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Controlling

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CON Volume 30 (2018) Issue 5 ISSN Online: 0935-0381

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Jan vom Brocke, Marcus Basalla, Lena Franziska Kaiser, Johannes Schneider, Sascha Ragtschaa, Florian Batliner-Staber, Ermin Dzinic Own - The Case of a Blockchain Business Model Disrupting the Equity Market S. 19-25

„… . Third-party use cases To allow their platform to grow and offer additional services from the core product, Own …” „… customers that allows them to further grow and improve their product. (3) Own has aimed at continuously …” „… equity solutions to ensure that their product can meet the functional requirements of the market. (4) Own …”

doi.org/10.15358/0935-0381-2018-5

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

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4.3 Distribution Decisions S. 248-286

„… value the notion of the owner-manager who has a vested interest in the success of the business. Finally …” „… 4. Marketing Mix in the Marketing Planning Process2344.3 Distribution DecisionsA product must be …” „… problems of moving products from points of origin to points of consumption. Often referred to as the place …”

4.1 Product and Service Decisions S. 185-226

„… company’s own research-and-development (R&D) department. The traditional new product development models …” „… instance, only sell own-label products. At Sainsbury own labels account for 60 per cent of the sales …” „… ownership’, for specific phases throughout the extended buying process.4.1.4 New Product Development …”

5.1 Organizing and Implementing the Marketing Plan S. 358-388

„… . In small enterprises, the owner-manager may carry out some of the functions of marketing, such as …” „… marketing mix, selling largely the same products and services and applying the same marketing approaches …” „… , product preferences, and buying behaviour. Because these differences are hard to change, most marketers …”

4.4 Communication Decisions S. 286-344

„… personalized product recommendations, and its ‘New for You’ feature links customers through to their own …” „… customer to purchase a product. Communication involves sharing points of view and is at the heart of …” „… about a product or service to be communicated into a symbol consisting of words and/or pictures, such as …”

3.2 Market Segmentation, Targeting and Positioning S. 149-180

„… products and services that match their unique needs and wants. The objective is to identify groups of …” „… for the product or service to be supplied efficiently. Usually, especially in consumer markets, it is …” „… needs to position the product or service relative to competitive offerings within the chosen market …”

5.4 Developing and Managing Customer Relationships S. 420-445

„… , which results from the fact that customers are satisfied not only by the company’s products and services …” „… percentage of total spending in the product or service category. There are, evidently, certain degrees of …” „… product or service category. What are the main components of loyalty? Time, continuity, and duration of …”

2.1 Assessing the Internal Marketing Situation S. 57-75

„… product/service and the cost of ownership.These costs will include such issues as the buying price of an offering …” „… to service industries, any company’s final output, be it a product or service, is almost always the …” „… product of a series of operations and processes performed by employees (Buttle, 1996).According to …”

1.1 The Evolution of Relationship Marketing S. 15-21

„… are less emotionally attached to products. Indeed, many middlemen do not physically see, feel, touch …” „… products but simply act as agents. The disconnection of the producers from the users was a natural …” „… product category), the institutional approach (focusing on describing the operations of a specialized …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 401-420

„… cover issues such as product safety, truthfulness in communications, honesty in relationships with …” „… to customer preferences. Also frequently overlooked are the intangible benefits that products may …” „… , 2010).ProductThere are three key issues regarding ethical issues with products: product safety, planned …”

1.6 Fundamentals of Marketing Planning S. 36-48

„… Buoyant/expanding market Saturated market High risk/high salience products or services Low risk/low salience …” „… products or servicesHigh emotion involved in exchange Low emotion involved in exchangeSatisfaction …” „… ’ values.Continual technological innovation, giving rise to new sources of competition for es-• tablished products …”

Case 5: Alfred Ritter GmbH S. 445-460

„… products. Customers had to bring their own packaging materials. Then, in 1947, Ritter’s warehouse burned …” „… Alfred Ritter own and control the family enterprise.Operating from its base in Swabian Waldenbuch, Ritter …” „… after, the newlyweds launched their own business, which was named Alfred Ritter Schokolade- und …”

Case 3: Royal Copenhagen A/S S. 180-185

„… represented through a large number of retailers and through 100 of its own shops and has a strong market …” „… formed a Joint Venture with about 100 employees producing RC’s more standard porcelain products. The more …” „… prestigious filled, complex and classical products are still produced in Denmark.During the 80’s and 90’s RC …”

2.4 Analyzing Buying Behaviour on the B2B Market S. 93-96

„… products for their own use. Organisations buy to enable them to provide goods and services to the final …” „… performance of the product or service, and include reliability, durability, taste, and convenience.Economic …” „… product or service relates to the individual psychologically and includes self-image and risk reduction …”

4.2 Pricing Decisions S. 226-248

„… multidimensional character of price should be taken into account for the pricing of products and services …” „… . Generally speaking, price is the amount of money charged for a product or service, or the sum of all the …” „… values that customers exchange for the benefits of having or using the product or service. Price is the …”

2.2 Assessing the External Marketing Situation S. 75-88

„… attention to reducing the time required to manufacture and distribute their products and cutting the time …” „… required to develop and introduce new products. By doing so companies can offer a broader product line …” „… , cover more market segments, and rapidly increase the technological superiority of their products. The …”

3.1 Strategic Marketing Planning S. 123-149

„… respect to the market and in terms of customer needs as products and technologies eventually become …” „… products (Sony, early 1950s)Become the most powerful, the most serviceable, the most far-reaching world …” „… will be unable to own one and enjoy with his family the blessings of hours of pleasure in God‘s great …”

2.3 Analyzing Buying Behaviour on the B2C Market S. 88-93

„… behaviour relates to the buying behaviour of individuals (or families) for products for their own use …” „… ). Organisational buying, on the other hand, focuses on the purchase of products and services for use in an …” „… organisation’s activities. Sometimes, it is difficult to classify a product as either a consumer or an …”

2.6 SWOT Analysis S. 96-110

„… showcase and sell products. Online purchasing, often called e-procurement, is growing rapidly …” „… , sell products and services, provide customer support, and maintain customer relationships (Kotler and …” „… firm’s own distinctive competences the strategic market planner is able to develop strategies that build …”

Case 4: Heinrich Deichmann GmbH S. 344-358

„… ) is a retailer of footwear. The company products include footwear, sport shoes, bags for women, men …” „… countries all over the world. Deichmann offers its products through online stores also. Heinrich …” „… offers accessories including bags. Deichmann sells under their own retails brands such as Graceland …”

1.5 Relationship Marketing as an Integrative Management Approach S. 31-36

„… is also selling the product by her own website www.noats.de, where private consumers can buy it …” „… porridge variants:Today N’oats is part of the on-line product range at the partner Mymuesli and Nila Halter …” „… component in the product, Oats. In 2009-10 the Kapitel_1.indd 18 03.08.2010 12:45:31 UhrExhibit 1.1 19 …”

Case 1: Nordex AG S. 48-57

„… manufacturing joint ventures in China.Nordex produces around 20 % of its wind power turbines in its own …” „… develops the necessary system components on the basis of its own specifications in close consultation. With …” „… has established its own training centre, the Nordex Academy, in Rerik on the Baltic Sea. Nordex has …”

1.3 Relationship Economics S. 22-28

„… consumers actively seek an involving relationship with their brand (product manufacturer, service supplier …” „… , brand owner or retailer), which in turn offers psychological reassurances to the buyer and creates a …” „… attainable as customers may switch to another product or service on the basis of criteria that may not be …”

5.2 Budgeting and Control S. 388-401

„… number of productivity metrics each one having its own information value and reflecting different …” „… , service improvements, or new product launches, can help build long-term assets (e.g., brand equity …” „… extent to which they can identify the products and services associated with the firm;2. Customer …”

Case 2: BMW Motorcycles S. 110-123

„… considerably by jointly procuring parts and joining forces on product design, development and production.It …” „… in product families each with a different letter prefix.Kapitel_2.indd 101 03.08.2010 12:46:39 …” „… powerful product offensive, the white and blue brand performed outstandingly on other export markets, often …”

doi.org/10.15358/9783800648702

Torsten Scheller - Auf dem Weg zur agilen Organisation

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Torsten Scheller

Auf dem Weg zur agilen Organisation

2017

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Kapitel 1. Ein detailierter Blick auf ein agiles Unternehmen S. 81-105

„… die Product Owner-Struktur. Abhängigkeiten der Trupps untereinander Größere Produkte führen dazu, dass …” „… . Der Fokus der Trupps liegt auf Produktlieferung und Qualität. Der Product Owner (PO) ist der …” „… Team erhält von „seinem“ Product Owner das Was es bearbeiten soll. Über die Organisation der Product …”

Stichwortverzeichnis S. 560-570

„… Product Backlog 7, 271, 272, 497 Product Backlog Estimation 274 Product Lead 104 Product Owner (PO) 84, 86 …” „… – System Owner-Tag 94 Systemisches Denken 351 Systemtheorie 22, 167 Systemvertrauen 150 T Takeuchi …” „… – priorisiert 249 – Product 7, 271, 272, 497 Stichwortverzeichnis564 – Product-Estimation 274 Bateson, Gregory …”

Kapitel 4. Agile Praktiken, Methoden und Frameworks S. 246-336

„… ): • Product Owner: Er ist der „Business Manager“ des Teams: er ist dafür verantwortlich, dass es mehr Wert …” „… Teams. Weiterhin steht der Product Owner dem Team bei der Umsetzung der Items in die {Leistung} zur …” „… , → Nutzer, → Manager, s.u.). Die Rolle des Product Owner ist eine Vollzeittätigkeit, auch wenn dieser …”

Kapitel 3. Ihre Schatzkiste S. 477-560

„… Teams mit selben Raum, wie Scrum Master und Product Owner des Teams. Crossfunktionales Team Agile …” „… der Hand eines Verantwortlichen, z.B. in → Scrum des Product Owners. Er bearbeitet das Product …” „… Product Backlog → Backlog für alle Eigenschaften, die ein Produkt bekommen/haben soll 497 Retrospektive …”

Kapitel 2. Los geht’s! – Agilität implementieren S. 390-477

„… mal → Product Owner, probiere das mal aus und definiere aus Sicht des Kunden die Anforderungen an …” „… – diesen lernte ich erst bei meiner Ausbildung zum Scrum Master und Product Owner später in jenem Jahr …” „… von einem anderen Scrum Master coachen und nicht von einem Teammitglied oder „seinem“ Product Owner …”

Kapitel 1. Form follows function – Agilität organisieren S. 336-390

„… always fails. Peoples’ behavior (the culture) is a product of the system; when you change the system …”

doi.org/10.15358/9783800652723

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 41 (2019) Issue 1 ISSN Online: 0344-1369

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Ingo Balderjahn, Alexandra Hüttel Why Consumers Buy Sustainably: The Role of Personal Values S. 24-38

„… access to products that consumers would otherwise be compelled to buy or own. Ozanne and Ozanne (2011 …” „… product sharing, they do not own fewer products or buy less compulsively. Through product lending and …” „… following products do you own? (car, digital camera, flat screen TV, smartphone, notebook, tablet PC …”

Thomas Robbert, Lennart Straus, Stefan Roth Customer Participation in the Specification of Services: The Role of Psychological Ownership and Participation Enjoyment S. 39-49

„… It Your Own: How Process Valence and Self-Construal Affect Evaluation of Self-Made Products …” „… ownership of a particular product design, an executive may feel ownership of a particular organizational …” „… they do not own. In contrast with the endowment effect, psychological ownership can arise without legal …”

Tobias Reckmann, Thorsten Teichert Antecedents of WOM: Product Appraisal and Brand Relationship as Drivers of Customer Referral Dimensions S. 50-70

„… . *Corresponding author Antecedents of WOM: Product Appraisal and Brand Relationship as Drivers of Customer …” „… as an exogeneous variable influencing consumers’ future product purchases. Whereas drivers of …” „… differentiated. This research investigates the multifaceted nature of consumers’ product and brand encounters as …”

Bernhard Swoboda, Lukas Morbe International Grocery Retailers' Country Environment, Resources and Local Performance. A Cross-classified Multi-level Approach S. 4-23

„… , marketing, and financial issues. They cannot simply export their products. Grocery retailers are considered …” „… obtain local performance is an own-data collection (e. g., using different sources in an early stage of …” „… comply with different shopping needs (i. e., using withincountry product diversification, e. g., Delios …”

Editorial S. 2-3

„… encompasses various behaviours such as the purchase of environmentally friendly or fair-trade products and …” „… movements towards product-sharing and voluntary simplicity. Therefore, firms must be aware of different …” „… product purchases. Whereas drivers of positive and negative WOM are well investigated, antecedents of …”

Titelei/Inhaltsverzeichnis S. 1

„… Thorsten Teichert Antecedents of WOM: Product Appraisal and Brand Relationship as Drivers of Customer …” „… Antecedents of WOM: Product Appraisal and Brand Relationship as Drivers of Customer Referral Dimensions By …” „… Specification of Services: The Role of Psychological Ownership and Participation Enjoyment Tobias Reckmann and …”

doi.org/10.15358/0344-1369-2019-1

Natalia Hoffmann-Demsing - Arbeitszeugnisse erstellen in agilen Organisationen

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Natalia Hoffmann-Demsing

Arbeitszeugnisse erstellen in agilen Organisationen

2023

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5 Die neue agile Arbeitswelt S. 123-152

„… , y sie dem Plan vertrauen.5.7.2 Product OwnerSinnDie zentrale Aufgabe des Product Owners ist eine …” „… Prozessverbesserung und die Effizienz des Scrum-Teams y Product Owner: die Schnittstelle zum Kunden und verantwortlich …” „… konzentriert sich dabei vor allem auf das Replenishment-Meeting. Er ist das Pendant zum Product Owner in …”

8 Job-Feedback: stärkenorientierte Formulierungsvorschläge S. 189-222

„… erfolgreiche Einarbeitung des neuen Product OwnersZum Ende unserer Zusammenarbeit haben wir eine Job-Retro mit …” „… Teams.Sarah hat vom 01.01.2018 bis 30.06.2022 als Product Owner mit uns zusammen-gearbeitet. Sie war Teil …” „… Product Owner priorisieren y User Stories nötigenfalls gemeinsam mit dem Development-Team splitten y …”

Stichwortverzeichnis S. 236-240

„… – Strategie 127 – Struktur 128positive Antreiber 101Product Owner – Aufgaben 145 – Fähigkeiten 145 …” „… – Development-Team 146 – Product Owner 141, 144 – Review 136 – Rollen 139 – Rollen und nützliche Stärken 140 – Scrum …”

Literaturverzeichnis S. 231-235

„… , https://www.agentur-fuer-arbeitszeugnisse.de/wissenswertes/historisches-die-geschichte-des-arbeitszeugnissesNazarian, Reza: Was muss ein Product Owner können?, 08.05.2017, Download 2022 …” „… , https://reza-nazarian.de/muss-product-owner-eigentlich-koennenNERIS Analytics Limited: 16Personalities, Download 2022, https://www.16personalities.com/ NEW WORK …”

Titelei/Inhaltsverzeichnis S. 1-10

„… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1415.7.2 Product Owner …”

7 Das neue Job-Feedback: Aufbau, Inhalt und Methoden S. 167-188

„… neben ihrer Rolle als Product Owner auch in der Rolle der Unternehmensentwicklerin eingebracht. Ihr …”

doi.org/10.34157/9783648166833

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