Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2006-4

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 28 (2006) Issue 4

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doi.org/10.15358/0344-1369-2006-4
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–214 Titelei/Inhaltsverzeichnis 1–214
215–218 Editorial Lutz Hildebrandt Lutz Hildebrandt 215–218
219–270 Abhandlungen 219–270
- 219–235 Die Analyse langfristiger Werbewirkung Daniel Klapper, Marisa Schlichthorst, Claudine Schnell Daniel Klapper, Marisa Schlichthorst, Claudine Schnell 219–235
- 236–246 Wie wirkt das kundenorientierte Verkaufen auf die Kundenzufriedenheit mit der Beratung? Alexander Haas Alexander Haas 236–246
- 247–259 Eine Fuzzy-Analyse zur Bewertung von Preisstrategien für innovative Produkte Adrienne Cansier Adrienne Cansier 247–259
- 260–270 Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- und Werbeplanung im DIY-Handel Martin Natter, Thomas Reutterer, Andreas Mild, Alfred Taudes Martin Natter, Thomas Reutterer, Andreas Mild, Alfred Taudes 260–270

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