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Heribert Gierl, Andrea Gröppel-Klein, Lutz Hildebrandt, Hans Mühlbacher, Henrik Sattler, Udo Wagner, Joachim Zentes - Marketing ZFP

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MAR Volume 35 (2013) Issue 2 ISSN Online: 0344-1369

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Charles Aaron Lawry, Laee Choi The Omnichannel Luxury Retail Experience: Building Mobile Trust and Technology Acceptance of Quick Response (QR) Codes S. 144-154

„… ofhandheld Internet devices, in: Journal of Business Research,Vol. 58, No. 5, pp. 553–558.Carr, H./Vignoles …” „… Research, Vol. 19, No. 3,pp. 303–316.Rigby, D. (December 2011). The future of shopping, in: HarvardBusiness …” „… ). Is luxury just a female thing? The role of gender in luxury brand consumption, in:Journal of Business …”

doi.org/10.15358/0344-1369_2013_2