„… study examining Poland and Russia in the period of economic transition, Good and Huddleston (1995) find …” „… work of Good and Huddleston (1995) and Zarkada-Fraser and Fraser (2002), who also investigated consumer …” „… longer perceived as foreign by local consumers. Good and Huddleston (1995) conclude that foreign retail …”

„… .; Huddleston, P.;Whipple, J.; Ellinger, A. (2011): Customer-based brand equity, equity drivers, and customer …”