Marketing ZFP

doi:10.15358/0344-1369-2024-1

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 46 (2024) Issue 1

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doi.org/10.15358/0344-1369-2024-1
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–1 Titelei/Inhaltsverzeichnis Autor(en) Autor(en) 1–1
2–3 Editorial Daniel Baier, Joerg Koenigstorfer Daniel Baier, Joerg Koenigstorfer 2–3
4–19 Drivers and Moderators of Direct Selling Business Outcomes: Why I Participate Affects How I Perform Anne T. Coughlan, Michael Gerke, and Manfred Krafft Anne T. Coughlan, Michael Gerke, and Manfred Krafft 4–19
20–39 Evaluating Customer Experience Management in the Insurance Industry - Empirical Studies of Company and Customer Perspectives Lisa-Marie Klopfer Lisa-Marie Klopfer 20–39
40–58 The Role of Self-Determination Theory in Explaining Patients' Motivation to Continue Using Telemedicine in a Post-Pandemic World Teresa Ries, Daniel Baier Teresa Ries, Daniel Baier 40–58

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