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Gnomon

Browse Volumes: Gnomon

GNO Volume 88 (2016) Issue 3 ISSN Online: 0017-1417

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VORLAGEN UND NACHRICHTEN S. 61-96

„… . Cambridge: Cambridge UP 2014. X, 265 S. 55 £. Ziel der Monographie ist in den Worten des Autors (2) «a …” „… lettera a Filippo II di Macedonia firmandosi Menecrate/Zeus e per questo fu amabilmente preso in giro dal …” „… Asticreonte: non soltanto fonti storicoletterarie, ma, nel caso di Alessarco, fondatore nel 316/300 a.C. in …”

doi.org/10.17104/0017-1417-2016-3

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Iris Sommer

Gehirn, weiblich

2022

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Literatur S. 207-236

„… cognition». Frontiers in Human Neuroscience. 4. Oktober 2011; 5: 108. doi: 10.3389/fnhum.2011.00108Du A …” „… ., Zipkin A.M., Hatala K. G., et al. «Pattern and process in hominin 208 Literaturbrain size evolution are …” „… num-bers of neurons and glial cells in the human brain: A review of 150 years of cell counting». The …”

doi.org/10.17104/9783406792151

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2015

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1.3 Relationship Economics S. 23-28

„… fulfilment of promises (Grönroos, 1994). The growing interest in RM suggests a shift in the nature of …” „… over a specific period. A comprehensive definition of loyalty in this context is: ‘The biased (i.e …” „… ), which in turn offers psychological reassurances to the buyer and creates a sense of belonging (Uncles …”

5.4 Developing and Managing Customer Relationships S. 463-493

„… the consumer over a period of years. One of the central assumptions in any lifetime value calculation …” „… differences play in ethical standards? 6. What are the key elements of a successful corporate ethics program …” „… knowing how much equity really resides in customer relationships, a company can have an excellent …”

1.4 Relationship Drivers S. 28-35

„… lifetimes. The ‘lifetime value’ concept concludes that an enterprise should restrict taking a short-term …” „… consumer. In the framework of an integrative customer retention strategy a company should consequently …” „… to have an important bearing on the decision to develop a relationship marketing approach, in …”

5.2 Budgeting and Control S. 428-440

„… disadvantages in adopting a matrix approach in terms of organisational structure? 5.2 Budgeting and Control An …” „… input resources in a process are transformed into economic results for the service provider and value …” „… process (Hollensen, 2006). High productivity is commonly assumed to be a primary goal in so much as a …”

4.4 Communication Decisions S. 320-398

„… specific benefits of the product. • Remind and reinforce: Once a clear collection of perceptions in the …” „… a campaign’s effectiveness once it has run in order to provide necessary information to plan future …” „… marketing channels? 3. Why might a firm choose not to use an intermediary in its efforts to reach its …”

4.1 Product and Service Decisions S. 218-258

„… that might satisfy a want or need. In creating an acceptable product offer for international markets …” „… customers. Product differentiation seeks to increase the value of the product or service. As described in a …” „… , Faber-Castell successfully augmented a basic product to create appeal for its market as exemplified in this …”

1.6 Fundamentals of Marketing Planning S. 38-48

„… suitable as strategies should, in a situational framework, be appropriate to given circumstances (Berry …” „… from the perspective of both relational and transactional approach suggesting that a company should in …” „… a good job. They must do an excellent job if they are to remain in the increasingly competitive …”

Summary S. 140-154

„… others. Many of the strategic choices that a company makes will be in response to the actions of these …” „… other companies. In this way a firm’s strategy may be thought of as a kind of game, because there is …” „… nothing predetermined about the various choices a firm might take. Relationships in the value net …”

2.2 Assessing the Internal Marketing Situation S. 88-106

„… though in arriving at a decision. This interest has been sparked by several technological advances in …” „… technology allows researchers to track consumers in the retail environment, a capability to track items with …” „… marketing can be recognized as an important activity in developing a customer-focused organisation. In …”

5.1 Organizing and Implementing the Marketing Plan S. 398-428

„… are still barriers to swapping since once a customer invests time in understanding how to use a Web …” „… of the ingredients of a typical marketing mix. In developing a marketing plan an organisation will …” „… is presented in the plan in a clear and easy to read format. It should then become obvious whether …”

doi.org/10.15358/9783800649297

Annette Bosewitz, René Bosewitz - Business English für Controlling & Finance inkl. Zugang Sprachportal

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Annette Bosewitz, René Bosewitz

Business English für Controlling & Finance inkl. Zugang Sprachportal

2019

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Anhang S. 219-274

„… message will reach me in the office. Eine Nachricht wird mich im Büro erreichen. It will be a pleasure to …” „… dispatched within a few days. Vielen Dank für Ihren Auftrag. Die Waren werden in wenigen Tagen abgeschickt …” „… . Unfortunately we are not in a position to supply the goods you ordered. Leider sind wir nicht in der Lage, die …”

doi.org/10.34157/9783648122990

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Gnomon

Browse Volumes: Gnomon

GNO Volume 84 (2012) Issue 5 ISSN Online: 0017-1417

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Vorlagen und Nachrichten S. 452-480

„… trial; a thorough discussion of the Roman citizenship in the lifetime of Archias (including the lex …” „… stoppers or labels. It is also the venue for the creation of a range of reworked pottery not documented in …” „… Homeric scholarship has undergone in the last thirty years. Graziosi and Haubold treat Iliad 6 in a …”

doi.org/10.17104/0017-1417_2012_5

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