nicht von Dauer. „Influencer ist kein Titel, den man erwirbt und …”

Last of all – Jetzt geht es Los! S. 217-232

„… behagen? Ähnliches gilt auch für den noch recht jungen Begriff „Influencer“. Jedes Kind weiß inzwischen …” „… : https://handelsjournal.de/handel/e-com-merce/tante-emma-40.htmlAbgerufen: 07.05.202127 So werden Sie zum Influencer, ionos.at, URL …” „… : https://www.ionos.at/digitalguide/online-marketing/social-media/so-werden-sie-zum-influencer-auf-instagram-youtube-und-co/Abgerufen: 07.05.202128 Sascha Hölig et al., Reuters Institute Digital News Report 2020/Deutsche Teilstudie …”

Titelei/Inhaltsverzeichnis S. I-X

„… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40Vom Jedermann-Influencer zum Corporate Influencer . . . . . . . . . . . . . . . . . . . . 41Kein …”

Gesellschaft first S. 173-198

„… Corporate Influencer Keine Echtzeitohne EntscheidungsfreiheitEchtzeitdialogGeht es heute um …” „… nicht begeistern.Mitarbeiter als Corporate InfluencerKonnektivität gehört zu den Mega-Trends. Menschen …” „… anderen Menschen. Jetzt kommen die Mitarbeiter ins Spiel, echte Mitarbeiter. Als Corporate Influencer …”

Mitarbeiter first S. 111-172

„… . Etwa Familie, Freunde, Kollegen, Experten, Influencer und mehr.Personas oder Buyer Personas sind …”

doi.org/10.15358/9783800668212

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