Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 73–74 Titelei/Inhaltsverzeichnis 73–74
- 75–76 Editorial 75–76
- 77–108 Abhandlungen 77–108
- 77–85 Wertewandel und Werteorientierung in der Unternehmensführung 77–85
- 86–96 Gewinnoptimale Kundenselektion im Direkt-Marketing 86–96
- 97–108 Methodische Überlegungen zum Umgang mit der Kundenorientierung im Marketing-Management 97–108
- 109–130 Kontaktstudium 109–130
- 109–120 Die Kundenzufriedenheit. Bedeutung, Meßkonzept und empirische Befunde 109–120
- 121–130 City-Marketing. Die Anwendung der Marketing-Technologie zur Erhöhung der Einkaufsattraktivität von Innenstädten 121–130
- 131–140 Literatur 131–140
- 131–134 Buchbesprechungen 131–134
- 135–138 Zeitschriftenauswertung 135–138
- 139–140 Arbeitspapier- und Dissertations-Report 139–140
- 141–144 Marketing-Notizen 141–144
- Tagungsberichte
