Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 1–2 Titelei/Inhaltsverzeichnis 1–2
- 3–4 Editorial 3–4
- 5–34 Abhandlungen 5–34
- 5–14 Erinnerungswirkungen der Sportwerbung. Ergebnisse einer empirischen Studie 5–14
- 15–25 Kontraktgüter im Marketing 15–25
- 26–34 Bekleidung und Mode: Einstellungen und Verhalten im internationalen Vergleich. Ergebnisseeiner "cross-nationai-Studie" in Frankreich, USA und Deutschland 26–34
- 35–46 Kontaktstudium 35–46
- Chaos: Das Ende der klassischen Diffusionsmodellierung?
- 47–50 Neues aus Nachbargebieten 47–50
- Kreativität aus dem Chaos
- 51–54 Forum 51–54
- Umweltbewußtes Konsumentenverhalten. Ökologieorientiertes Marketing im Spannungsfeld zwischen Individual- und Sozialnutzen
- 55–69 Literatur 55–69
- 55–60 Zeitschriftenauswertung 55–60
- 61–69 Arbeitspapier- und Dissertations-Report 61–69
- 70–72 Marketing-Notizen 70–72
- 70–71 Tagungsberichte 70–71
- 72–72 Europäisch orientierte Studiengänge in der Betriebswirtschaftslehre. Eine Ergänzung zum Beitrag in Heft 4/1992 72–72
