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Marcus Oehlrich - Betriebswirtschaftslehre

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Marcus Oehlrich

Betriebswirtschaftslehre

2019

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1. Businessplan und Business Planning S. 1-21

„… . Wissenschaftliche Beiträge zu einzelnen Themen: Zum Business Planning-Begriff vgl. Oehlrich (2009a) zur …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Kapitelübersicht Businessplan und Business Planning 1.1 …” „… Business Planning4 mieren. Dieser Kernbegriff der modernen Betriebswirtschaftslehre, der im Rahmen des …”

Titelei/Inhaltsverzeichnis

„… liegen im Bereich Business Planning/Financial Modeling sowie im Bereich der interdisziplinären …” „… . Businessplan und Business Planning 2. Geschäftsmodell, Zielsystem und Strategie 3. Analyse von Markt, Kunden …” „… einem Modul mit dem Namen „Business Planning“ anzubieten. Gleichzeitig sollte ein praxisorientierter …”

Literaturverzeichnis S. 559-580

„… and the Business Portfolio, in: Long Range Planning, Vol. 10, S. 9–15. Heinen, Edmund; Dill, Peter …” „… ., Nr. 2, S. 155–159. Oehlrich, Marcus (2009a): Business Planning, in: Controlling – Zeitschrift für …” „… , in: Harvard Business Review, Vol. 52 (5), S. 109–119. Abrahams, Jeffrey (2007): 101 Mission …”

Sachverzeichnis S. 583-593

„… – Siehe Business Planning 8 Businessplan – Aufgaben 12 – Definition 8 – Ersteller 10 – Gliederung 10 …” „… Business Planning 8 – -Begriff 21 Business Process Reengineering 231 Busse von Colbe, Walther 414 Buy Back …” „… Geschäftsplanung Siehe Business Planning 8 Geschäftsrisiko 522 Geschmacksmuster 65 Gesellschaft – bürgerlichen …”

doi.org/10.15358/9783800657155

Marcus Oehlrich - Klausuren- und Übungsbuch zur Betriebswirtschaftslehre

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Marcus Oehlrich

Klausuren- und Übungsbuch zur Betriebswirtschaftslehre

2020

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1. Businessplan und Business Planning S. 1-14

„… 1.1 Einleitung 1 1. Businessplan und Business Planning 1.1 Einleitung Aufgabe 1.1: Shareholder …” „… aus? 1 Businessplan und Business Planning2 1.2 Begriff und Aufbau des Businessplans Aufgabe 1.5 …” „… Start-up-Unternehmens (alle Angaben in Mio. US-Dollar). 1 Businessplan und Business Planning4 Round Investor Pre-Money …”

Titelei/Inhaltsverzeichnis

„… konnte, dass damit der Stoff der Allgemeinen BWL abgedeckt wird: Business Planning (Einführung in die BWL …” „… .............................................................................................................XXIII 1. Businessplan und Business Planning …” „… Value Art. Artikel Aufl. Auflage AV Anlagevermögen B2B Business-to-Business B2C Business-to-Customer BA …”

Sachverzeichnis S. 247-252

„… Buchführungspflicht 83, 123 Business Angel 2, 3, 8, 9, 10, 191, 192 Business Planning 1, 2, 235 Businessplan 1, 2, 7 …”

8. Fallstudie S. 235-246

„… Vision“ und war eine Klausur im Fach Business Planning (120 Min.) im Jahr 2004. Jedoch sind alle Daten …” „… als Video-Handy dienen kann. Für den Business-Einsatz wird für den Communicator auch ein sogenanntes …”

doi.org/10.15358/9783800661930

Professor Carsten Berkau - Management Accounting

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Professor Carsten Berkau

Management Accounting

2020

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6. Cost Planning / Business Plan S. 82-112

„… chapter (6) Cost Planning / Business Plan. The case study in chapter 6 KIRSTENBOSCH (Pty) Ltd. is about …” „… . In this chapter, you learn performance and cost planning for business. After studying this chapter …” „… . A budget is an approved plan. The core element of a business plan is cost and profit planning. It …”

5. Characteristics of Management Accounting and Major Differences to Financial Accounting S. 72-81

„… budget or a business plan as forecast but as planning of future economic activities. The amount of what …” „… planning/budgeting. - Management Accounting is not required by law. - Management Accounting is based on costs …” „… . Management Accounting Includes Planning/Budgeting Financial Accounting is about reporting to owners and the …”

2. Introduction to Management Accounting S. 11-15

„… Accounting, such as Cost Planning, Product Calculation (Job Order Costing), Business Plan Preparation and …” „… . Section (2): Accounting for General Management ( 6) Cost Planning / Business Plan. ( 7) Cost Concepts …” „… activities, like in budgeting, and monitors and adjusts actual data in order to keep the business on track …”

Titelei/Inhaltsverzeichnis S. 1-3

„… aspects of business planning, cost-volume-profi t analysis, degree of operating leverage, mergers and …” „… Management Accounting Management Accounting is written for students in international Business Management …” „… . Characteristics of Management Accounting and Major Differences to Financial Accounting 5-72 6. Cost Planning …”

3. Case Study PENOR PLC - Financial Accounting S. 16-40

„… in real businesses financial statements are available and Managerial Accounting is derived from …” „… information can be used for controlling the business. You also gain an awareness of the differences between …” „… document that shows the part-structure of a product. Enterprise Resource Planning System, ERP system: An …”

24. Literature S. 368-0

„… views: (1) a General Management view, with aspects of business planning, cost-volume-profi t analysis …” „… . Sangster, A. [2018]: Wood’s Business Accounting 1. 14th edition, Harlow et al. Sangster, A. [2018 …” „… ]: Wood’s Business Accounting 2. 14th edition. Harlow et al. Scheer, A.-W. [2002]: ARIS – Vom …”

4. Case Study PENOR PLC – Managerial Accounting S. 41-71

„… the cost of sales format. The business plan is prepared as a result of cost planning. The business …” „… for controlling of the business. We also demonstrate that a company cannot be controlled by its …” „… and cost of goods sold and prepare a business plan for PENOR PLC. Learning Objectives: In this …”

22. Abbreviations S. 357-362

„… Balance BCE Business Car Expenses BE Break-even Bhd. Berhad BoE Books of original Entry BOM Bill …” „… Aansprakelijkheid C Costs (total) C Credit CaE Catering Costs, Business Entertainment Costs CapRes Capital …” „… Resource Planning Eur Europe EUR Euro EVATM Economic Value Added FA Financial Accounting F-BE …”

15. Cost Monitoring S. 265-273

„… be recorded and compared to budget. You might ask yourself, why not planning costs rather …” „… work as safety cushion and protects managers against cost variances. The answer lies in the business …” „… problem is serious in business and is subject to principle-agent theory. Figure 15.4: CROXTON Ltd.’s …”

13. Structure of Cost Accounting Systems S. 230-251

„… company. You also gain knowledge of how business processes in Accounting and understand the features of …” „… sections thereof – whatever is useful for managers to control the business better. In contrast to …” „… Management Accounting, budgeting starts with performance planning. Starting budgeting procedures from the …”

7. Cost Concepts, Cost Behaviour and Cost Separation S. 113-133

„… Accounting is important for cost planning based on the future operations of a business. The techniques …” „… between fixed and variable costs. Variable costs depend on the output of the business whereas fixed …” „… represent a consumption of resources and are linked to business operations. E.g., materials only count as a …”

16. Cost Allocations S. 274-296

„… ) Cost Allocations. We study the transportation business CLYDBANK Ltd. for cost allocations among its …” „… (Performance Planning) (1) Determine the output of the cost centres, such as goods/services for reverse …”

doi.org/10.24053/9783739880280

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

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3.1 Strategic Marketing Planning S. 123-149

„… 1243.1.7 The BCG Portfolio Matrix ModelA major activity in strategic planning is business portfolio …” „… ‘deliberate’ and ‘emergent’ strategies.3.1 Strategic Marketing PlanningStrategic planning is the process of …” „… of strategic marketing planning• identify the main steps in strategic marketing planning• develop an …”

1.6 Fundamentals of Marketing Planning S. 36-48

„… among functions and business units.Marketing planning inevitably involves change. It is a process that …” „… place them there?10. How could businesses engaged in no market planning or in highly formalized market …” „… facing.1.6 Fundamentals of Marketing PlanningMarketing is the organisation function charged with defining …”

5.1 Organizing and Implementing the Marketing Plan S. 358-388

„… how it can get there. Marketing planning is able to fulfil these functions by driving the business …” „… businesses develop to record the output of the marketing planning process. This document provides details of …” „… , e-mail and phone number of the individual or business who prepared • the planthe planning period.• 2 …”

Case 5: Alfred Ritter GmbH S. 445-460

„… 5. Implementation and Controlling in the Marketing Planning Process432Case 5Alfred Ritter GmbHThe …” „… packaging, Ritter Sport has established a reputation as a trailblazer of environmentally friendly business …” „… business. On July 4, 1912, Alfred Ritter, a master candy maker, and Clara Göttle, a woman with a sweet …”

Case 4: Heinrich Deichmann GmbH S. 344-358

„… 4. Marketing Mix in the Marketing Planning Process330Case 4Heinrich Deichmann GmbHInternational …” „… market with the retail business of his family …Heinrich Deichmann-Schuhe GmbH & Co. KG (www.deichmann.de …” „… overall strategy is to expand its shoe business by answering all consumer demands offering quality shoes …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 401-420

„… Environmental Aspects of Marketing PlanningResponsible marketing-oriented companies discover what customers want …” „… ). It is an integral part of decisions regarding marketing planning.Recent criticism of the ethics of …” „… , which turns trust into commitment and enables long-term, strategic planning.Figure 5.14 shows that …”

Titelei/Inhaltsverzeichnis S. 1-14

„… ? Relationship Marketing as an integrative management process? Fundamentals of marketing planningChapter 2 …” „… effective marketing plans. The book‘s structure fits to the marketing planning process of a company …” „… , International Director, Oxford University‘s Saïd Business School) „The dynamic and global competitive landscape …”

Case 1: Nordex AG S. 48-57

„… process: a practical framework for the smaller business, Marketing Intelligence & Planning, 14/4, pp …” „… seeks new business opportunities in • the world marketWind energy, as a power generation technology …” „… to wind farm system planning to the technical implementation of the wind farm. Even after …”

2.6 SWOT Analysis S. 96-110

„… 2. Situational Analysis in the Marketing Planning Process822.5 Comparing B2B and B2C MarketsAreas …” „… of difference between the business and consumer markets can be summarized as follows (see Table 2.2 …” „… delivery. In turn, business marketers can connect with customers online to share marketing information …”

5.2 Budgeting and Control S. 388-401

„… Process3885.3 Ethical, Social and Environmental Aspects of Marketing PlanningResponsible …” „… marketing planning.Recent criticism of the ethics of marketing reflects the increased societal concern about …” „… necessary for international marketing planning, and how might it be obtained?2. What are the major …”

2.2 Assessing the External Marketing Situation S. 75-88

„… 03.08.2010 12:46:32 Uhr2. Situational Analysis in the Marketing Planning Process62been the focus of …” „… . Political and legal forces can highly influence marketing decisions by setting the rules by which business …” „… business competitiveness benefits from fierce competition. The role of competition policy, then, is to …”

Case 2: BMW Motorcycles S. 110-123

„… strategic marketing planning• develop an appropriate business mission statement• describe the criteria for …” „… 2. Situational Analysis in the Marketing Planning Process96Case 2BMW MotorcyclesThe German …” „… . Situational Analysis in the Marketing Planning Process98The alliance between Suzuki and Kawasaki has more to …”

3.2 Market Segmentation, Targeting and Positioning S. 149-180

„… attractiveness of the segments and select the most appropriate target markets. Finally, the business organisation …” „… Uhr3. Strategy Formulation in the Marketing Planning Process136Measurable• : The size, purchasing …” „… segmentationKapitel_3.indd 137 03.08.2010 12:47:58 Uhr3. Strategy Formulation in the Marketing Planning Process138 …”

Index S. 461-464

„… 147Benefits sought 147BHAG 112Bottom-up budget 383Bottom-up planning 31Brand equity 378 …” „… Business mission statement 111Business vision statement 111Buy classes 80Buyer-seller relationships …” „… variables 145Global account management (GAM) 418Goals-down-plans-up-planning 31Green marketing 396 …”

4.4 Communication Decisions S. 286-344

„… 4. Marketing Mix in the Marketing Planning Process2724.4 Communication DecisionsCommunication is …” „… processKapitel_4.indd 273 03.08.2010 13:01:53 Uhr4. Marketing Mix in the Marketing Planning Process274in …” „… • : the communication of a product or business by placing information about it in the media.Sponsorship …”

4.3 Distribution Decisions S. 248-286

„… 4. Marketing Mix in the Marketing Planning Process2344.3 Distribution DecisionsA product must be …” „… customersKapitel_4.indd 235 03.08.2010 13:01:45 Uhr4. Marketing Mix in the Marketing Planning Process236 …” „… 13:01:46 Uhr4. Marketing Mix in the Marketing Planning Process238There is, however, no ideal market entry …”

5.4 Developing and Managing Customer Relationships S. 420-445

„… and businesses define loyalty in many different ways. Often longevity of customer patronage and repeat …” „… buying are used by businesses as proxies for loyalty. Simply put, loyalty can be described as the …” „… customer is loyal. A consumer may support a business for many years without really Kapitel_5.indd 407 …”

2.1 Assessing the Internal Marketing Situation S. 57-75

„… the Marketing Planning ProcessKapitel_2.indd 43 03.08.2010 12:46:28 Uhr2. Situational Analysis in …” „… the Marketing Planning Process442.1 Assessing the Internal Marketing Situation2.1.1 Internal …” „… this context, internal marketing is perceived as a holistic and integrative approach to the business …”

2.4 Analyzing Buying Behaviour on the B2B Market S. 93-96

„… .2.4 Analyzing Buying Behaviour on the B2B MarketThe business buying process can be described as the …” „… decision process by which business buyers determine which products and services their organisations need to …” „… Analysis in the Marketing Planning Process80ferent tales in the purchase process. These can be categorized …”

About the Authors S. 460-461

„… his Ph.D. from Copenhagen Business School (CBS) in 1992. He has published articles in international …” „… has also worked as a business consultant for several multinational companies, as well as global …” „… Ph.D. and Associate Professor of Business Economics, in particular Marketing and Management, at the …”

Case 3: Royal Copenhagen A/S S. 180-185

„… 3. Strategy Formulation in the Marketing Planning Process166Case 3Royal Copenhagen A/SEstablishing …” „… Formulation in the Marketing Planning Process168same time Thailand has a tradition for old and beautiful Thai …” „… UhrReferences 169ReferencesAnsoff, H. I. (1965) Corporate Strategy: An Analytical Approach to Business Policy …”

4.2 Pricing Decisions S. 226-248

„… 4. Marketing Mix in the Marketing Planning Process2124.2 Pricing DecisionsPricing is one of the …” „… Mix in the Marketing Planning Process214more value into its consumer electronics products and charges …” „… producers in business. Thus, from the point of view of the price setter, the most important factor is costs …”

1.1 The Evolution of Relationship Marketing S. 15-21

„… process of marketing planning• describe the concept of the business mission• describe rewards and problems …” „… context within marketing management• understand why marketing planning is so important• discuss the …” „… associated with marketing planning• 1. Fundamentals of Relationship MarketingKapitel_1.indd 1 03.08.2010 …”

4.1 Product and Service Decisions S. 185-226

„… 44. Marketing Mix in the MarketingPlanning ProcessLearning ObjectivesAfter studying the section …” „… . Marketing Mix in the Marketing Planning Process1724.1 Product and Service DecisionsTo this point, we have …” „… , we will consider strategic decisions concerned with planning and implementing elements of the …”

2.5 Comparing B2B and B2C Markets S. 96

„… 2. Situational Analysis in the Marketing Planning Process822.5 Comparing B2B and B2C MarketsAreas …” „… of difference between the business and consumer markets can be summarized as follows (see Table 2.2 …” „… delivery. In turn, business marketers can connect with customers online to share marketing information …”

1.5 Relationship Marketing as an Integrative Management Approach S. 31-36

„… Fundamentals of Marketing PlanningMarketing is the organisation function charged with defining customer targets …” „… that she had to prepare for a career after the modeling. She took a university degree in Business …” „… events.Nila is developing the business concept – N’OatsAfter Nila came back to Germany she started to wonder …”

2.3 Analyzing Buying Behaviour on the B2C Market S. 88-93

„… 2. Situational Analysis in the Marketing Planning Process74Alliances can come in all shapes and …” „… Marketing Planning Process76The third component refers to the consumer’s response in terms of changes in …” „… 12:46:35 Uhr2. Situational Analysis in the Marketing Planning Process78In low-involvement situations it is …”

1.2 Definition of Relationship Marketing S. 21-22

„… relationship with their stakeholders. Some of these activities relate to joint planning, co-production …” „… often made the mistake of seeing marketing as a functional discipline rather than an integrated business …”

doi.org/10.15358/9783800648702

Norbert Berthold, Michael Lingenfelder - WiSt - Wirtschaftswissenschaftliches Studium

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WiSt - Wirtschaftswissenschaftliches Studium

Browse Volumes: WiSt - Wirtschaftswissenschaftliches Studium

WIST Volume 40 (2011) Issue 10 ISSN Online: 0340-1650

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Dodo zu Knyphausen-Aufseß, Lea Stadtler Welchen Nutzen bieten Businessplan-Wettbewerbe für Gründungsvorhaben? S. 500-506

„… . 1: Studien zum Business PlanningWissenschaftliche Beiträge502 WiSt Heft 10 · Oktober 2011Autor(en …” „… contextual factorsimpacting the business planning-performance relationship insmall firms, in: Journal of …” „… : Businessplan-Wettbewerbe, Business Planning, Start-ups, Unternehmensgründung, Gründungserfolg1. Konzeption und Ziele von …”

Robert Klein, Michael Neugebauer, Armin Scholl Software zur Entscheidungsanalyse - Eine Marktübersicht S. 513-519

„… dem Oberbegriff Data Support Systeme und schließen z. B. Management Information Systeme oder Business …” „… Enterprise Resource Planning oder Supply ChainManagement Systeme, die neben Komponenten zur Datenverwaltung …” „… Beratungsunternehmen IBMbeispielsweise erkannte diesen Trend und schuf die neueUnternehmenssparte Business Analytics …”

doi.org/10.15358/0340-1650-2011-10

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