Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 65–66 Titelei/Inhaltsverzeichnis 65–66
- 67–68 Editorial 67–68
- 69–106 Abhandlungen 69–106
- 69–80 Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce. 69–80
- 81–92 Qualitätsdimensionen komplexer Dienstleistungen. Konzeptionelle Operationalisierung und empirische Validierung auf der Grundlage von SERVQUAL und eines Teilleistungsmodells 81–92
- 93–106 Geschmackswahrnehmungen und Geschmackspräferenzen bei Nahrungs- und Genußmitteln unter besonderer Berücksichtigung von Produkterwartungen. 93–106
- 107–118 Kontaktstudium 107–118
- Anwendungsprobleme der Conjoint-Analyse. Die Eignung conjointanalytischer Untersuchungsansätze zur Abbildung realer Entscheidungsprozesse.
- 119–124 Forum 119–124
- Forschungsschwerpunkte und Arbeitsmarktperspektiven des wissenschaftlichen Nachwuchses im Marketing
- 125–133 Literatur 125–133
- 125–130 Zeitschriftenauswertung 125–130
- 131–133 Arbeitspapier- und Dissertations-Report 131–133
- 134–137 Marketing-Notizen 134–137
- Tagungsbericht
