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Jens Freiberg, Andrea Bruckner - Corporate Sustainability

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Jens Freiberg (ed.), Andrea Bruckner (ed.)

Corporate Sustainability

2022

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C Nachhaltigkeitsberichterstattung S. 113-244

„… Umweltzielen.So wurde das Rahmenwerk 2018 aktualisiert, um u.a. noch enger mit denEmpfehlungen der Task Force on …” „… , www.deutscher-nachhaltigkeitskodex.de/de-DE/Home/DNK/DNK-for-industry, abgerufen am 3.1.2022.• Task Force on Climate-related Financial Disclosures (TCFD,Rz 174ff …” „… (CDSB),• der Task Force on Climate-related Financial Disclosures (TCFD),• des World Economic Forum (WEF …”

Stichwortverzeichnis S. 387-392

„… Sustainable-Finance-Beirat 9, 57Sustainable Finance DisclosureRegulation 11, 4Task Force on Climate-relatedFinancial …”

Titelei/Inhaltsverzeichnis S. 1-18

„… (SDGs) . . . . . . . . . . 1752.3 Task Force on Climate-related Financial Disclosures(TCFD …”

B Nachhaltigkeit im Unternehmen und in der Unternehmensführung S. 33-112

„… Project Task Force, Proposals for a relevant anddynamic EU Sustainability Reporting Standardsetting, Final …”

doi.org/10.34156/9783648166413

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

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4.4 Communication Decisions S. 286-344

„… varied tasks (Wright and Crimp, 2003).Mix Element(section no. in the chapter) Advantages Disadvantages …” „… features Expensive – employing • a sales force has many hidden costs in addition to wagesNot suitable if …” „… decisionsß Percentage of sales/affordable approachß Competitive parity approachß Objective and task …”

4.3 Distribution Decisions S. 248-286

„… segment 1 through distributors and dealers and to business segment 2 through its own sales force.A special …” „… , InternetSales forceFigure 4.30: Multichannel distribution systemKapitel_4.indd 261 03.08.2010 13:01:51 Uhr4 …” „… forceOutsidedistributorInside or outsideservice specialistsDemandgenerationPhysicaldistributionAfter-SalesserviceSource: Adapted …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 401-420

„… product dumping:Price fixing • As one of the driving forces towards lower prices is competition it can be …” „… into a market.Fair trading • One problem of free market forces is that when small commodity producers …” „… distribution channels, they now have to concern themselves increasingly with the task of choosing an …”

2.2 Assessing the External Marketing Situation S. 75-88

„… examined.2.2.1 PEST Analysis The macroenvironment consists of a number of broad forces that influence not …” „… , four forces – political/legal, economic, social/cultural and technological – have Kapitel_2.indd 61 …” „… . Political and legal forces can highly influence marketing decisions by setting the rules by which business …”

4.2 Pricing Decisions S. 226-248

„… Low HighDemand Forces:Price Elasticity Inelastic ElasticEfficiency in Price Shopping Low HighCustomer …” „… supply and demand forces, as outlined in Figure 4.18.As the forces shift from the left to the right, they …” „… Characteristics/Internal Forces: Low HighVariable Cost Structure High LowCapacity Utilization Full LowProduct Perishability …”

1.1 The Evolution of Relationship Marketing S. 15-21

„… around the tasks performed by wholesalers and retailers as marketing institutions.Although the …” „… partnering and alliances is becoming increasingly popular and important.Another major force driving the …” „… O’Neal, 1988).In addition to this, another force is the growth of the service economy . As more and more …”

5.1 Organizing and Implementing the Marketing Plan S. 358-388

„… amongst the labour force, whilst the remaining questions focus on coordination and control: What tasks are …” „… (CLV) can be measured• describe the major trends and forces that are changing the marketing • landscape …” „… price. This will force companies toward more standardized international pricing.We will discuss the …”

2.6 SWOT Analysis S. 96-110

„… involvement • Rational/task motives prevail • Stable relationships • Professionalism, expertise • Family …” „… his five forces /diamond models gave dominance to a firm’s external environment, overshadowing the …” „… make the task of carrying out a comprehensive appraisal rather cumbersome and with the decline of large …”

1.6 Fundamentals of Marketing Planning S. 36-48

„… ); set required standards for suppliers; guide the sales force in terms of what to emphasize, set …” „… organisation. The final task of marketing planning is to summarize the relevant findings from the marketing …” „… must be based on a solid comprehension of the business, and the vision to • foresee how the forces …”

2.1 Assessing the Internal Marketing Situation S. 57-75

„… information about forces, events, and relationships in the external environment that may affect the future of …” „… . The most often studied macro-environmental forces are social, demographic, economic, technological …” „… , political and legal, and competitive. These forces are examined in subsequent sections.The matching of the …”

Index S. 461-464

„… marketing 405Feasibility 133Financial standing 49Fishbein and Ajzen model 77Five forces model 156 …” „… re-buy 80Modifiers 46Moment of truth 44Mutual cooperation 9NNested approach 150New task 80 …”

5.4 Developing and Managing Customer Relationships S. 420-445

„… in Figure 5.17.Figure 5.17 shows the forces (section 5.4.1, 5.4.2 and 5.4.3) determining the …” „… costs. Attracting and retaining customers can be a difficult and challenging task. Customers often face …” „… expectations.Several forces have helped shape this new one-to-one focus on customers. They include the following …”

5.2 Budgeting and Control S. 388-401

„… and/or better advertising, a more motivated sales force, weaker competition, and so on. This makes it …” „… , leading to higher sales but lower profit. Consequently, rewarding sales forces for higher sales without …” „… element of the marketing effort is budgeted for specific tasks identified in the marketing plan.Customer …”

4.1 Product and Service Decisions S. 185-226

„… add value to a product. Building and managing brands is eventually the marketer’s most important task …” „… sales tasks – from attracting attention, to describing the product, to marking the sale (Fitzgerald …” „… processing.In the multiple convergent approach there are tasks that must be carried out in different internal …”

3.1 Strategic Marketing Planning S. 123-149

„… movement and disposition of forces, and the deception of the enemy. Thus, strategy originally referred to …” „… importance of marketing as a philosophy for doing business, however, forces many organisations to tackle the …” „… task of defining their corporate mission. At the same time, an emphasis on marketing also helps …”

2.3 Analyzing Buying Behaviour on the B2C Market S. 88-93

„… useful when their knowledge may function as persuasive forces during the decisionmaking process. The …” „… levels. The sales task will be to influence as many of these stakeholders as possible and may involve …”

Case 1: Nordex AG S. 48-57

„… , European Journal of Marketing, 29 (12), pp. 23-41Drucker, P. F. (1993) Management Tasks, Responsibilities …” „… . 39-53Reichheld, F. F. (1996) The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting …”

3.2 Market Segmentation, Targeting and Positioning S. 149-180

„… drastic cut in income; medical services bought Solitary survivor: Still in labour force Income fine, but …” „… product is launched, a key task is to identify the innovator segment which consists of customers who …” „… for this second stage will come primarily from the sales force, based on salespeople’s analysis of …”

doi.org/10.15358/9783800648702

Ralf Dillerup, Roman Stoi - Fallstudien zur Unternehmensführung

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Ralf Dillerup (ed.), Roman Stoi (ed.)

Fallstudien zur Unternehmensführung

2012

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Martin Haas Projektmanagement der Firma Häußler GmbH & Co. KG S. 302-324

„… Analyse, Projektorganisation, SWOT- Analyse, Organisationsentwicklung, Kernkompetenzen, Task-Force …” „… brauchen, ist eine Task-Force-Projektorganisation für den Pharma-Bereich!“ Vertriebsleiter Johannes …” „… Professionalisierung der Unternehmensführung z.B. durch Task- Force oder Produktmanagement Standardisierung der …”

Stichwortverzeichnis S. 563-565

„… 8.4 T Task-Force-Projektmanagement 5.5 Tätigkeitsanalyse 5.7 Teilprozess 5.7 U Umweltanalyse 3.3 …”

doi.org/10.15358/9783800645299

Kai-Uwe Marten, Reiner Quick, Klaus Ruhnke - Wirtschaftsprüfung

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Kai-Uwe Marten, Reiner Quick, Klaus Ruhnke

Wirtschaftsprüfung

2020

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5 Berufsständische Organisationen S. 147-162

„… Organisationen aus 130 Ländern; Stand: 30.6.2019) TAC Task ForcesBoard Council FoF unter der Schirmherrscha der …” „… weiterhin in verschiedenen Gremien (committees, boards, forums, task forces), die sich nur schwer …” „… Themen in aufgabenbezogenen Sondereinheiten (task forces) behandelt. Mit der Überwachung sind die beiden …”

3 Prüfungstheorie und Prüfungsforschung S. 113-132

„… Prüfungspraxis und die Normengebung siehe auch AAA Research Impact Task Force (2009). 159 Vgl. z. B. IFAC (2016 …” „… verschiedenen Arten der Datenerhebung anbieten. Zitierte Literatur AAA Research Impact Task Force (2009): The …” „… Task Force, in: Accounting Horizons, S. 411–456. 203 Hinweise zum verantwortlichen Umfang mit JOURQUAL …”

6 Prüfungsnormen S. 163-240

„… Arbeitsgremium (project task force) zu übertragen. Das PIAC kann entscheiden, ob es sinnvoll ist, für das …” „… der project task force überarbeitet und ein überarbeiteter (auf PIAC-Ebene genehmigungsfähiger …” „… ) einsehbar. Auch die eingegangenen Kommentare und die von den jeweiligen project task forces vorbereiteten …”

3 Methoden zur Erlangung von Prüfungsnachweisen S. 375-578

doi.org/10.34156/9783791043852

Wolfgang H. Staehle, Peter Conrad, Jörg Sydow - Management

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Wolfgang H. Staehle, Peter Conrad, Jörg Sydow

Management

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

Volume 1999

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III. Unternehmungsorganisation (Makro-Struktur) S. 748-785

„… zu besprechenden Task Force-Konzept, bei dem die Gruppenmitglieder hauptamtlich im Team arbeiten …” „… Task Forces von einer bestehenden Hierarchie aus, von der man annimmt, daß sie zur Lösung von …” „… Teams (task force): 36 Lippitt, Gordon L. (geb. 1920) Sozialpsychologe, Prof. Behavioral Science …”

Stichwortverzeichnis S. 1098-1106

„… , 418f., 445ff., 467 f., 969 f. Szenario-Technik 640 f. Tätigkeiten 681 f. Task Force s …” „… , 718 f. Fluktuation 257 Force Field Analyse 591, 592 Fordismus 26 Forschungsmethoden s. Methoden …”

Literaturverzeichnis S. 994-1077

„… task-oriented groups, in: Journal of the Acoustical Society 1950, S. 725-730 Bechmann, A. (1981), Grundlagen …” „… Arbeit - Ebenen ihrer Vergesellschaftung, Frankfurt/New York 1986 Breer, P. E./Locke, E. A. (1965), Task …” „… citizenship behavior: leader fairness and task scope versus satisfaction, in: Journal of Management 16 (1990 …”

I. Strategische Unternehmungsführung S. 606-624

„… strategische Überwachung der Umwelt erforderlich, und auftretende Probleme werden sofort von einer Task Force …”

I. Aspekte der Gruppe S. 276-310

„… ) aber auch zeitlich befristet sein (z.B. Projektgruppen, Task Forces). Ein und dieselbe Person kann …” „… ‚Command Groups‘ (hierarchisch aufgebaute Kleingruppen) und ‚Task Groups‘ (Zusammenfassung von Mitarbeitern …” „… ‚integrated task teams‘ im Sinne der heutigen teilautonomen Arbeitsgruppen den hochspezialisierten …”

III. Strategien und Techniken der Veränderung S. 943-979

„… • Interpretative Synthese 5. Festlegen der Sollkultur 6. Abweichungsanalyse 7. Veränderung • Value Task Forces …” „… beschreiben (s. Abb. 3.98): 1. task (Aufgaben, Ziele) 2. people/actors (Organisationsmitglieder) 3 …”

doi.org/10.15358/9783800648740

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