Jump to content
Marketing ZFP / Editorial
Marketing ZFP / Editorial
Contents
Chapter
Expand
|
Collapse
Authors
Page
1–1
Titelei/Inhaltsverzeichnis
1–1
Details
2–2
Editorial
Yasemin Boztuğ, Dirk Temme
Yasemin Boztuğ, Dirk Temme
2–2
Details
3–62
Research Articles
3–62
3–27
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty
Manfred Schwaiger, Alexander Witmaier, Tobias Morath, Gerrit Hufnagel
Manfred Schwaiger, Alexander Witmaier, Tobias Morath, Gerrit Hufnagel
3–27
Details
28–44
Determinants of Consumers' Purchase Channel Preference in Omni-Channel Retailing
Mona Eckl, Michael Lingenfelder
Mona Eckl, Michael Lingenfelder
28–44
Details
45–62
Actor Engagement in Business Model Innovation - The Role of Experimentation in New Ventures' Business Model Design
Stefan Roth, Sophie Mentges, Thomas Robbert
Stefan Roth, Sophie Mentges, Thomas Robbert
45–62
Details
Durchsuchen Sie das Werk
Geben Sie ein Keyword in die Suchleiste ein
CC-BY
No access
Marketing ZFP , page 2 - 2
Editorial
Autoren
Yasemin Boztuğ
Dirk Temme
DOI
doi.org/10.15358/0344-1369-2021-4-2
ISSN: 0344-1369
ISSN online: 0344-1369
Chapter Preview
Share
Download PDF
Download citation
RIS
BibTeX
Copy DOI link
doi.org/10.15358/0344-1369-2021-4-2
Share by email
Video schließen
Share by email Beck eLibrary
Recipient*
Sender*
Message*
Your name
Send message
This site is protected by reCAPTCHA and the Google
Privacy Policy
and
Terms of Service
apply.