Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 217–218 Titelei/Inhaltsverzeichnis 217–218
- 219–220 Editorial 219–220
- 221–246 Abhandlungen 221–246
- 221–233 Systemplanung als Aufgabe des Systemmarketing. Von der technologie- zur marktorientierten Systemgestaltung informationstechnologischer Systeme 221–233
- 234–246 Die Bewertung internationaler Marken auf Basis der hedonischen Theorie 234–246
- 247–264 Kontaktstudium 247–264
- 247–256 Werbewirkung auf dem Prüfstand. Konsequenzen aus der Kaufentscheidungsforschung, Gedächtnisforschung und Sozialpsychologie für das Werbemittel-Pretesting 247–256
- 257–264 Co-Promotion 257–264
- 265–274 Forum 265–274
- Öko-Label als umweltbezogenes Informationsinstrument: Begründungszusammenhänge und Interessen
- 275–285 Literatur 275–285
- 275–276 Buchbesprechung 275–276
- 277–282 Zeitschriftenauswertung 277–282
- 283–285 Arbeitspapier- und Dissertations-Report 283–285
- 286–288 Marketing-Notizen 286–288
- Tagungsberichte
