Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 145–146 Titelei/Inhaltsverzeichnis 145–146
- 147–148 Editorial 147–148
- 149–176 Abhandlungen 149–176
- 149–161 Eine Erklärung des umweltbewußten Konsumentenverhaltens 149–161
- 162–176 Beurteilung von Kausalmodellen. Bestandsaufnahme und Anwendungsempfehlungen 162–176
- 177–201 Kontaktstudium 177–201
- 177–185 Ökologische Betroffenheit als Auslösefaktor einer umweltorientierten Unternehmenspolitik im Handel 177–185
- 186–194 Stimmungseinflüsse auf die Wirkung informativer und emotionaler Werbung 186–194
- 195–201 Die Bedeutung der Skalierung bei Multiattribut-Modellen der Qualitäsmessung. Multiplikative Verknüpfung mit uni- oder bipolaren Skalen? 195–201
- 202–213 Literatur 202–213
- 202–203 Buchbesprechung 202–203
- 204–208 Zeitschriftenauswertung 204–208
- 209–213 Arbeitspapier- und Dissertations-Report 209–213
- 214–216 Marketing-Notizen 214–216
- Erwin Dichtl zum 60. Geburtstag
