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Heribert Gierl, Andrea Gröppel-Klein, Lutz Hildebrandt, Hans Mühlbacher, Henrik Sattler, Udo Wagner, Joachim Zentes - Marketing ZFP

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Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 28 (2006) Heft JRM 2 ISSN Online: 0344-1369

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Enar Ruiz Conde, Peter S. H. Leeflang Diffusion of Franchising as an Innovation of Managerial Organization S. 65-75

„… Managerial Organization66 MARKETING · JRM · 2/20060200400600800100012001 3 5 7 9 11 13 15 17 19 21 …” „… 23 25Times e rie 2 s e rie 6 s e rie 70,001,002,003,004,005,006,007,008,001 3 5 7 9 11 13 15 17 19 …” „… ) (E3 = 0.35) E3 = 0 E3 = 0.075 E3 = 0.350501001502002503001 3 5 7 9 11 13 15 17 19 21 23 25Timeserie1 …”

Harald Hruschka Statistical and Managerial Relevance of Aggregation Level and Heterogeneity in Sales Response Models S. 94-102

„… 3 28.63 1.34 4 37.4 1.19 5 19.79 1.64 6 6.57 1.74 7 19.2 1.24 8 11.94 1.50 9 6.10 2.32 Average 19.39 …” „… 214.82 41.60 21.74 % 8 307.85 517.74 174.39 41.51 26.43 % 9 53.05 54.79 149.08 8.85 26.95 % Table 1 …” „… , pmt, pmtc ). (9)Chain-level elasticities are important as they determineoptimal pricing decisions on …”

Sandra Praxmarer Is Beauty Best Even for the Less Beautiful? S. 103-114

„… ) 3.11.9123456low highModel's BeautyAttitudes toward Product1.92.9123456low highModel's BeautyAttitudes toward …” „… )2.62.1123456low highModel's BeautyPurchase Intention3.11.9123456low highModel's BeautyPurchase Intention low …” „… high Female consumers’ own perceived beauty nocases 1 2n = 9 no test n = 55 t = 2,27p < 5% n = 41 t …”

Heribert Gierl, Julia Koncz Cognitively Uncontrolled Spillover Effects of Brand-Name Prizes in Advertisements S. 76-93

„… discountAlltoursTUI none discountAlltoursTUI none 1 2 3 4 5 6 7 8 9 10 11 12 Advertised travel company: discount …” „… TeamstarPirelli Michelinnone TeamstarPirelli Michelinnone4 3 2 1 8 7 6 5 12 11 10 9 Advertised car tire brand …” „… Fiat VW Mercedesnone5 10 6 11 8 4 2 12 7 9 1 3 Note. The number denotes the experimental group which …”

doi.org/10.15358/0344-1369-2006-JRM-2

Thomas Wunder - Essentials of Strategic Management

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Thomas Wunder

Essentials of Strategic Management

2023

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References S. 567-604

„… 567 ReferencesAaker, D. A. (2011): Strategic Market Management, 9th ed., Hoboken, NJ: John Wiley …” „… : https://www.bayer.com/en/commitments/our-values (accessed: 11/10/2022).Bazerman, M. H./Moore, D. A. (2013): Judgment in Managerial Decision Making …” „… : Journal of Cleaner Production, vol. 45, pp. 9–19.Booz Allen Hamilton (2003): Carl Bertelsmann-Preis 2003 …”

1 Strategic Management Foundations S. 19-108

„… explain how to make strategic management effective and describe its expected benefits1.1 What Is …” „… divisions.Strategic Snapshot 1.1»Few large corporations live even half as long as a person«»Few large corporations …” „… 1 Strategic Management Foundations1 Strategic Management Foundations1.1 What Is …”

Appendix: Strategy Workout and Review Questions S. 545-566

„… process considering its sustainability context. How can it be improved? 9. Analyze the principal business …” „… your business model toward sustainability.11. Is your company currently engaged in business ecosystems …” „… .« Is this a strategy? Explain your answer.9. How can a realized strategy arise? In this context …”

PART II Bringing It into Reality: From Strategy to Action and Control S. 345-544

„… , Kaplan/Norton: 2008: 3 f. and 2001: 1 f., Huber 2006: 45, Niven 2002: 9–11, Al-Laham 1997: 461). »In the …” „… 2002: 9–11).Leaders do not spend enough time on strategyLeadership barrierPeople do not understand the …” „… ; Horváth & Partner GmbH 2008: 9). Also, the half-life period of strategies has been shortened making it …”

Titelei/Inhaltsverzeichnis S. 1-18

„… http://dnb.dnb.de/.Print: ISBN 978-3-7910-5768-2 Bestell-Nr. 20635-0002ePub: ISBN 978-3-7910-5769-9 Bestell-Nr …” „… of America, I had the chance to not only consult on the topic but to practice Preface | 9 it myself …” „… 20 countries and learn Preface | 11 from strategy discussions in highly intercultural management …”

PART I Developing Strategies: Strategic Analysis, Ideation, and Choice S. 109-344

„… .« (Chandler/Werther 2014: 11) The Stakeholder Management approach, conceptually originating prior to Sharehold-er …” „… Snapshot 3.9 in chapter 3.6.1.5). Based on this understanding, analyzing a company’s interaction with …” „… (see chapter 1.1). In general, the future is hard to anticipate or even shape. Although the long-term …”

doi.org/10.34156/9783791057705

Wolfgang Weiß - WTO Law and Domestic Regulation

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Wolfgang Weiß

WTO Law and Domestic Regulation

Reihe: Beck International

Band 2021

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B. Globalisation’s Challenges to Domestic Regulatory Autonomy S. 4-8

„… inauguration – inter alia – of the ECSC and the EEC, and became globallyreinforced after 11/09.9 All of these …” „… institutions. It is closelyrelated to constitutional concepts of statehood and democracy.9 In traditional …” „… national interests to other values or to interna-tional pressure.11Hence, we face a somehow contradictory …”

A. Regulation: its Notion, Rationales, Instruments and Convergence S. 17-22

„… seq.2 Majone, Regulating Europe (1996, reprint 2005), 9.17broader approach may be integrated here …” „… , National Regulation and Trade Liberalization in Services (2003), 11, 40.8 Ogus, Regulation: Legal Form and …” „… its benefits or implies negative external effects like environment pollution.9However, as regards the …”

C. WTO Law Ambivalences with regard to Domestic Regulatory Autonomy S. 8-15

„… road from non-discrimination tomarket access in GATS’ (2007) WTRev 6, 1 at 11 et seq.2 As Weiler puts …” „… regulate.9 Similar confessions are containedin the 6th recital to the TBT preamble and the 1st recital to …” „… economic policies.11 In a globalized world of close trade-relationsbetween nations, what were formerly seen …”

B. A Very Brief Account of Core Achievements of EU Law S. 51-61

„… : rethinking sovereignty in Europe’ (2008) JIEL 11, 5at 9 portrays this line of jurisprudence as “perhaps the …” „… cooperation in certain sensitive home affairs and in commonforeign and security policy in form of the EU.9To …” „… Principle, Expansion of Justifications)11A pivotal example of the direct impact on national regulation of …”

D. Market Access Rules S. 206-229

„… : the road from non-discrimination to market access inGATS’ (2007) WTRev, 1 at 2, 9–11.Chapter 3 …” „… Article XI GATT.9 Compared to this, the regulatory disciplines of Article III:4 GATTare much less …” „… competitive opportunities of imported products”.11 Hence, pro-tecting competitive opportunities aims at …”

G. Harmonization from within: WTO “secondary law” and soft law S. 353-371

„… . Despite, they were deemed by a panel not to be legally binding.9 Never-theless the Disciplines were …” „… 12 SPS, para 20.9 Panel, WT/DS392/R, para 7.136 – US – Poultry from China. Another panel, WT/DS231 …” „… /R,para 7.679, fn. 1197 – India – Importation of Certain Agricultural Products.11 See panel, WT/DS406/R …”

C. The Notion of Non-Discrimination S. 109-206

„… Suchinterpretation is proposed when WTO national treatment is interpreted to ban allunnecessary domestic regulations9 …” „… shaping the WTO of the future.9 Verhoosel, National Treatment and WTO Dispute Settlement (2002), 76, 78 …” „… facially11 non-discriminatory provisions12) suffice for a determi-nation of a prohibited discrimination on …”

B. Interpretation and Application of WTO core rules and the “Finality” of the WTO S. 81-109

„… by judicial mediation”.Chapter 3. Conceiving Core Principles of WTO Law821. The liberal model9The …” „… supply‘public goods’ considered more important than trade liberalisation.9 As constitutionalvalue is attributed …” „… consumersand respective rights to health, clean environment or safe working conditions.11Consumer rights like …”

B. The Need for and the Basic Structures of International Rationality Requirements and Regulatory Concepts S. 289-296

„… with Article 5 SPS Agreement, also with regard to theexistence of the risk to be addressed.9 …” „… Certain Agricultural Products.9 For the interpretation of these requirements of Article 2.2 SPS Agreement …” „… rulesand whose application is not premised on the identification of differential impact.11 Inthe SPS …”

C. Caveat on Transferring Lessons from the EU: Differences between EU and WTO S. 61-75

„… a customs union nor a free trade area.9 There is nointegrationist aim of building an Internal or …” „… of GATS.11 The progressive liberal-ization, however, depends on multilateral services negotiations …” „… objectives in Treaty onEuropean Union (TEU), art 1–3 and 21.9 von Bogdandy, ‘Law and Politics in the WTO …”

D. Non-WTO International Law in WTO Dispute Settlement S. 410-423

„… Role and Use of non-WTO International Law inWTO Judicial Practice62 Article 1.1 DSU determines the law …” „… international instruments. Likewise, Article 3.2, Article 11and Article 19.2 DSU could be seen to limit the …” „… jurisdictionalso with regard to issues raised in a WTO dispute about (in)consistency with free tradeagreements9 …”

E. Procedural Harmonisation S. 339-343

„… transparency requirementsare Article X:1–2 GATT, Article III:1–3 GATS, and Article 2.9–2.128, 5.6–5.9 …” „… ofadministrative procedures or standards for administrative procedures (like due processprovisions9) which have to …” „… /AB/R, para 290 – US– Clove Cigarettes.9 See Barak-Erez and Perez, ‘Whose Administrative Law is it …”

B. Benefits of Domestic Regulation and Regulatory Diversity S. 22-29

„… , occupation andwealth.9 Nevertheless, one must bear in mind that even national regulation servesconstitutional …” „… remedies for particularproblems.11 Additionally, compared to the social progress, the development of …” „… thearbitrage of regulatory environments. Thus, states are subject to an economically9 Cf. Petersmann …”

A. Restraining Regulatory Autonomy: Harmonisation, Standardisation, and Mutual Recognition S. 285-289

„… due to their differentsources and hence diverse legal requirements and consequences.9 The term …” „… regulatory concepts and hence will work ratherindirectly.11The above categorization and phenomenology of …” „… ) Regulation & Governance, 1 at 11,referring to an unpublished paper by Conti; Rigod, Optimal Regulation and …”

C. The Specific Threats to Domestic Regulatory Autonomy in Regulating Trade in Services S. 29-39

„… processes ofproduction.9 The wording of GATS rules demonstrates that trade in services is concernedboth with …” „… Trade (2014), 1 at 4; Low, Rethinking Services in a ChangingWorld (2016), 19.9 Djordjevic, ‘Domestic …” „… discriminatory interventions11 that provide for requirements for thesupply of services. As a consequence, most …”

F. Recognition and Equivalency Requirements S. 343-353

„… , internationalstandardization provisions and WTO disciplines on recognition of foreign standardscomplement each other9, as is …” „… is an “obligation of good behaviour”.11Similar in its lack of strict legal obligation, Article VII:1 …” „… exigencies of Article VII GATS aremet.9 Trachtman, ‘Regulatory Jurisdiction and the WTO’ (2007) JIEL, 631 at …”

D. Rationality Requirement: Risk Assessment under the SPS Agreement S. 312-339

„… and to the determination ofthe appropriate measures to achieve this level9; these issues are mentioned …” „… difficulties of adminis-trative controls.11 Article 5.2 SPS Agreement refers to other factors besides …” „… Gruszczynski, Regulating Health and Environmental Risks under WTO Law (2010), 149.9 See the definition of risk …”

A. The Mission of this Book: Identifying the Determinants of the WTO’s Impact on Domestic Regulatory Autonomy S. 1-4

„… inauguration – inter alia – of the ECSC and the EEC, and became globallyreinforced after 11/09.9 All of these …” „… ), Trade andHuman Health and Safety (2006), 9.4 All of these rules have been identified to be a risk to …”

C. Burden of Proof S. 395-410

„… WTO judiciary, as was illustrated in EC- Hormones.9 This rathersimple interconnection is confirmed by …” „… (2003), 169 et seq.9 Foster, Science and the Precautionary Principle in International Courts and …” „… reluctance of WTO members in adopting domestic SPS measures.11 In this way,procedural issues in WTO dispute …”

Bibliography S. 423-442

„… Flexibility?’ (2006) Journal ofInternational Economic Law 9, 865.Adlung, Rudolph and Roy, Martin, ‘Turning …” „… ), Science and Technology in International Economic Law (Routledge, London, New York,2014), 11 …” „… Europe’ (2008)JIEL 11, 5–41.Jara, Alejandro and del Carmen Domínguez, Marta, ‘Liberalization of Trade in …”

B. The Standard of Review in WTO Law S. 379-395

„… standard of review for the allocation of jurisdictional powersbetween WTO members and the WTO.11 …” „… vanDamme (eds) The Oxford Handbook of International Trade Law (2009), 378 at 380.9 See Stone Sweet, ‘On the …” „… Courts and Tribunals (2014), 91 at 92 et seq.11 See Appellate Body, WT/DS26, 48/AB/R, para 115 – EC …”

C. Harmonisation from the outside: International Standards under the TBT and the SPS Agreement S. 296-312

„… TradeGovernance and Social Regulation (2006), 199 at 210.9 The definition of international standards in Annex A to …” „… .”11 The Appellate Body also reminded of Article 12.2which provides for the SPS Committee to “encourage …” „… Bossche and Zdouc, The Law and Policy of the World Trade Organization (4thEdition, 2017), 953.11 See …”

D. Interpreting WTO Core Disciplines means Allocating Regulatory Jurisdiction among Trading Nations S. 39-46

„… DomesticRegulation of Goods’ in: Berman and Mavroidis (eds), Trade and Human Health and Safety (2006), 9 at55 et seq …” „… character, inconsistent withArticle XX (g) GATT9, and later in EC Seal Products with regard to the public …” „… the societal9 See again WT/DS58/AB/R, para. 121 – US – Import Prohibition of Certain Shrimp and …”

E. Conceptualising Exceptions Provisions S. 229-281

„… a stronger legal status of the values enshrined in the exception provisions derivedtherefrom.11 This …” „… either8 See the Appellate Body, WT/DS8/AB/R, WT/DS10/AB/R, WT/DS11/AB/R, para 75 – Japan – Taxeson …” „… 1974.9 W. Weiß, ‘Security and Predictability under WTO law’ (2003) WTRev, 183 at 188–189.10 Zleptnig …”

doi.org/10.17104/9783406779343

Maria Cristina Caldarola, Joachim Schrey - Big Data and Law

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Maria Cristina Caldarola, Joachim Schrey

Big Data and Law

Reihe: Beck International

Band 2021

Treffer in den folgenden Teilen:

A. Introductory remarks S. 1-14

„… aircraft and vehicles. 2 Definition from Gablers Wirtschaftslexikon as of 11/2017. 3 …” „… defines the concept of a main establishment. 9 The wording of Art. 3 (1) GDPR and recital 22 are …” „… establishment will continue to be a source of debate.9 3. Companies not established in the EU (Art. 3 (2) GDPR …”

Titelei/Inhaltsverzeichnis

„… Cristina Caldarola Joachim Schrey 2020 Published by Verlag C.H.Beck oHG, Wilhelmstraße 9, 80801 München …” „… , Oxford, OX2 9PH, United Kingdom, online at: www.hartpub.co.uk and Nomos Verlagsgesellschaft mbH & Co. KG …” „… oHG Wilhelmstr. 9, 80801 München Printed in Germany by Friedrich Pustet GmbH & Co. KG Gutenbergstraße …”

C. The controller S. 37-48

„… satisfies the requirements of Art. 28 (9) GDPR because in terms of the form requirement, the legislator …” „… ; just as: Bertermann, in: Ehmann/Selmayr, GDPR, 2nd ed. 2018, Art. 28 mn. 9. C. The controller 40 134It …” „… also follows from Art. 4 (11) GDPR that a consent as the legal ground justifying the initial collection …”

N. Legal consequences of non-compliance with the legal requirements set out in this guide S. 159-168

„… Art. 8, 11, 25–39, 42 and 43 GDPR: – a violation of the conditions for the consent of a minor under 16 …” „… years of age in accordance with Art. 8 GDPR, – [Art. 11 GDPR here probably not relevant], – the …” „… for an effective consent (cf. mn. 197 et seq.), as well as – the conditions defined in Art. 9 GDPR …”

E. Lawful ground for data processing (collection, acquisition, transmission, evaluation and commercialization) S. 53-70

„… understand that he agrees with the processing of the personal data relating to him (cf. Art. 4 (11) GDPR …” „… . 4 (11) GDPR, consent is only effective if it is based on the free decision of the data subject, the …” „… of content result from Art. 4 (11) and Art. 7 GDPR. Figure 29: Consent in a sample processing chain b …”

J. Relevant rights of data subjects in Big Data applications according to the GDPR S. 135-146

„… application, provided that: – the processing is based on a consent pursuant to Art. 6 (1) (a) GDPR or Art. 9 …” „… measures pursuant to § 9 BDSG a.F. to ensure the security of the processing are appropriate (No. 9 …” „… organizational measures to protect personal data from unauthorized access 445 According to § 9 BDSG a.F., the …”

I. Erasure obligations S. 117-134

„… accordance with Art. 9 (2) (a) GDPR and there is no other legal ground for processing in the Big Data …” „… special categories) or Art. 9 GDPR (specific to special categories of personal data). 415In addition, a …” „… documenting their XIII. Four-eyes principle and documentation 133 erasure (Art. 11 (1) GDPR); rather, the …”

H. Development of a Big Data application S. 83-116

„… 4 D 5 A W 2 V 9 B 3 C & F M ! Y53C&VO28 W=C&V028 X5C8OC8 &28O&28V& CFC5 28!83 Z38OC&IOVI83 CF3483I …” „… . also mn. 267 et seq.). 113 Schild et al, in: Praxis der Kommunalverwaltung, from: 11/2015, § 33 HDSG mn …” „… special types of personal data in the sense of Art. 9 (1) GDPR can be considered for the development of …”

doi.org/10.17104/9783406779367

Fritz Backhaus, Dan Diner, Julia Franke, Raphael Gross, Stefan Paul-Jacobs, Lili Reyels - Roads not Taken

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Fritz Backhaus (Hrsg.), Dan Diner (Hrsg.), Julia Franke (Hrsg.), Raphael Gross (Hrsg.), Stefan Paul-Jacobs (Hrsg.), Lili Reyels (Hrsg.)

Roads not Taken

2023

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1989 S. 22-41

„… polyester; 20.9 × 6.8 cm | RHG/Archiv der DDR-Opposition/MBi_11_203637This work by the artist Einar Schleef …” „… , Minister of National Education, at the opening of the 9th Pedago-gical Congress in Berlin in mid-June 1989 …” „… with the Chinese democracy movement, with whom they iden-ti¦ed. “China is not far!”9 warned a lea§et …”

1929 S. 180-201

„… 1929Heinrich Brüning, German chancellor, on 11 May 1932 in the Reichstag“Just one hundred metres …” „… from the nish line . . .”1929183On 11 May 1932, Chancellor Heinrich Brüning assured the Reichstag that …” „… line: “When the patient strug-gles for breath, the masses outside go hungry.”9 The “patient” he is …”

Appendix S. 271-286

„… ³el. Schriftsteller erzählen vom 9. November 1989, edited by Renatus Deckert. Frankfurt am Main 2009 …” „… Irri-tationen – Anmerkungen zu Philipp Scheidemanns Rede vom 9. November 1918 und deren Rezep-tion.” In …” „… Schönhoven, Munich 1993, pp. 11–33.Landauer 1930Carl Landauer. “Arbeits-beschaung.” In Der deutsche Volkswirt …”

1914 S. 220-235

„… ; 9 × 13.9 cm | Deutsches Historisches Museum, BerlinTheodor Zasche | “Balance of Power in Europe, 1914” 1914 …” „… | Print on paper; 9 × 13.9 cm | Deutsches Historisches Museum, Berlin225arose that Bismarck had wanted to …” „… group in the Reichstag.”9 But he was wrong. Later that afternoon, the Social Democratic depu-ties, under …”

1944 S. 130-149

„… Poland.9Considering the course of events on the battle¦eld – especial-ly the Red Army’s oensives in …” „… , and systematic deportations began on May 15.11 By early July 1944, approximately 437,000 people had …” „… participation in the mass murder. Nevertheless, deportation trains again left the country for Auschwitz on 9 and …”

1848/49 S. 250-270

„… Jahr 1848. Neuruppiner Bilderbogen no. 2034 | Neuruppin, 1848 | Print on paper; 34.5 × 41.9 cm (sheet …” „… the hopes of the people to fruition.”9The parliamentarians and other witnesses to the exchange – in …” „… : soldiers are the only cure for democrats.”11The Frankfurt Deputation did not succeed in its mission – that …”

1961 S. 62-81

„… Ahr Valley.At 9:15, Chancellery sta enters the bunker; at 10:00, sta of the President’s Oce join them …” „… Committee only learn of the ¦ghting from the morning newspapers.18 October, 11:05. “Ocial” information …” „… Germany.19 October, 9:30. The speech by the German president is made available to press agencies and to …”

1933 S. 164-179

„… formed by 11 o’clock, the Reichswehr will march. There is a threat of a military dictatorship under …” „… Reichswehr will march. There is the threat of a military dictatorship under Schleicher and Hammerstein.”9 …” „… -h.htm.9 Duesterberg 1949, p. 39.173The transfer of power to Hitler on 30 Janu-ary 1933 was not the …”

doi.org/10.17104/9783406808951

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