Marketing ZFP

doi:10.15358/0344-1369-2025-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 47 (2025) Heft 1

Teilzugriff

doi.org/10.15358/0344-1369-2025-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

Im Shop erwerben

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–1 Titelei/Inhaltsverzeichnis Autor(en) Autor(en) 1–1
2–4 Editorial Martin Klarmann, Udo Wagner, Yasemin Boztuğ, Daniel Klapper, Dirk Temme Martin Klarmann, Udo Wagner, Yasemin Boztuğ, Daniel Klapper, Dirk Temme 2–4
5–20 The Role of Regulative Institutions in the Effects of Social, Environmental, and Economic CSR Dimensions across Nations Lukas Zimmer, Bernhard Swoboda Lukas Zimmer, Bernhard Swoboda 5–20
21–44 Up- and Cross-selling to Repeat Customers: Empirical Evidence from Optical Retail Niklas Nagel Niklas Nagel 21–44
45–70 Sentiment Analysis in Marketing - From Fundamentals to State-of-the-art Andreas Karasenko Andreas Karasenko 45–70

Durchsuchen Sie das Werk

Geben Sie ein Keyword in die Suchleiste ein