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Marketing ZFP / Titelei/Inhaltsverzeichnis
Marketing ZFP / Titelei/Inhaltsverzeichnis
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Titelei/Inhaltsverzeichnis
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2–2
Editorial
Daniel Baier, Joerg Koenigstorfer
Daniel Baier, Joerg Koenigstorfer
2–2
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3–19
Young Customer Responses to Service Robots vs. Humans in Luxury Retail: A Multidisciplinary Approach
Gaia Rancati, Sabrina Bartolotta, Maurizio Mauri, Carsten D. Schultz, Alice Chirico, Andrea Gaggioli
Gaia Rancati, Sabrina Bartolotta, Maurizio Mauri, Carsten D. Schultz, Alice Chirico, Andrea Gaggioli
3–19
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20–31
Understanding the Influence of Chatbot Human-Likeness on User Satisfaction in Erroneous Customer-Chatbot Interactions
Claudia Franke, Andrea Gröppel-Klein, Natalie Matla
Claudia Franke, Andrea Gröppel-Klein, Natalie Matla
20–31
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32–62
The Color of Togetherness: A Theoretical Contribution to the Research on Color Effects
Heribert Gierl
Heribert Gierl
32–62
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Marketing ZFP , page 1 - 1
Titelei/Inhaltsverzeichnis
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DOI
doi.org/10.15358/0344-1369-2024-2-1
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2024-2-1
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