Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2009-JRM-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 31 (2009) Heft JRM 2

Kein Zugriff

doi.org/10.15358/0344-1369-2009-JRM-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

Im Shop erwerben

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–58 Titelei/Inhaltsverzeichnis 1–58
59–60 Editorial Andrea Gröppel-Klein Andrea Gröppel-Klein 59–60
61–128 Research Articles 61–128
- 61–70 Context Effects of Erotic Television Advertising Claus Ebster, Udo Wagner, Verena Richter, Madeleine Prenner Claus Ebster, Udo Wagner, Verena Richter, Madeleine Prenner 61–70
- 71–84 Riding a Rollercoaster: The Dynamics of Sports Fans' Loyalty after Promotion and Relegation Jörg Königstorfer, Sebastian Uhrich Jörg Königstorfer, Sebastian Uhrich 71–84
- 85–104 eCommerce Revisited Kay Peters, Sönke Albers, Daniel Asselmann, Björn Schäfers Kay Peters, Sönke Albers, Daniel Asselmann, Björn Schäfers 85–104
- 105–128 Internationalisation of Retail Firms: State of the Art after 20 Years of Research Bernhard Swoboda, Joachim Zentes, Stefan Elsner Bernhard Swoboda, Joachim Zentes, Stefan Elsner 105–128

Durchsuchen Sie das Werk

Geben Sie ein Keyword in die Suchleiste ein