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WiSt - Wirtschaftswissenschaftliches Studium

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WiSt - Wirtschaftswissenschaftliches Studium

Browse Volumes: WiSt - Wirtschaftswissenschaftliches Studium

WIST Volume 52 (2023) Issue 9 ISSN Online: 0340-1650

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Kathrin Koehler Herzlich willkommen am virtuellen Stehtisch S. 40-43

„… wahrnehmen, wenn sie am Stehtisch stehenund nicken, also ein Like setzen. (Likes! Da sind sie wie-der …” „… . WirstDu im Anschluss allen Reaktionen auf Dein Posting nachge-hen? Wirst Du aufgrund jedes Likes eine …” „… . Andere Menschen streben ge-nau dies an. Jedes Like, jeder Kommentar ist für sie ein An-knüpfungspunkt zum …”

doi.org/10.15358/0340-1650-2023-9

Michael Lewrick, Patrick Link, Larry Leifer - Das Design Thinking Toolbook

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Michael Lewrick (ed.), Patrick Link (ed.), Larry Leifer (ed.)

Das Design Thinking Toolbook

2020

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Reflektieren S. 237-266

„… . Verschiedene Techniken wie I like, I wish, I wonder und das Retrospective Sailboat helfen bei der Reflexion des …” „… Verbesserung von Prototypen, Storys und Geschäftsmodellen. •• I like, I wish eignet sich auch besonders bei …” „… like, I wish“ bzw. ergänzt mit „I wonder“ als Feedback zugelassen wird (kurz IL/IW/IW). •• Kleine …”

Die Toolbox S. 36-38

„… Experience Testing Solution Interview Structured Usability Test A/B-Testing Reflektieren I like/ I wish …”

Titelei/Inhaltsverzeichnis S. 1-35

„… like, I wish, I wonder 239 Retrospective „Sailboat“ 243 Create a Pitch 247 Lean Canvas 251 Lessons …” „… Prototype to Test MVP I like… I wish … Co- Creation Proof of Concept Business Model Canvas Lessons Learnt …” „… , basierend auf „I like, I wish, I wonder“ (siehe Seite 239), unterstützen das Mindset. di ve rg ie re n …”

Testen S. 211-236

„… Feedback-Capture-Grid und Feedbacktechniken wie „I like, I wish, I wonder…“ unterstützen das Testen. Zudem gibt es …” „… sammeln (siehe Seite 233) •• „I like, I wish, I wonder” (siehe Seite 239) •• Feedback-Capture-Grid (siehe …” „… Luzern „Testing is doing. And doing is like wanting, just more blatant. To become successful, choose the …”

Standpunkt definieren S. 123-148

„… erzielen. Welches Tool kann stattdessen verwendet werden? •• Empathy Map (siehe Seite 93) •• I like, I wish …” „… brainstorm like a Googler Das ist das Lieblingstool von Helene Cahen Position: Innovation Consultant and …”

Quellen und Index S. 301-306

„… like / I wish / I wonderInnovation 239 ff. Innovation Funnel 263 ff. Insights 61, 80 ff., 107, 111, 113 …”

Prototypen entwickeln S. 185-210

„… (siehe Seite 217) •• Solution Interview (siehe Seite 225) •• I like, I wish, I wonder (siehe Seite 239 …” „… ) •• Feedback-Capturing-Grid (siehe Seite 217) •• I like, I wish, I wonder (siehe Seite 239) •• Solution Interview (siehe Seite …”

Design Thinking Anwendungen S. 267-292

„… . Seite 239 I like / I wish / I wonder). Das ist ein wichtiges Element für das Lernen und die Motivation …”

Ideen finden S. 149-184

„… ) •• Analogien & Benchmarking als Inspiration (siehe Seite 171) •• „I like / I wish / I wonder?” (siehe Seite 239 …”

doi.org/10.15358/9783800657520

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 45 (2023) Issue 3 ISSN Online: 0344-1369

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Christina Pappenheim, Heribert Gierl Effect of the Information about the Use and Non-Use of Photoshopping of Female Ad Models on Brand Attitudes of Young Female Consumers S. 4-37

„… idealized image, they may begin to be disappointedthat they do not and cannot really look like their …” „… models lookmore like the beauty stereotype, i.e., are used for face andbody idealization. In our …” „… thatthese ad models actually look like their photoshoppedversions. It is believed that these consumers will …”

Daniel Baier, Joerg Koenigstorfer Editorial S. 2-3

„… Re-search and Management in addition to their activities injournals like Management Science, Marketing …” „… organizationbased on past page likes or follows on social media) aremore effective than campaigns with a predefined …” „… Wuppertal, Prof. Dr.Udo Wagner, Modul University Vienna.Manuscripts: We ask all authors who would like to …”

Timo Schreiner Balancing Consumer Self-Benefits and Altruism in Online Shopping: Examining Consumer Preferences for Customized and Personalized Cause-Related Marketing Campaigns Versus Price Discounts S. 53-74

„… , e.g.,likes and follows.While the research on consumer responses to personali-zation approaches in CRM is …” „… like/follow process on social mediapages. One of the chosen charitable organizations of therespective …” „… implicitly retrieved individual preferences such aspage likes or follows on social media – are more …”

Mohamed-Nabil Mzoughi, Safa Chaieb, Karim Garrouch Effects of the Variation of Rhetorical Ambiguity on Advertising Persuasion: Mediating Role of the Mental Imagery and Moderating Role of the Tolerance to Ambiguity S. 75-90

„… sur-plus of meanings, and not to a deficit (McQuarrie andMick 1992), or like “the creation of equal …” „… complex situations and like solving them. How-ever, their negative ARSA are very high towards a …” „… situations and like solvingproblems of rhetoric. They present important values ofnegative ARSA for the …”

Andrea Gröppel-Klein, Kenya-Maria Kirsch Design of Cues on Supply Chain Encryption through Blockchain Technology and AnimalWelfare Compliance on Meat Product Packaging S. 38-52

„… theoreticalbackground of blockchain view such scientific cues assimple peripheral stimuli (like cachets) that are …” „… , like blockchain, for adver-tising markets. International Journal of Research in Marketing,40(1), 12–21 …”

doi.org/10.15358/0344-1369-2023-3

Heribert Gierl, Andrea Gröppel-Klein, Lutz Hildebrandt, Hans Mühlbacher, Henrik Sattler, Udo Wagner, Joachim Zentes - Marketing ZFP

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 36 (2014) Issue 3 ISSN Online: 0344-1369

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Sandra Bombe Using the Body-Sphere Approach to Predict the Effectiveness of Similar and Attractive Models Shown in Advertisements S. 203-218

„… similarity principle, which generally statesthat people like other people who are similar to them anddislike …” „… thatpeople like attractive others and dislike unattractive others (e.g., Baker/Churchill 1977; Chaiken 1979 …” „… people like me” principle when model/recipient similarity is high, which affects product evaluations …”

Heribert Gierl, Hüttl-Maack Why and under which Conditions are Price Lotteries Effective at Promoting Products? S. 176-186

„… involves feelings” (p. 114). If people like to besurprised, they are expected to value uncertainty.As a …” „… ., indulgences) are involved. They argue that people simultaneously like and dislike luxury and thus have an …” „… participants had to indicate purchase intent (“It is desirable topurchase the product” and “I would like to …”

Udo Wagner, Claus Ebster, Ulrike Eske, Wolfgang Weitzl The Influence of Shopping Carts on Customer Behavior in Grocery Stores S. 165-175

„… shoppers do not like to be touched,brushed or bumped in and, therefore, will stop makingpurchases there to …”

doi.org/10.15358/0344-1369_2014_3

Center for Financial Studies - Der Euro in stürmischen Zeiten

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Center for Financial Studies (ed.)

Der Euro in stürmischen Zeiten

2016

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Why a Common Eurozone Bond isn’t Such a Good Idea S. 68-71

„… the introduction of the euro in countries like France, Germany or the Netherlands. Italy and Greece …” „… with dramatically rising budget deficits like Ireland, along with high levels of public debt like …” „… in those countries that were seen as in a better fiscal position, like France, Germany or Finland …”

The Case for Political Union isn’t Convincing S. 202-205

„… taking intermediate steps, like creating a “European finance minister”, or an EU Commissioner who would …” „… political integration looks like being a dangerous illusion. The power to determine taxes and public …” „… of economic success? What might the European project look like if, instead of indulging in a …”

A New Paradigm for Monetary Policy? S. 206-221

„… (2013), 16 (2), pp. 273-288. © 2013 John Wiley & Sons Ltd. 2 I would like to thank Francesco Drudi …” „… collapse and deep problems of financial institutions from plunging the real economy into a situation like …” „… . Concepts like the aforementioned seem to forget how problematic, and even dangerous, it is to rely on data …”

Lessons for Monetary Policy: What Should the Consensus Be? S. 131-148

„… Massimo Rostagno. I would also like to thank Marc DeFrancis and Josh Felman for editorial advice. 138 …” „… papers on “lessons” like those mentioned start from the assumption that flaws in the strategy can be …” „… place to try even a modest assessment of the result of libraries of research. But I would like to make …”

The Development of Monetary Policy in the 20th Century – Some Reflections S. 97-120

„… also aspects like management of reserves and debt management. However, interesting as these topics …” „… globe. I would like to identify three sources for this convergence: 1. A positive outcome of the great …” „… central bank should include clear rules for this intervention remains open. Other issues like …”

Titelei/Inhaltsverzeichnis

„… thinking and actions of political actors in Germany and Europe like no other former monetary policymaker. A …” „… 27 March 2016, we would like to thank him for the wonderful, fruitful and successful years we have …”

A Life of Accomplishments S. 321-322

„… history and culture. Nothing like it had been done before. And the two largest members, Germany and France …”

An Independent Mind of Fundamental Honesty S. 300-301

„… me. Indeed, he acted as a true friend, “like a brother” as I used to say, and since the finalization …”

Higher German Wages are not the Solution S. 92-93

„… most successful exporters in world markets would look like a bad joke. …”

Toward a Genuine Economic and Monetary Union? S. 291-293

„… President François Hollande. In my view, however, the report, like the proposal to establish a European …”

Slithering to the Wrong Kind of Union S. 149-151

„… like me not be happy with this development? In fact, the opposite is true. Connecting the initial idea …”

Europe’s Political Union is an Idea Worthy of Satire S. 178-180

„… for more money now does not look like a credible strategy – quite the opposite. This approach would …”

Impressive Ethics of Responsibility S. 307-309

„… protagonists like Napoleon or the Duke of Alba. But his most impressive characteristic must be his ethics of …”

Moral Hazard will Result from ECB Bond Buying S. 154-156

„… often explained like this. Whereas, for example, the public debt to gross domestic product ratio for …”

Forward Guidance: A New Challenge for Central Banks S. 234-244

„… like to be surprised by such decisions. Central banks, reacting to those concerns, are confronted with …” „… from published minutes or statements, to press conferences, publications like monthly bulletins, and …”

“His name will forever be linked to the conception, birth and infancy of the euro” S. 323-325

„… , experience and integrity of Europeans like Otmar Issing. …”

Some Lessons from the Financial Market Crisis S. 75-88

„… Blackwell Publishing Ltd. 2 For valuable comments, I would like to thank Marcel Bluhm, Vítor Gaspar, Jan …” „… stability. The ECB has pursued a monetary policy strategy much like that outlined above, one which has the …”

In Search of Monetary Stability: the Evolution of Monetary Policy S. 31-59

„… used to describe this solid, sustainable situation – meaning that, like the porridge in the fairy tale …” „… its elements via the practice of central banking and the results of research. I would like to start …” „… , energy and import prices, indirect taxes and the like. Indicators of developments in the real economy …”

New Financial Order: Recommendations by the Issing Committee S. 60-67

„… instruments like CDOs and CDS. In fact, available data bases are not prepared to capture these financial …”

The Euro: Does a Currency Need a State? S. 17-30

„… . What would a blueprint for the objective of political union look like from today’s vantage point? Jean …”

doi.org/10.15358/9783800652570

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