Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2008-4

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 30 (2008) Heft 4

Kein Zugriff

doi.org/10.15358/0344-1369-2008-4
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

Im Shop erwerben

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–192 Titelei/Inhaltsverzeichnis 1–192
193–238 Abhandlungen 193–238
- 193–204 Beeinflusst das Produkt die Beratungsinanspruchnahme im Handel? Alexander Haas, Peter Kenning Alexander Haas, Peter Kenning 193–204
- 205–220 Ein schema- und einstellungstheoretischer Ansatz zur Erklärung der Kaufabsicht bei radikalen Innovationen Stefanie Regier, Frank Huber, Andreas Herrmann Stefanie Regier, Frank Huber, Andreas Herrmann 205–220
- 221–238 Beendigung von Kundenbeziehungen aus Anbietersicht Manfred Bruhn, Andreas Lucco, Sabina Wyss Manfred Bruhn, Andreas Lucco, Sabina Wyss 221–238
239–258 Kontaktstudium 239–258
- Heterogenität in varianzbasierter Strukturgleichungsmodellierung Marko Sarstedt, Christian M. Ringle Marko Sarstedt, Christian M. Ringle

Durchsuchen Sie das Werk

Geben Sie ein Keyword in die Suchleiste ein