„… as a strengthened customer-supplier relationship.Companies operating in the business-to-consumer (B2 …” „… process on the customer side,) need analysis,) development of the customer relationship in the salesand …” „… customer Establishing a trust-based and equal customer-supplier relationship Past: information technology …”

„… information function” (Ball-Rokeach andDeFleur 1976, p. 6), especially in situations where socie-MARKETING …” „… al. 2009). Moreover, a pos-itive reputation increases customers’ views of the qualityof products and …” „… without direct customer contact, suchas in a business-to-business context that is less in the fo-cus of …”

„… : Phonetic sound patterns in top brand names, MarketingLetters, 26(4), 549–563.Ptak-Chmielewska, A. (2013 …” „… 42-e44.KeywordsCompany Name, Start-up, Company Survival,Hazard modelISSN 0344-1369marketingZFP …” „… in-fluence of the company name. It is one of thevery first marketing activities, indispensablefor …”

„… Relationship Marketing somit ein systematisches Entscheidungsverhalten der Marketingverantwortlichen, das durch …” „… F Relationship Marketing Stefan Roth und Hans Corsten Das Management von Kundenbeziehungen …” „… Zusammenhang umfasst das Relationship Marketing alle Maßnahmen der Analyse, Planung, Durchführung und Kontrolle …”

„… Dienstleistungsmanagement C. Wertgenerierung D. Preismanagement E. Leistungsgestaltung F. Relationship Marketing Jedem …” „… . Preismanagement E. Leistungsgestaltung F. Relationship Marketing Jedem Kapitel ist ein kurzer einleitender …” „… Dienstleistungsmanagement C. Wertgenerierung D. Preismanagement E. Leistungsgestaltung F. Relationship Marketing Jedem …”

„… Bruhn und Karsten Hadwich das Customer Relationship Management als Grundkonzept des …” „… , B. H.; Bitner, M. J. (1981): Marketing Strategies and Organization Structures for Service Firms, in …” „… : Donnelly, J. H.; George, W. R. (Eds.): Marketing of Services, Chicago, pp. 47-51. Canton, I. D. (1988): How …”

„… . (1999): Services Marketing Management, New York. Kleinaltenkamp, M. (1996): Customer Integration …” „… . 2, pp. 142-155. Bruhn, M. (2016): Relationship Marketing, 5. Aufl., München. Bruhn, M.; Hepp, M …” „… Charakter hingewiesen. Der Arbeitskreis „Marketing in der Investitionsgüter-Industrie“ (1975, S. 758 …”

„… Service-Dominant Logic. From Customer Centricity to Balanced Centricity, in: Journal of the Academy of Marketing …” „… (Eingangslogistik, Operationen, Ausgangslogistik, Marketing/Vertrieb, Kundendienst) sequenziell angeordnet sind und …” „… wesentliche Kategorien können in diesem Kontext die Eingangslogistik, Operationen, Ausgangslogistik, Marketing …”

„… management supplier agreements, customer marketing, and product pricing. At the time of the writing, ENM had …” „… : Journal of Interactive Marketing, Vol. 24, No. 4, pp. 283-296. Guiltinan, J. P. (1987): The Price Bundling …” „… of Services. A Normative Framework, in: Journal of Marketing, Vol. 51, No. 2, pp. 74-85. Homburg, C …”

„… Management under Customer Choice, in: Operations Research, Vol. 63, pp. 212-132. Gallego, G.; Iyengar, G …” „… Customers, in: Journal of Business Economics, Vol. 83, pp. 505-549. Gotoh, J.; Takano, Y. (2007): Newsvendor …” „… VHB-Jourqual entnommen: Allgemeine Betriebswirtschaft, Logistik, Marketing (hier nur Zeitschriften des …”

„… ausführlich dar. Schwerpunkteliegen auf den folgenden Aspekten:Analyse des Relationship Marketing,Strategische …” „… Ausrichtung und operative Umsetzungdes Relationship Marketing,Implementierung und Kontrolle des …” „… Relationship Marketing.Erhältlich im Buchhandel oder bei: beck-shop.de | Verlag Franz Vahlen GmbH · 80791 …”

„… Erroneous Customer-Chatbot-InteractionsMARKETING · ZFP · Volume 46 · 2/2024 · p. 20–31 21Study Method …” „… Customer-Chatbot-Interactions22 MARKETING · ZFP · Volume 46 · 2/2024 · p. 20–31Song et al. (2023)Experiments(n = 187, 214, 125 …” „… Customer-Chatbot-InteractionsMARKETING · ZFP · Volume 46 · 2/2024 · p. 20–31 23Many service chatbots have faced criticism because oftheir …”

„… young customers do not differenti-ate between human sales assistants and ser-MARKETING · ZFP · Volume 46 …” „… ., Young Customer Responses to Service Robots vs. Humans in Luxury Retail4 MARKETING · ZFP · Volume 46 …” „… tangibleRancati et al., Young Customer Responses to Service Robots vs. Humans in Luxury Retail6 MARKETING · ZFP …”

„… Research ArticlesHeribert Gierl is Professor ofMarketing at the University ofAugsburg …” „… loneliness and aim to offer orpromise social benefits (Wang et al. 2012). Thus far,32 MARKETING · ZFP …” „… knowledge about how colors can beused for marketing and advertising purposes. Thus far, re-searchers have …”

„… ).Wagner/Ebster/Eske/Weitzl, The Influence of Shopping Carts on Customer Behavior in Grocery Stores166 MARKETING · ZFP · Heft …” „… on Customer Behavior in Grocery StoresMARKETING · ZFP · Heft 3 · 3. Quartal 2014 167Figure 2: Floor …” „… setWagner/Ebster/Eske/Weitzl, The Influence of Shopping Carts on Customer Behavior in Grocery StoresMARKETING · ZFP · Heft 3 …”

„… discounts for technical goods,customers could think that the reason for offering a price176 MARKETING · ZFP …” „… Heribert Gierl is Professor ofMarketing at the University ofAugsburg, Universitaetsstrasse16, 86159 …” „… : Heribert.Gierl@wiwi.uni-augsburg.de.Verena Hüttl-Maack is Professor of Marketing at the University of Hohenheim, SchlossOsthof Ost, 70593 …”

„… key mediating factor within a com-pany’s relationship with customers (Keh and Xie 2009;Morgan and Hunt …” „… relationship mar-keting tool available” (Berry 1996, p. 42). Thus far, verylimited research has analysed trust …” „… Reputation6 MARKETING · ZFP · Volume 43 · 4/2021 · p. 3–27which each component contributes to customer …”

„… Channel Ex-periences and Direct Marketing on Customer Retention in Mul-tichannel Settings. Journal of …” „… Interactive Marketing, 36, 77–90.Chen, Z., & Dubinsky, A. J. (2003). A Conceptual Model of Per-ceived Customer …” „… ). Creating Enduring CustomerValue. Journal of Marketing, 80(6), 36–68.Kushwaha, T., & Shankar, V. (2013). Are …”

„… . Palmatier, V. Kumar, & C. M. Harmeling (Eds.),Customer Engagement Marketing, Cham: Springer, 243–268.Rescher …” „… processes, such astrial-and-error and experimentation (McGrath 2010; Sos-MARKETING · ZFP · Volume 43 …” „… Business Model Innovation46 MARKETING · ZFP · Volume 43 · 4/2021 · p. 45–60delivery, and value capture …”