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Klaus-Peter Grave - Digitales Mittelstandsmarketing

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Klaus-Peter Grave

Digitales Mittelstandsmarketing

2022

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4 Der 3. Schritt: Kreieren Sie die relevanten Formate S. 75-144

„… jene Kommunikationsformen auswählen, um alle Phasen der Journey adäquat zu bedienen.Success …” „… Leadgenerierung Vernetzung KontinuitätWhitepaper Awareness 4 5 5 5 1Success Story Consideration 3 4 5 5 1Webinar …” „… – Beispiel FUNKE Wärmeaustauscher Apparatebau GmbH4.3 Success Story81Drei weitere Beispiele für …”

5 Der 4. Schritt: Wählen Sie die passenden Kanäle aus S. 145-184

„… . Jedoch gilt auch hier der Fokus auf die MQL: Auf der Website werden Formate wie Whitepaper oder Success 5 …” „… : Downloadseite Whitepaper von FUNKE5 Der 4. Schritt: Wählen Sie die passenden Kanäle aus150 y Success Stories …” „… : Analog zu Whitepapers ist die Homepage das perfekte Zuhause für Success Stories – die wiederum durch …”

Stichwortverzeichnis S. 213-214

„… Lead (SQL) 25, 189Social Media 29Social-Media-Formate 134Storytelling 57Strategiepapier 197Success …”

Titelei/Inhaltsverzeichnis S. 1-10

„… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 774.3 Success Story …”

6 Der 5. Schritt: Aus Leads werden Kunden S. 185-194

„… , die je nach spezifischen Bedürfnissen zur Verfügung gestellt werden wie eine neue Success Story oder …”

3 Der 2. Schritt: Erarbeiten Sie Ihre Content-Strategie S. 53-74

„… SEOInfografikenWhitepaperBlogWebinareSuccess …”

doi.org/10.34157/9783648158128

Jürgen Hauschildt, Sören Salomo, Carsten Schultz, Alexander Kock - Innovationsmanagement

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Jürgen Hauschildt, Sören Salomo, Carsten Schultz, Alexander Kock

Innovationsmanagement

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

Volume 2016

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Literaturverzeichnis S. 426-468

„… , B./Specht, G. (1997): The Influence of External Participation on the Success of Innovation Processes in …” „… Historical Events, in: Economic Journal, Jg. 99(394): 116–131. Astebro, T. (2004): Key Success Factors for …” „… Empirically-Based Typology of Product Innovativeness for New Financial Services: Success and Failure Scenarios, in …”

13. Kapitel: Evaluierung von Innovationsprozessen S. 387-425

„… material and was seeking commercial applications through the Success Group, its business development unit …” „… senior research associate of the Success Group had noted the degradable characteristics of this new …” „… introduced the disposable diaper in 1961 and by 1989 had built it into a huge business. Its success, however …”

8. Kapitel: Innovationsteams S. 209-233

„… relationships are vital for success. A fighting force with good individual training, a solid handbook, and a …” „… , odds of success are high. But a team fused by trust and purpose is much more potent. Such a group can …” „… determine their success is accumulating, there is still a lack of clarity on the team-level variables that …”

3. Kapitel: Innovation als Managementaufgabe S. 63-93

„… question is not one of whether or not to innovate but rather of how to do so successfully.“ Bessant (2003 …”

4. Kapitel: Innovationskultur – Ganzheitliche Ausrichtung der Unternehmung auf Innovationen S. 94-111

„… conditions for successful technological innovation, we can say with confidence that it is not so …”

7. Kapitel: Promotoren als Akteure der Innovation S. 182-208

„… Erwägungen zum Promotoren-Modell „Successful innovation, however, requires a special combination of …”

9. Kapitel: Kooperation und Innovation S. 234-275

„… innovation since they very rarely remain completely static. Many successful firms achieve this deep and …”

doi.org/10.15358/9783800647293

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Zeitschrift für Unternehmensgeschichte

Browse Volumes: Zeitschrift für Unternehmensgeschichte

ZUG Volume 57 (2012) Issue 1 ISSN Online: 0342-2852

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Valerio Varini A New Brand for a New Consumer. The international success of Campari from its origins to the 1930s S. 47-69

„… distinctive brands became one of the principal success factors for businesses.1 However, there are different …” „… allows detailed analysis and greater understanding of the role of branding in the success of a business …” „… , and it also demonstrates how its success was the result of the interaction between producer and …”

Buchbesprechungen (Reviews) S. 86-116

„… Kundschaft wird beleuchtet. Als Korrektiv zum «Success-Story»-Narrativ der älteren …”

Ralf Banken «Was es im Kapitalismus gibt, gibt es im Warenhaus». Die Entwicklung der Warenhäuser in der Bundesrepublik S. 3-30

„… West German department stores after 1949 started off successfully. Indeed until 1973/4 department …” „… started off successfully. Indeed until 1973/4 department stores held a market share of more than ten …”

Business History Review (Abstracts) S. 117-120

„… Roover, and this article attempts to fill the gap. It shows that successful markets were regulated …” „… with repeated use because of an econometric tragedy of the commons: each successful use of an …” „… plausibly viewed as successful emulation of European securities-market precedents on routine matters than …”

doi.org/10.17104/0342-2852_2012_1

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 40 (2018) Issue 1 ISSN Online: 0344-1369

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Bernhard Swoboda Editorial S. 2

„… charisma training on perceived charisma and favourable customer response. In the fourth study, “Success …” „… success factors. The sales success and the upstream number of views are used as dependent variables …” „… and a long duration of the offer. The sales success is positively affected by a graphic highlighting …”

Rainer Olbrich, Nina Lehmann Erfolgsfaktoren für den Verkauf über Vermittlungsplattformen S. 48-66

„… . Lehmann@fernuni-hagen.de. * Corresponding Author. Erfolgsfaktoren für den Verkauf über Vermittlungsplattformen Success …” „… rare form of online marketplaces from the perspective of providers and their success factors. The sales …” „… success and the upstream number of views are used as dependent variables. Theoretically selected …”

Sandra Pauser, Udo Wagner "The dose makes the poison": Investigating the Optimum Level of a Salesperson's Charisma S. 35-47

„… are recommended drivers of salespersons’ success. Taking the argument to a more conceptual level, what …” „… charisma as a potential driver of salespersons’ success, since charisma yields favourable outcomes in a …” „… . We introduce charisma as a potential driver of salespersons’ success to the marketing literature and …”

Titelei/Inhaltsverzeichnis S. 1

„… den Verkauf über Vermittlungsplattformen Success Factors for Sales via Intermediation Platforms Volume …” „… Vermittlungsplattformen Success Factors for Sales via Intermediation Platforms Von Rainer Olbrich und Nina Lehmann …”

Stefan Thomas, Heribert Gierl Can't Get Enough of Myself: The Return of Narcissus in Autoerotic Female Poses in Advertisements S. 3-20

„… Madlberger 2015; Maoz and Tybout 2002; McQuarrie and Mick 1992) and state that successfully resolving …” „… Olsen 2012; Yoon 2013). The transfer of positive affective states due to the experience of successfully …” „… whether this manipulation is successful. In this pretest, test participants had contact with an ad version …”

Sabrina Lucke, Joerg Koenigstorfer Construal-Level Perspective on Consumers' Donation Preferences in Relation to the Environment and Health S. 21-34

„… segment-specific campaign to be more successful at persuading consumers towards the socially desirable outcomes …” „… successful at getting donations from consumers when there is a match (distant-environment and close-health …” „… social marketing campaigns. Charities should be more successful at getting donations from consumers when …”

doi.org/10.15358/0344-1369-2018-1

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Jürgen Hauschildt, Sören Salomo, Carsten Schultz, Alexander Kock

Innovationsmanagement

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

Volume 2023

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Literaturverzeichnis S. 343-376

„… . (1997): The influence of external participation on the success of innovation processes in …” „… success factors for technological entrepreneurs’ R&D projects, in: IEEE Transactions on Engineering …” „… financial services: Success and failure scenarios, in: Journal of Product Innova-tion Management, Jg. 18(5 …”

14. Evaluierung von Innovationsprozessen S. 315-342

„… . Months of effort pro-duced a new laminated material that Teitz and others in the Success Group thought …” „… decompose quickly, but they degraded biologically as well. While technical suc-cess had been achieved …” „… Success Group had been disbanded, and Biomax® seemed destined to sit on the shelf—one of many good ideas …”

9. Innovationsteams S. 183-200

„… the team-level variables that are most impactful on NPD success.“Sivasubramaniam et al. (2012), S …” „… another deeply per-form better. Any coach knows that these sorts of relationships are vital for success. A …” „… efficiently, and as long as the environment remains fairly static, odds of success are high. But a team fused …”

3. Innovation als Management aufgabe S. 47-60

„… whether or not to innovate but rather of how to do so successfully.“Bessant (2003), S. 761(1 …”

5. Innovationskultur – Ganzheitliche Ausrichtung der Unternehmung auf Innovationen S. 93-108

„… authority, and other formal aspects of a so-called well-run company are sufficient conditions for successful …”

8. Promotoren als Akteure der Innovation S. 165-182

„… Erwägungen zum Promotoren-Modell„Successful innovation, however, requires a special combination of …”

10. Kooperation und Innovation S. 201-232

„… since they very rarely remain completely static. Many successful firms achieve this deep and imaginative …”

13. Generierung innovativer Alternativen S. 279-314

doi.org/10.15358/9783800666256

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