Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2015-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 37 (2015) Heft 1

Kein Zugriff

doi.org/10.15358/0344-1369-2015-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–4 Editorial 3–4
- Heribert Gierl
5–66 Abhandlungen 5–66
- 5–13 The Effect of Brand Gender Similarity on Brand-Alliance Fit and Purchase Intention Miriam van Tilburg, Andreas Herrmann, Bianca Grohmann, Theo Lieven Miriam van Tilburg, Andreas Herrmann, Bianca Grohmann, Theo Lieven 5–13
- 14–23 Spatial Crowding in onlinebasierten Handelsumgebungen Uwe Messer, Alexander Leischnig Uwe Messer, Alexander Leischnig 14–23
- 24–41 Too Hot or Not? Consumer Responses to Different Levels of Eroticism in Advertisements Depending on Consumer and Model Gender Stefan Thomas, Heribert Gierl Stefan Thomas, Heribert Gierl 24–41
- 42–56 Qualität von E-Health Services: Entwicklung und empirische Überprüfung eines Messinstruments Univ.-Prof. Dr. Manfred Bruhn, Dr. Verena Batt Univ.-Prof. Dr. Manfred Bruhn, Dr. Verena Batt 42–56
- 57–66 Measuring Changes in Preferences and Perception due to the Entry of a New Brand with Choice Data Lutz Hildebrandt, Lea Kalweit Lutz Hildebrandt, Lea Kalweit 57–66

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