Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 209–210 Titelei/Inhaltsverzeichnis 209–210
- 211–212 Editorial 211–212
- 213–248 Abhandlungen 213–248
- 213–223 Key-Account-Management als vertikales Marketingkonzept. Theoretische Grundlagen und empirische Befunde aus der deutschen Lebensmittel-lndustrie 213–223
- 224–229 Trade-Marketing. Eine neue Dimension in den Hersteller-Händler-Beziehungen 224–229
- 230–238 Internationale Werbebudgetierung in der Automobilindustrie 230–238
- 239–248 Der Einfluß von Informationen auf die Präferenzstruktur von Verbrauchern 239–248
- 249–258 Neues aus Nachbargebieten 249–258
- Marketing ohne Grenzen. Realität oder Utopie?
- 259–266 Kontaktstudium 259–266
- Kreditkartenmarketing
- 267–277 Literatur 267–277
- 267–268 Buchbesprechungen 267–268
- 269–273 Zeitschriftenauswertung 269–273
- 274–277 Arbeitspapier- und Dissertations-Report 274–277
- 278–280 Marketing-Notizen 278–280
- Tagungsbericht
