Marketing ZFP

doi:10.15358/0344-1369-1992-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 14 (1992) Heft 1

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doi.org/10.15358/0344-1369-1992-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–4 Editorial 3–4
5–36 Abhandlungen 5–36
- 5–12 Die deutsche Historische Schule: Begründerin des nordamerikanischen Marketingdenkens Brian Jones Brian Jones 5–12
- 13–22 Warenpräsentation im Einzelhandel. Dargestellt am Beispiel der Zeitungs- und Zeitschriftenpräsentation Wilfried Leven Wilfried Leven 13–22
- 23–36 Technologiestrategien im strategischen Management Bernd Wolfrum Bernd Wolfrum 23–36
37–44 Kontaktstudium 37–44
- Assortment-Optimierung. Ein Verfahren zur Absatzprognose für die mittelständische Bekleidungsindustrie Hanns-J. Höcker, Luling Lo Hanns-J. Höcker, Luling Lo
45–62 Literatur 45–62
- 45–50 Zeitschriftenauswertung 45–50
- 51–62 Arbeitspapier- und Dissertations-Report 51–62
63–67 Forum 63–67
- Unternehmungskultur in Österreich. Auswirkung der Unternehmungskultur auf den Markterfolg Manfred Adamer, Hans H. Hinterhuber, Günter Kaindl Manfred Adamer, Hans H. Hinterhuber, Günter Kaindl
68–72 Marketing-Notizen 68–72
- Tagungsberichte

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