Marketing ZFP

doi:10.15358/0344-1369-1994-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 16 (1994) Heft 3

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doi.org/10.15358/0344-1369-1994-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
145–146 Titelei/Inhaltsverzeichnis 145–146
147–148 Editorial 147–148
149–180 Abhandlungen 149–180
- 149–159 Total Quality Management und Marketing Bernd Stauss Bernd Stauss 149–159
- 160–166 Das „Konstrukt“ Wettbewerbsvorteil. Grundlagen, Kennzeichnung und Planung Axel Faix, Walter Görgen Axel Faix, Walter Görgen 160–166
- 167–180 Die Börse als Marktplatz und Dienstleister Stefan Nabben, Bernd Rudolph Stefan Nabben, Bernd Rudolph 167–180
181–198 Kontaktstudium 181–198
- 181–190 Quality Function Deployment — oder das systematische Überbringen der Kundenwünsche. Qualitätsplanungs- und Kommunikationsinstrumente zwischen Marketer und Ingenieur Gerd F. Kamiske, Thomas G.C. Hummel, Christian Malorny, Manfred Zoschke Gerd F. Kamiske, Thomas G.C. Hummel, Christian Malorny, Manfred Zoschke 181–190
- 191–198 Einstellungsmessung auf der Beobachtungsebene: Das Verfahren der Verlorenen Briefe. Eine empirische Studie am Beispiel des Themas Ausländerfeindlichkeit lnes Dombrowski, Abir Giacaman lnes Dombrowski, Abir Giacaman 191–198
199–208 Forum 199–208
- Möglichkeiten und Probleme einer umweltorientierten Konsumgüterdistribution Gösta B. lhde, Eckart Dutz, Angela Stieglitz Gösta B. lhde, Eckart Dutz, Angela Stieglitz
209–216 Literatur 209–216
- 209–214 Zeitschriftenauswertung 209–214
- 215–216 Arbeitspapier- und Dissertations-Report 215–216

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