Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2010-1

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 32 (2010) Issue 1

No access

doi.org/10.15358/0344-1369-2010-1
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–2 Titelei/Inhaltsverzeichnis 1–2
3–6 Editorial 3–6
7–52 Abhandlungen 7–52
- 7–18 Auswahlentscheidungen bei heterogenen Angebotssets Rolf Weiber, Daniel Mühlhaus, Robert Hörstrup Rolf Weiber, Daniel Mühlhaus, Robert Hörstrup 7–18
- 19–38 Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? Die moderierende Rolle der Produktvalenz Heribert Gierl, Janine Schweidler Heribert Gierl, Janine Schweidler 19–38
- 39–52 Messung und Steuerung markenadäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts Theo Lieven, Felicitas Morhart Theo Lieven, Felicitas Morhart 39–52
53–66 State of the Art 53–66
- Ethik im Marketing: Themen, Entwicklungen und Perspektiven Magdalena Öberseder, Bodo B. Schlegelmilch Magdalena Öberseder, Bodo B. Schlegelmilch

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