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Andreas Baetzgen (ed.)

Brand Innovation

2019

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Kapitel 2: Brand Purpose S. 27-64

„… Sustainability‹ (LOHAS) führen bzw. anstreben, ist seit 2007 stark gestiegen. Qualität wird mehrdimensional Mit …”

doi.org/10.34156/9783791044705

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 42 (2020) Issue 2 ISSN Online: 0344-1369

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Andrea Gröppel-Klein, Claudia Franke, Anja Spilski Do Sustainability Labels Reinforce Health Claims - And Vice Versa? S. 3-18

„… concepts, visible not only in the growing importance of the consumer segment of the socalled LOHAs …”

doi.org/10.15358/0344-1369-2020-2

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Ronald Gleich

Performance Measurement

Series: Controlling Competence

Volume 2021

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6 Performance Measurement in der Anwendung – Fallstudien und spezielle Lösungen für die Industrie S. 231-346

doi.org/10.15358/9783800664672

Thomas Wunder - Essentials of Strategic Management

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Thomas Wunder

Essentials of Strategic Management

2023

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PART I Developing Strategies: Strategic Analysis, Ideation, and Choice S. 109-344

„… segments such as a new psychographic customer group with a lifestyle of health and sustainability (LOHAS) y …” „… mobilityIntensifiedeco-competitionLOHASIntensifiedclimate changeCompulsory sustainabilitydisclosure... 2035 2035 ...Bottom of the pyramidMacro-environmental …”

doi.org/10.34156/9783791057705

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