„… members to help meet their needs and solve their problems3. providing ongoing leadershipAlthough the …” „… entry modes for a specific market (multiple channel approach).As shown in figure 4.26 three broad …” „… ongoing leadership • Even a well-conceived motivation effort, based on a thorough attempt to understand …”

„… unbundled offers. Alternatively, competitors may choose to satisfy multiple needs by offering different …” „… (Baker and Hart, 1999). The Multiple Convergent Process ModelBaker and Hart (1999) suggested the …” „… so-called ‘multiple convergent process’ model, which is conceptually derived from the idea of parallel …”

„… 03.08.2010 13:01:53 Uhr4.4 Communication Decisions 273Opinion LeadershipMarketing communications reach …” „… members of the target audience are simultaneously exposed to the same message. Multiple-step communication …” „… 3MarketersCustomer 1Customer 2Customer 3Figure 4.35: Opinion leadership in the communication …”

„… Italy and a minor one in Austria (Clegg, 2002).PriceCompanies also face multiple challenges in setting …” „… integrates with their established business. One sort of strategic vision is to focus on cost leadership. Web …” „… on the Internet.Szmigin et al. (2005) suggest that the modern networked society offers multiple …”

„… in multiple locations4. efficiency of management, in that there is a central contact of key accounts5 …” „… customer globally. Also, the team’s leadership and the selection of the appropriate members from the …” „… involved in a relationship spanning multiple national cultures (Hollensen, 2006).As noted earlier, if the …”

„… attracting and serving the segments. For example, although a small company might identify multiple target …” „… , communication with others, opinion leadership); and opinions (on topics such as politics, social and moral …” „… multiple segmentation bases in an effort to identify smaller, yet better defined target groups (Kotler and …”

„… , Frank: Yes to the mess: Surprising leadership lessons from Jazz. Harvard 2012.Bass, Bernard M …” „… .: Leadership and performance beyond expectations. New York 1985.Bauer, Joachim: Arbeit. Warum sie uns glücklich …” „… .Creusen, Utho/Eschemann, Nina-Ric/Johann, Thomas: Positive Leadership. Psychologie erfolgreicher Führung …”

„… Lieferanten.Regionale Multiple-Sourcing-Strategie:• Analysieren Sie die geografische Lage von Lieferanten, die ähnliches …” „… Multiple-Sour-cing-Strategie).• Nutzen Sie Nearshoring, überspringen Sie gegebenenfalls Handelsstufen und kaufen Sie bei …” „… mitlangfristigproble-matischenLieferantenBeschleunigungdes Lieferanten-wechsel-prozessesRegionaleStrategie desMultipleSourcingAnalyse vonkritischen Teilen …”

„… Fürst* and Michael SchollDespite the widespread use of multiple saleschannels and the significant …” „… the particu-larities of the use of multiple sales channels,this paper also gives practical guidance …” „… products through multiple chan-nels” (Purohit 1997, p. 228).The underlying themes of these problems are …”

„… the termfor a type of leadership seen as extraordinary and thuslinked to great personalities only …” „… yields performance outcomesin multiple research fields (Kirkpatrick and Locke 1996).The current context …” „… , 651–657.Bass, B. M. (1997). Personal selling and transactional/transforma-tional leadership. Journal of …”

„… Multiple CorrelationFürst/Staritz, Creating Superior Value in the Eyes of the Customer20 MARKETING · ZFP …”

„… maximale Anwendung. Verkaufs- und Akquistionsprozesse Stand. Multipl. Werbeprozesse Stand. Multipl …” „… . Produktionsprozesse Stand. Multipl. IT-Systeme Stand. Multipl. Logistikprozesse Stand. Multipl …” „… . Restrukturierungsprozesse Stand. Multipl. Führungsprozesse Stand. Multipl. Kooperationsprozese Stand. Multipl …”