„… Concept of the Marketing Mix, in: Journal of Advertising Research, Vol.4 (1964), No.2, pp.2-7. Bosman, A …” „… , Hamburg 1982. 192 Literaturverzeichnis Eng, L.L.; Keh, H.T.: The Effects of Advertising and Brand Value on …” „… Future Operating and Market Performance, in: Journal of Advertising, Vol.36 (2007), No.4, pp.91-100. Esch …”

„… am Share of Advertising (SoA), konstant blieb. Erschwerend kommt hinzu, dass die Umworbenen nur in …” „… Maßnahmen, die über der Wahrnehmungsschwelle liegen, d.h. als Werbung erkannt werden Share of Advertising …” „… . Falls der sog. Share of Advertising (SoA) dem Marktanteil entspricht, verfolgt das Unternehmen eine …”

„… Adoptionskurve 73 Adresslieferant 183 Advertorial 173 Advocacy Advertising 185 Agenda Setting 185 …” „… Mixed-Method-Ansatz 62 Mobile Advertising 175 Modell-Lernen 40 Modifikation 76 Moral 46, 154 Motivator 157 …” „… 30 Share of Advertising 160 Share of Mind 175 Shelf Talker 180 Shop-in-the-Shop 149 Shopping-Center …”

„… (z.B. Streik, öffentliche Kritik) kann Advocacy Advertising helfen: Das Unternehmen bezieht mit Hilfe …”

„… Concept of the Marketing Mix, in: Journal of Advertising Research, Vol.4 (1964), No.2, pp.2-7. Magrath, A …”

„… ): Konsumentenverhalten, 8.Aufl., München.Krugman, H.E. (1965): The Impact of Television Advertising:Learning without …” „… , pp. 871–889.Barker, C./Gronne, P. (1996): Advertising on the World WideWeb, Master Thesis …” „… , elektronisch veröffentlicht unter der URL:http://www.pg.dk/advertising/groenne.pdf vom 07.12.2004.Bates, M.J …”

„… (15)3,38 (5)Journal of Advertising Research91,88 (8)./.Advances in Consumer Research81,86 (9)1,99 (8)Die …” „… Amount of Fraud1973Darby/Karni118The Role of Attitude toward the Ad as a Mediator of Advertising …” „… Impact ofAdvertising Scholars: Temporal Comparisons of InfluentialAuthors, Works and Research Networks …”

„… .Scholderer, J./Grunert, K.G. (2001): Does generic advertisingwork? A systematic evaluation of the Danish …”

„… Interviews (Wolfe et al. , 1966) Television Advertising 1 . 84 % der Zuschauer des Abendprogramms sahen …” „… . ( 1 982) : Characteristics of TV Commercials Perceived as Informative, in : Journal of Advertising …” „… . Bearden, W.O. et al. ( 1 98 1 ) : Attentive Audience Delivery of TV Advertising Schedules, in : Journal …”

„… chen in "Signal Detection Analysis and Advertising Re cognition: An Introduction to Measurement and …” „… Fragestellungen aus der Werbeforschung. In dem Leitartikel "The Search for Information in News paper Advertising …” „… stellen unter dem Titel "Evaluating Business-to-Business Advertising: A Compari son of Objectives and …”

„… » in the West German Advertising Industry, 1945 to 1966/67 The paper examines the standing as well as …” „… the socioeconomic influence of those West German advertising consultants and directors who …” „… a major part in shaping West Germany’s postwar advertising industry. It explores whether or not the …”

„… three areas of advertising in digital games (i. e., advergames, in-game advertising, and advertising in …” „… social network games) has been titled “gamification of advertising” – although the term gamification does …” „… and created to promote a brand, product, service, or idea” (p. 96), whereby in-game advertising and …”

„… products and interchangeable advertising 83 Eggert/Helm/Garnefeld (2007) Customer loyalty through …” „… media on the evaluation of emotional advertising – Do emotional internet advertisements evoke similar …”

„… audience (e. g., banner advertising inside the stadium). Although they do not interact directly with each …” „… choreographies, it is not an advertising medium, it won’t work, it’s just counterproductive.” ) Implementation of …”