@article{2020:habitzreuter:the_effect,
title = {The Effect of Consumer versus Industry Effectiveness on Willingness to Reduce Waste and Reuse Products},
year = {2020},
note = {The goal of the study is to assess the influence of consumer versus
industry effectiveness states, generated by message frames when
providing information to consumers, on their behavioural intentions to
reduce waste and reuse products. A pre-study identifies
appraisal-based emotions depending on whether either industries or
consumers were framed as more effective in reducing waste. Three
experimental studies were conducted in the USA and Brazil to test the
downstream effects of such communication. The studies showed that
informed states of industry (versus consumer) effectiveness increased
anger which in turn had a positive effect on behavioural intentions to
reduce waste and reuse products (Studies 1-3). The relationship was
stronger for individuals with low (versus high) concern for immediate
consequences (Study 3). Policymakers may concentrate on informing
consumers that their actions may not be sufficient as of today and
that higher determination is needed to protect the environment.},
journal = {Marketing ZFP},
pages = {3--21},
author = {Habitzreuter, Anna Mei and Soellner, Michaela and Koenigstorfer, Joerg},
volume = {42},
number = {4}
}