„… product.2.2. (Electronic) Word-of-Mouth and ViralMarketingFor signalling to have an important influence on …” „… Trust in ElectronicCommerce through Online Word of Mouth: An ExaminationAcross Genders, in: Journal of …” „… Immediate and Ongoing Word of Mouth?, in: Journal of Marketing Research,Vol. 48, No. 5, pp. 869–880.Bird …”

„… .Walsh, G./Mitchell, V.-W. (2010): The Effect of Consumer Confusion Proneness on Word of Mouth, Trust …” „… lässt sich als „the quality of being useful,easy or suitable“ bzw. „something that is useful and canmake …” „… number of distinguishable elements“ (Berlyne 1960, S. 38). Eine Produktlinie mitwenigen Linienprodukten …”

„… general customer value in relation to different variables, such as customer satisfaction, word of mouth …” „… , such as word of mouth or repurchase intention (Wang et al. 2004). Furthermore, customer value was found …” „… intentions are captured with the construct word of mouth and measured with the scales provided by Zeithaml et …”

„… 59 1.49 0.08 0.07 200.80(1)1 SEM (word-of-mouth) 186.81 142 1.32 0.08 0.10 2 Study 3 (chocolate)CFA …” „… 90.10 59 1.53 0.07 0.10 204.63(1)3 SEM (word-of-mouth) 185.55 142 1.31 0.08 0.10 4 CFA unconstrained …” „… Product homogeneity 0.79 0.79 0.56 0.21 Word-of-mouth 0.92 0.92 0.67 Study 3 (chocolate)Brand importance …”

„… nega-tive word of mouth and reduced customer loyalty (Iqbal& Siddiqui, 2019). Streamers and platforms can …” „… customer service cannot only lead to dissatisfaction but also to negative elec-tronic word of mouth, which …” „… Research ArticlesAlexandra Rese is an AssociateProfessor of Innovation Market-ing at the University …”

„… Formen des sog. elektronischen Word of Mouth,kurz eWOM (vgl. Bath N.Y./Bath, S.A., 2020, S. 27; King etal …” „… , N. Y., Bhat, S. A., The influence of electronic word of mouth (EWOM)on consumers purchase intention …” „… , S. 27–36.Dichter, E, How word-of-mouth advertising works, in: Harvard BusinessReview, 44. Jg. (1966 …”

„… 1963,S. 25) gewählt. Mundwerbung (WOM = Word of Mouth)wurde manipuliert, indem ausschließlich die …” „… Weiterempfehlung?242 MARKETING · ZFP · Heft 4 · 4. Quartal 2007LiteraturverzeichnisArndt, J. (1967): Word of mouth …” „… ): Word-of-mouth processes withina services purchase decision context, in: Journal of Service Research, 3. Jg., Nr …”