Jump to content
Marketing ZFP / Editorial
Marketing ZFP / Editorial
Contents
Chapter
Expand
|
Collapse
Authors
Page
1–2
Titelei/Inhaltsverzeichnis
1–2
Details
3–4
Editorial
Yasemin Boztuğ, Dirk Temme
Yasemin Boztuğ, Dirk Temme
3–4
Details
5–8
Reflections of a Marketing Researcher
5–8
The Internationalization of German Marketing Science
Hermann Simon
Hermann Simon
Details
9–110
Research Articles
9–110
9–22
The Interface Between Marketing and Sales: The State of the Art and a Research Agenda
Sören A. Radtke, Marian E. Paul
Sören A. Radtke, Marian E. Paul
9–22
Details
23–36
Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage
Gerhard Wagner, Sascha Steinmann, Frank Hälsig, Hanna Schramm-Klein
Gerhard Wagner, Sascha Steinmann, Frank Hälsig, Hanna Schramm-Klein
23–36
Details
37–53
How Online Trust and Online Brand Equity Translate Online- and Omni-Channel-Specific Instruments into Repurchase Intentions
Bernhard Swoboda, Amelie Winters, Nils Fränzel
Bernhard Swoboda, Amelie Winters, Nils Fränzel
37–53
Details
54–66
Development and Analysis of a Sales-Based Leading Indicator for Economic Developments
Christian Schmitz, Janina-Vanessa Schneider, Jan Helge Guba, Michael Ahlers, Jan Wieseke
Christian Schmitz, Janina-Vanessa Schneider, Jan Helge Guba, Michael Ahlers, Jan Wieseke
54–66
Details
67–94
Emoji Your Story: The Advertising Effectiveness of Emoji-Based Narratives
Vanessa Haltmayer, Heribert Gierl
Vanessa Haltmayer, Heribert Gierl
67–94
Details
95–110
(Hedonic) Shopping Will Find a Way: The COVID-19 Pandemic and its Impact on Consumer Behavior
Andrea Gröppel-Klein, Kenya-Maria Kirsch, Anja Spilski
Andrea Gröppel-Klein, Kenya-Maria Kirsch, Anja Spilski
95–110
Details
Durchsuchen Sie das Werk
Geben Sie ein Keyword in die Suchleiste ein
CC-BY
No access
Marketing ZFP , page 3 - 4
Editorial
Autoren
Yasemin Boztuğ
Dirk Temme
DOI
doi.org/10.15358/0344-1369-2021-1-2-3
ISSN: 0344-1369
ISSN online: 0344-1369
Share
Download PDF
Download citation
RIS
BibTeX
Copy DOI link
doi.org/10.15358/0344-1369-2021-1-2-3
Share by email
Video schließen
Share by email Beck eLibrary
Recipient*
Sender*
Message*
Your name
Send message
This site is protected by reCAPTCHA and the Google
Privacy Policy
and
Terms of Service
apply.