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Marketing ZFP / Editorial
Marketing ZFP / Editorial
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Editorial
Daniel Baier, Joerg Koenigstorfer
Daniel Baier, Joerg Koenigstorfer
2–3
Details
4–19
Drivers and Moderators of Direct Selling Business Outcomes: Why I Participate Affects How I Perform
Anne T. Coughlan, Michael Gerke, and Manfred Krafft
Anne T. Coughlan, Michael Gerke, and Manfred Krafft
4–19
Details
20–39
Evaluating Customer Experience Management in the Insurance Industry - Empirical Studies of Company and Customer Perspectives
Lisa-Marie Klopfer
Lisa-Marie Klopfer
20–39
Details
40–58
The Role of Self-Determination Theory in Explaining Patients' Motivation to Continue Using Telemedicine in a Post-Pandemic World
Teresa Ries, Daniel Baier
Teresa Ries, Daniel Baier
40–58
Details
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Marketing ZFP , page 2 - 3
Editorial
Autoren
Daniel Baier
Joerg Koenigstorfer
DOI
doi.org/10.15358/0344-1369-2024-1-2
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2024-1-2
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