@article{2024:weisskopf:bicultural,
title = {Bicultural Brand Positioning in International Markets: Exploring Potential Challenges in the Context of Consumer Cultures Associated with Human Rights Controversies},
year = {2024},
note = {},
journal = {Marketing ZFP},
pages = {3--18},
author = {Weisskopf, Christian and Faix, Axel and Uhrich, Sebastian},
volume = {46},
number = {3}
}