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Gunther Olesch - Unternehmenserfolg durch Unternehmenskultur

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Gunther Olesch

Unternehmenserfolg durch Unternehmenskultur

2022

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9 Laufbahnen S. 97-106

„… 979 Laufbahnen9.1 Entwicklung von High PotentialsSetzt man die falsche Person, gleich ob Führungs …” „… konnten wir bei Phoenix Contact ganz gezielt High Potentials ausfindig machen und entwickeln. Die …” „… . 2017.9 Laufbahnen9 Laufbahnen9.1 Entwicklung von High Potentials9 Laufbahnen98 …”

13 Messbarkeit von Unternehmenskultur S. 151-162

„… High Potentials sehr attraktiv. Zudem liegt die Zentrale von Microsoft in München, einer Stadt, die für …” „… « mit nur 16.000 Einwohnern. Das ist für High Potentials nicht gerade der Traumwohnort. Daher sah ich es …” „… Nachteile zu egalisieren. Denn die jungen ambitionierten Kräfte und High Potentials sind Mitarbeitende, die …”

11 Gesundheitsmanagement S. 125-142

„… High Potentials und Generation Y, Z, sowie Digital Na-tives Freiraum und Eigenverantwortung bei der …” „… konnten. Dabei arbeiteten High Potentials primär auf eigenen Wunsch mit einer 40-Stunden-Woche als …” „… Leistungsfähigkeit der Mitarbeitenden fördern und sich mit ihren privaten Interessen vereinbaren lassen.High …”

Titelei/Inhaltsverzeichnis S. 1-8

„… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 979.1 Entwicklung von High Potentials …”

doi.org/10.34157/9783648160596

Heribert Gierl, Andrea Gröppel-Klein, Lutz Hildebrandt, Hans Mühlbacher, Henrik Sattler, Udo Wagner, Joachim Zentes - Marketing ZFP

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 36 (2014) Issue 2 ISSN Online: 0344-1369

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Thomas Foscht, Marion Brandstaetter Success Factors of Private Label Extensions S. 82-95

„… originalproduct category, the higher the intention to buy theprivate label extension.With regard to the potential …” „… potential successdrivers have been investigated so far. Therefore, also the knowledge on the relative impact …” „… ) impact of twelve potential successdrivers that proved to be important in previousresearch conducted with …”

Jan Hendrik Fisch, Jan-Michael Ross Timing Decisions in New Product Development for International Markets: A Review and Directions for Empirical Research S. 151-162

„… preannouncement is used as acompetitive tool, if the potential for product cannibalisation is high, and if the …” „… institutional theory, Hoffmann/Trautmann/Hamprecht (2009) find that companies facing high regulatory uncertainty …” „… signals thescope of potential growth opportunities. Others use mimetic behaviour to explain investment …”

Waldemar Toporowski, Rainer Lademann The Importance of Assortment, Pricing, and Retail Site Location for Competition in Food Retailing - Results from Marketing Research S. 131-140

„… (Lademann 2012, p. 6–8). Fast-Moving Consumer Goods (FMCG) have a high inventory turnoverwith a weighted …” „… critically. For increasing returns from PLB portfolio introduction, higher margins of PLBs must compensate …” „… Effects ContextAilawadi/Harlam(2004)store brand share high store-brand share leads to higher percentage …”

Andrea Groeppel-Klein, Friederike Kamm Space Utilisation and Retail Store Image: How the Arrangement of Organic Foods Impacts on the Overall Image of Retail Stores S. 69-81

„… ;Zentes/Swoboda/Foscht 2012).Given the potential to increase sales of organic foods,many retailers are now advertising …” „… environmental awareness, but we expect to find no differences for consumers with a moderateor high level of …” „… those with amoderate and high level of environmental awareness.Groeppel-Klein/Kamm, Space Utilisation …”

Dirk Morschett, Matthias Schu Establishment of Online Shops by SME Retailers and Wholesalers - A Rational Decision or Institutional Pressure? S. 107-118

„… launching and operating an online shop of their members? 1.000 *** LRES 1 Our company has a high IT …” „… high significancelevel (t > 2.58). The exception is the path from PEOU toINT, which has an …” „… potential alternative explanation of the effect ofcompany size, a direct influence of the company size onthe …”

Bernhard Swoboda, Karin Pennemann Do International Retailers benefit from being Global in Emerging Countries? A Multilevel Study in China S. 141-150

„… ’ needs and score higher in awareness and trust inemerging countries (e.g., Schuiling/Kapferer 2004 …” „… (2012) show that retailerswith a high PBG are more likely to be chosen based onfunctional values. For …” „… information for the evaluation of RBE.Thus, a high degree of accessibility, e.g., for affective information …”

Hanna Schramm-Klein, Gerhard Wagner Broadening the Perspective on E-Commerce: A Comparative Analysis of Mobile Shopping and Traditional Online Shopping S. 119-130

„… . DVD moviesand lever arch files are both standardised and familiarproducts that have a high potential …” „… . usefulness). These thoughts lead to the followingassumptions:H3: Consumers with a higher level of perceived …” „… enjoyment will express a higher intention to re-use the echannel.In consumer satisfaction literature, a high …”

doi.org/10.15358/0344-1369_2014_2

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

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4.3 Distribution Decisions S. 248-286

„… foreign markets also represents a higher potential risk. At the same time, heavy resource commitment …” „… costs and profit potentials.Certainly, in the process of applying its best judgement, management needs …” „… these functions, its cost and investment go up and therefore prices have to be higher essentially …”

3.1 Strategic Marketing Planning S. 123-149

„… development is to promote high performers quickly. Such a company has conflicting objectives, even if they are …” „… curve. The planning gaps identified will depend on which performances are of interest. At the highest …” „… scale), high switching costs (the costs of changing from an existing supplier to a new supplier, for …”

4.1 Product and Service Decisions S. 185-226

„… market, attracted by fast sales growth and high profit potential. The end of this stage is often …” „… productLowHighSupportservicesProductattributesCore productbenefitsDeliveryInstallationGuaranteesAfter-sales service? repair …” „… the core product, the expected product, the augmented product and the potential product. Figure 4.2 …”

5.4 Developing and Managing Customer Relationships S. 420-445

„… core product or service. It has the potential to meet higher-order needs of customers and to create …” „… potential)Price squeeze(medium potential)Global fit(High potential)low highSource: Adapted from Hollensen, 2006 …” „… highest possible level of customer satisfaction is the ultimate goal of marketing. When customers are …”

4.4 Communication Decisions S. 286-344

„… as a result. In the Internet the potential customer has a high involvement approach to advertising. A …” „… down transaction times, especially since many potential customers do not have high bandwidth. Even if …” „… in the UK, mobile marketing has high potential as a youth targeting tool (Middleton, 2002 …”

2.6 SWOT Analysis S. 96-110

„… , 1999). A marketing opportunity is an area of customer need and interest in which there is a high …” „… the light of a company’s fastidious skills relative to its actual or potential competitors. When …” „… analyzing actual or potential competitors, not only should their numbers be taken into reflection but also …”

1.3 Relationship Economics S. 22-28

„… further suggests, that not all customers or potential customers should be treated in the same way. RM, in …” „… association (Gordon, 1988). This is due the fact that a higher customer value will raise customer satisfaction …” „… ; thereby customer loyalty will be instilling, which, in turn, creates higher profit due to increased volume …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 401-420

„… potential to deceive when the package is unclear. Another area where packaging may be unreliable is through …” „… losses with the overriding goal that high profits will be generated through higher prices once the …” „… artificially high prices for a short time so that much lower ‘sale’ prices can be claimed later. The intent is …”

2.1 Assessing the Internal Marketing Situation S. 57-75

„… evaluation of high- versus low-involvement • situationsdescribe the nature of choice criteria and their …” „… careful analysis of benefits sought by present and potential consumers and analysis of existing and …” „… conditions of high market turbulence, technological stability, strong competition, and weak economic …”

3.2 Market Segmentation, Targeting and Positioning S. 149-180

„… ’ may be cloudy. Pessimistic projections can cause companies to ignore high-potential products, and …” „… requires that segment targets can be identified by measurable characteristics to enable their potential …” „… to evaluate segment attractiveness and the current or potential strengths the company has in serving …”

4.2 Pricing Decisions S. 226-248

„… high at the outset in order to protect other product line items (for example, potential substitutes …” „… luxury-performance cars in the higher-income segment, this required charging a premium price. In contrast, when it …” „… . For example, a decision to position the product on high-performance quality will suggest that the …”

5.1 Organizing and Implementing the Marketing Plan S. 358-388

„… high in poor countries and not high enough in rich ones. Enterprises could charge what customers in …” „… might price the company out of the market in some countries where costs are high.In addition, the …” „… mar-ups are quite high, but the actual price is lowered through bargaining. Supermarkets could offer lower …”

2.2 Assessing the External Marketing Situation S. 75-88

„… company effort. A time-based competitor develops the high degree of internal responsiveness and …” „… delayed in times of relatively high interest rates and that can then have an obvious knock-on effect on …” „… significant marketing opportunities because of their high level of per capita income. In 2025, half the …”

5.2 Budgeting and Control S. 388-401

„… , 2006).High productivity is commonly assumed to be a primary goal in so much as a productive operation …” „… , which can have an additional negative effect on revenues.Thus, cost reductions may lead to a higher drop …” „… planning efforts• it overcomes potential bottlenecks before they occur• it coordinates the activities of …”

1.2 Definition of Relationship Marketing S. 21-22

„… re-emergence of RM has the potential for a new ‘General Theory of Marketing’ (Sheth, Gardener and Garrett, 1988 …” „… types the RM concept further suggests, that not all customers or potential customers should be treated …” „… over the lifetime of the association (Gordon, 1988). This is due the fact that a higher customer value …”

1.6 Fundamentals of Marketing Planning S. 36-48

„… promoting relational strategies Drivers against using relational strategiesHigh acquisition costs relative …” „… to retention costsAcquisition/retention cost differential minimalHigh exit barriers Low exit barriers …” „… Buoyant/expanding market Saturated market High risk/high salience products or services Low risk/low salience …”

Index S. 461-464

„… High-involvement products 76Horizontal diversification 119Hybrid customers 413IImage repositioning 161 …” „… orientation view 47Market penetration 116Market potential 119Market segmentation 87, 135Market share …” „… Positioning strategy 158Potential offer 58Power distance 66Pressure groups 74Price differentiation 60 …”

Case 4: Heinrich Deichmann GmbH S. 344-358

„… potential for approximately 300 stores. Included in the plan are also cities with a catchment area of 30,000 …” „… have taken advantage of the high-growth markets in Asia. At the same time, they have launched and …” „… pushed new high-end products in the more developed markets.The celebrity marketing used by these …”

Case 1: Nordex AG S. 48-57

„… manpower, and employment generation potential.Even a single Nordex multi-megawatt turbine can supply enough …” „… set high technological standards since its foundation in Give (Denmark) in 1985. In 2000 the company …” „… into the high-voltage grid. As a service provider, Nordex offers extensive after-sales service for a …”

1.1 The Evolution of Relationship Marketing S. 15-21

„… potential for emotional bonding that transcends economic exchange. They can understand and appreciate each …” „… company’s resources for the customer’s benefit. Key account programs reflect higher commitment of selling …” „… the return of relationship orientation. This re-emergence of RM has the potential for a new ‘General …”

doi.org/10.15358/9783800648702

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Peter Mudra

Personalentwicklung

2004

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4 Mitarbeiterforderung S. 316-353

„… durch Fördermaßnahmen 335 Abb. 58: Entwicklungsplanung D. High Potentials Was geschieht mit den …” „… High-Potentials als Nachwuchskräfte ein, die u.a. folgende Merkmale erfüllen: - Sie sind in einem Übergangsstadium …” „… Prozent der Hochschulabsolventen als High Potentials. 336 4 Mitarbeiterförderung verstanden, die zukünftig …”

1 Personalentwicklung – ein Begriff „macht Karriere“ S. 18-25

„… . 5). „Unter dem Begriff ’Human Resource’4 kann das gesamte geistige und körperliche Potential der …” „… benutzte Potential“(Laukamm 1980, S. 39). Die zunehmende Komplexität von Personalentscheidungen und vor …” „… Unternehmen zu erreichen (high commitment) und es in die Lage zu versetzen, seine Fachkenntnisse und sein …”

Literaturverzeichnis S. 500-533

„… erfolgreichen High-Potential-Personalmarketing. In: Thiele, A.; Eggers, B. (Hrsg.): Innovatives …” „… Personalmarketing für High-Potentials. Göttingen 1999, S. 39–45 Eichenberger, P. C.: Millionen für Bildung, Pfennige …” „… .: Personalmarketing für High Potentials: Über den Umgang mit Goldfischen und Weihnachtskarpfen. In: Thiele, A.; Eggers …”

Sachverzeichnis S. 534-538

„… Harward-Ansatz 7 Help-Lines 222 Herzberg’sches Modell 183 High Potentials 335 Hochschulen 51 Humanisierung der …”

3 Grundlagen der Personalentwicklung S. 114-315

„… und/oder einem hohen fachlichen Potential zu erkennen, zu beschaffen (von innen oder außen), zu fördern …”

2 Berufspädagogik als bedeutende Einflussgröße für die Personalentwicklung S. 26-113

„… durch Übung automatisierte Bestandteile dieses Potentials und Kenntnisse das erworbene Wissen sind.16 …”

doi.org/10.15358/9783800650668

Norbert Berthold, Michael Lingenfelder - WiSt - Wirtschaftswissenschaftliches Studium

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WiSt - Wirtschaftswissenschaftliches Studium

Browse Volumes: WiSt - Wirtschaftswissenschaftliches Studium

WIST Volume 31 (2002) Issue 6 ISSN Online: 0340-1650

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Corinna Schmidtke, Uschi Backes-Gellner Personalmarketing S. 321-327

„… Berufsforschung (BeitrAB),voraussichtlich 2002.Scholz, C., Personalmarketing für High-Potentials: Über den Umgang …” „… für High-Potentials, Göttingen 1999, S. 27-38.Seiwert, L., Vom operativen zum strategischen …” „… Personalmarketing fürHigh-Potentials, Göttingen 1999.Weibler, J., Personalmarketing, in: Das Wirtschaftsstudium, 25 …”

doi.org/10.15358/0340-1650-2002-6

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