„… Gestaltung und Nutzung von Online- Kundenrezensionen einzusteigen. Literatur Bone, P. F., Word-of-Mouth …” „… . 213–223. Brown, J., A. J. Broderick, N. Lee, Word of Mouth Communication Within Social Communities …” „… Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-Release Movie Evaluation, in: Journal …”

„… elektronischer Mundwerbung unter Konsumenten(„word-of-mouth“). Die Nutzung und Steuerung von Mundwerbung durch …” „… ] In Anlehnung an die englische Übersetzung von Mundwerbung „word-of-mouth“.[2] In der Arbeit von …” „… . 31–56.Alon, A./Brunel, F./Siegal, W.S. (2002): Word-of-Mouth and Community Development Stages: Towards …”

„… wächstdie Bedeutung elektronischer Mundwerbung unter Konsumenten („word-of-mouth“). Die Nutzung und …” „… englischsprachige Publikation Marketing – Journal of Research and Management zu überführen. Dies geschahzum einen …” „… Association for Consumer Research und in Zeitschriften wie dem Journal of Marketing Research, späterdem …”

„… , IL.Arbuckle, J.L./Wothke, W. (1999): Amos 4.0 user’s guide, Chicago, IL.Arndt, J. (1968): Word-of-mouth …” „… eventually gives way to knowledge or realignment, so that actors must fall back on some kind of trust“. Es …” „… and benevolence of a target of trust“ (Doney/Cannon 1997, S. 36). Diese Definitionen weisen darauf …”

„… ): Types and Amount ofWord-of-Mouth Communications about Retailers, in: Journal ofRetailing, Vol. 63, Fall …” „… of acquiredknowledge, experience in purchasing products, and skillswhich are relevant to being an …” „… stiften vermag, thematisierten. „Hedonicconsumption designates those facets of consumer behavior that …”

„… .Anderson, E. W. (1998): Customer Satisfaction and Word-of-Mouth, in: Journal of Service Research, Vol. 1 …” „… , P. A. (2000): Word-of-Mouth Processes Within a Services Purchase Decision Context, in: Journal of …” „… , P. F. (1995): Word-of-Mouth Effects on Short-term andLong-term Product Judgements, in: Journal of …”

„… Zeitung, 06.07.2001, S. 21.Bussiere, D. (2000): Evidence and Implications of ElectronicWord-of-Mouth, in …” „… Musikindustrie, Hamburg.Stauss, B. (1997): Global Word of Mouth. Service Bashing on theInternet is a Thorny Issue …” „… konsequent an dieKonsumenten weitergegeben worden seien.) Hybrides Musikkonsumverhalten: Die …”

„… percep-tions, and intentions to spread online word-of-mouth (eWOM). The qualitative results indi-cate that …” „… being exploited,which can lead to negative word-of-mouth.The quantitative results support these …” „… negative online word-of-mouth (eWOM) as a coping strategy to obtain social sup-port after paying a …”

„… exploitation and highperceptions of price complexity lead to a high tendencyto engage in negative word-of-mouth …” „… great honor of being theeditor of Marketing ZFP. The number of submissions hasbeen constant over these …” „… years. The number of submis-sions was 32 in 2014, 26 in 2015, and 26 in 2022.If we plan on four issues …”

„… ), or as ex-pressed in the words of Joanne K. Rowling (2019):“There’s always room for a story that can …” „… list of words that consistedof positively, neutrally, and negatively valanced words.Third, they …” „… supported fornegatively valenced words in the experiment of Isen etal. 1978). Goldberg and Gorn (1987, p …”

„… ) the company for himself. 3. (Mouth-to-mouth) (Word-of-mouth) advertising can be quite risky. 4. He is …” „… careful with word-of-mouth advertising ‒ it excludes people. Seien Sie vorsichtig mit Mundpropaganda ‒ sie …” „… by word of mouth. It may exclude candidates of a certain sex or race. Don’t dismiss overseas …”

„… bestätigen; bezeugen word of mouth advertising Mund-zu-Mund Propaganda work environment Arbeitsumfeld work …” „… . considered 2. see 3. word-of-mouth 4. degree 5. potential Task 2 1. disability 2. inexperienced 3 …” „… . ▪ Learn a few words of Chinese to be able to make polite noises. It’s good if you know enough Mandarin to …”