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Marketing ZFP / Editorial
Marketing ZFP / Editorial
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Editorial
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Research Articles
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3–22
E-Commerce Firms' Geographic Scope: Roles of Intangible Resources and Country-Specific Moderators
Bernhard Swoboda, Marius Müller
Bernhard Swoboda, Marius Müller
3–22
Details
23–36
Effects of Acoustic Stimuli Complementing Out-Of-Home Advertising
Udo Wagner, Roland Ruhm
Udo Wagner, Roland Ruhm
23–36
Details
37–58
Consumers' Situational Curiosity: A Review of Research on Antecedents and Consequences of Curiosity in Marketing-Relevant Situations
Jana Daume, Verena Hüttl-Maack
Jana Daume, Verena Hüttl-Maack
37–58
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Marketing ZFP , page 2 - 2
Editorial
DOI
doi.org/10.15358/0344-1369-2022-1-2
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2022-1-2
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