Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369_2014_3

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 36 (2014) Issue 3

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doi.org/10.15358/0344-1369_2014_3
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–162 Titelei/Inhaltsverzeichnis 1–162
163–164 Editorial 163–164
165–218 Abhandlungen 165–218
- 165–175 The Influence of Shopping Carts on Customer Behavior in Grocery Stores Udo Wagner, Claus Ebster, Ulrike Eske, Wolfgang Weitzl Udo Wagner, Claus Ebster, Ulrike Eske, Wolfgang Weitzl 165–175
- 176–186 Why and under which Conditions are Price Lotteries Effective at Promoting Products? Heribert Gierl, Hüttl-Maack Heribert Gierl, Hüttl-Maack 176–186
- 187–202 Einsatzpotenziale und Grenzen bei der Anwendung des Impliziten Assoziationstests (IAT) in der Marketing-Forschung Thomas Niemand, Stefan Hoffmann, Robert Mai Thomas Niemand, Stefan Hoffmann, Robert Mai 187–202
- 203–218 Using the Body-Sphere Approach to Predict the Effectiveness of Similar and Attractive Models Shown in Advertisements Sandra Bombe Sandra Bombe 203–218

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