@article{2020:schnemeyer:the_relati,
title = {The Relationship between Health- and Fitness-Related Social Media Use and Consumers' Disordered Eating},
year = {2020},
note = {Health-related services shared through social media are enjoying
considerable growth, particularly among young people, yet they have
potentially detrimental outcomes for consumer well-being. This
research undertakes an examination of literature pertaining to
health-related social media use in an effort to explore its
relationship with disordered eating in particular. In line with
objectification theory, Study 1 affirms that viewing images and videos
posted on health-related social media is positively associated with
the level of people’s disordered eating. Furthermore, Study 2
clarifies that this relationship is mediated, as expected, by social
physique anxiety, and it also is unexpectedly moderated by general
social media use. That is, the relationship between viewing
health-related images and videos and disordered eating is stronger
among consumers who exhibit low and medium social media use rather
than those with high social media use. The implications of these
findings are relevant for both health-related service research and
public policy.},
journal = {Marketing ZFP},
pages = {37--47},
author = {Schünemeyer, Vivienne and Walsh, Gianfranco},
volume = {42},
number = {3}
}