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William Bridges, Susan Bridges - Managing Transitions

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William Bridges, Susan Bridges

Managing Transitions

2018

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Titelei/Inhaltsverzeichnis

„… Managing Transitions Vahlen William Bridges Susan Bridges Erfolgreich durch Übergänge und …” „… Veränderungsprozesse führen 4. Auflage Zum Inhalt: „Als Managing Transitions vor 25 Jahren zum ersten Mal erschien …” „… aktivieren. Managing Transitions Erfolgreich durch Übergänge und Veränderungen führen von William Bridges …”

Teil 4. Schlussbemerkung S. 139-185

„… dem sie dachte, dass es mir bei diesem neuen Job helfen könnte. Dieses Buch war Managing Transitions …” „… . (Ich hatte schon jedem Vorstandsmitglied ein Exemplar seines Buches Managing Transitions: Making the …”

doi.org/10.15358/9783800656561

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Jurgen Appelo

Managing for Happiness

2018

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Titelei/Inhaltsverzeichnis

„… Managing for Happiness Übungen, Werkzeuge und Praktiken, um jedes Team zu motivieren Jurgen Appelo …” „… und Zufriedenheit für alle? „Managing for Happiness“ bietet konkrete Spiele, Praktiken und Werkzeuge …” „… denn ganz genau bedeutet und was Sie persönlich tun sollen bzw. können. „Managing for Happiness“ macht …”

Anmerkungen S. 264-273

„… Thinker (blog), January 28, 2009, http://bit.ly/h49DCA. 6. Mike Rother, Toyota Kata: Managing People for …” „… NgRs. 12. Donald G. Reinertsen, Managing the Design Factory: A Product Developer’s Toolkit (New York …” „… Managing Knowledge (Boston: Harvard Business School Press, 2002), loc:144. 5. Gary Hamel, “Moon Shots for …”

Index S. 274-292

„… . Development managers and team leaders must also learn a different approach to leading and managing …” „… „Managing for Happiness“ drei Jahre lang gearbeitet. Darf ich Sie daher um einen Gefallen bitten? J Bitte …” „… , Robie Wood, Sebastian Radics und Stefan Wunder wäre „Managing for Happiness“ ein langweiliges Buch …”

Impressum S. 293

11. Happiness Door – Streben Sie nach einer glücklicheren Organisation S. 217-234

„… messen. 218 Ein Buch mit dem Titel Managing for Happiness wäre unvollständig ohne ein Kapitel, das sich …” „… warum nicht auch Pair Managing). Sie können Mitarbeitern anbieten, als Mentor oder Coach für Kollegen …”

doi.org/10.15358/9783800654192

Michael Hirt - Die wichtigsten Strategietools für Manager

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Michael Hirt (ed.)

Die wichtigsten Strategietools für Manager

Series: Management Competence

Volume 2014

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100 Managing Time S. 323-326

„… 100 Managing Time Einsatzbereich – Strategischer Einsatz des Faktors Zeit – Generierung von …” „… . 3–5 Monate, Umsetzung: kontinuierlicher und dauerhafter Prozess 317100 Managing Time 100.1 …”

102 Polaritätsmanagement S. 329-332

„… Polarity Management: Identifying and Managing Unsolvable Problems; Johnson, B.; HRD Press, Amherst, 1996 …” „… Publishers, San Francisco, 1997 Polarity Coaching: Coaching People & Managing Polarities; Anderson, K.; HRD …”

Literaturverzeichnis S. 332-340

„… and Managing the Value of Companies, Wiley & Sons, USA Corey, R. E. (1999): Marketing Strategy – An …” „… Overview, Harvard Business School, Boston David Cleden: Managing Project Uncertainty. Gower (2009). S. 1–19 …”

53 Marktlebenszyklus-Wettbewerbspositions-Portfolio S. 180-183

„… der zu untersuchenden Geschäftsbereiche. 53.4 Weiterführende Literatur A System for Managing …”

99 Plan-Do-Check-Act-Rad S. 321-323

„… , H.; Carl Hanser Verlag, München, 2005 100 Managing Time Einsatzbereich – Strategischer Einsatz des …”

Stichwortverzeichnis S. 340-344

„… 263 Managing Time 316 Markenwert 57 Market-Activated Corporate Strategy 92 Marketingmix 312 …”

30 Market-Activated Corporate Strategy S. 105-108

„… , 2008 Managing the Multibusiness Company: Strategic Issues for Diversified Groups; Goold, M./ Sommers …”

31 Parenting Advantage/Fit S. 108-112

„… Managing Business Portfolios Effectively: On the Explanatory Power of the Parenting Advantage Concept …”

Titelei/Inhaltsverzeichnis S. 1-16

„… 100 Managing Time …”

doi.org/10.15358/9783800648474

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

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5.4 Developing and Managing Customer Relationships S. 420-445

„… 5.4 Developing and Managing Customer Relationships 4075.4 Developing and Managing Customer …” „… Managing Customer Relationships 409In this context, an important aspect of loyalty is share of wallet. When …” „… and Managing Customer Relationships 411ents. Subsequently, the concept of employee retention is as …”

Titelei/Inhaltsverzeichnis S. 1-14

„… aspects of relationship management? Developing and managing customer relationshipsChapter 4: Marketing Mix …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2364.3.4 Designing and Managing the Channel Structure . . . . . . . . . . . . . . . . . . . . . 2404.3.5 …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2504.3.6 Developing and Managing Relationships between Manufacturer and Distributor …”

Case 4: Heinrich Deichmann GmbH S. 344-358

„… 337ReferencesAaker, D. A. (1991) Managing Brand Equity, The Free Press, New York, NYAaker, D. A. (1990 …” „… , E. D. and Ford, J. B. (1995) ‘Guidelines for managing an international sales force’, Industrial …” „… , K. L. (1993) ‘Conceptualizing, measuring, and managing customer-based brand equity’, Journal of …”

4.3 Distribution Decisions S. 248-286

„… mission.Arnold (2000) suggests seven guidelines for managing the relationship to the international …” „… uses this arrangement in managing hotels around the world. This approach is a low-risk method, and it …” „… Designing and Managing the Channel StructureOnce having considered and chosen the overall market entry …”

Case 1: Nordex AG S. 48-57

„… creating value, Free Press, New YorkDay, G. S. (2002) Managing the market learning process, Journal of …” „… of Marketing Science, 23 (4), pp. 252-254Grossmann, R. P. (1998) Developing and managing effective …” „… ), pp. 75-81Storbacka, K., Strandvik, T. and Grönroos, C. (1994) Managing customer relations for profit …”

5.2 Budgeting and Control S. 388-401

„… crucial for understanding and managing service productivity.Marketing actions, such as advertising …” „… effectiveness in managing the marketing function, in managing customer relationships, and in managing social …”

5.1 Organizing and Implementing the Marketing Plan S. 358-388

„… managing customer relationships you should be able to do the following:discuss loyalty, satisfaction and …” „… managing marketing implementation is that the acceptance of fundamental change will take time for people to …” „… implementation resources, and last but not least managing resistance to change in the organisation.Communicating …”

2.2 Assessing the External Marketing Situation S. 75-88

„… for the environment will increase and hence will be a major factor in managing that prime marketing …” „… relationships with suppliers;3. The managing of the supplier base in terms of size and relations between …” „… elements (e.g. managing the ‘mo-• ments of truth’ in the service encounter) associated with the marketing …”

1.5 Relationship Marketing as an Integrative Management Approach S. 31-36

„… satisfaction by continuous contact and by directly managing its customer base (Egan, 2008).Interdependency …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 401-420

„… Managing Customer Relationships 4075.4 Developing and Managing Customer RelationshipsGenerally speaking …”

4.4 Communication Decisions S. 286-344

„… misconceptions• : managing misconceptions about a company and its products so that unfounded opinions do not …” „… online marketers must make or buy a back-end system that will meet or exceed customer needs. Managing …”

Case 2: BMW Motorcycles S. 110-123

„… . (2002) Managing the market learning process, Journal of Business & Industrial Marketing, Vol 17, No. 4 …”

Case 5: Alfred Ritter GmbH S. 445-460

„… Management, California Management Review, Vol. 44, No. 1, 2001Bartlett, C. and Ghoshal, S. (1989) Managing …”

4.1 Product and Service Decisions S. 185-226

„… add value to a product. Building and managing brands is eventually the marketer’s most important task …”

doi.org/10.15358/9783800648702

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2015

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5.4 Developing and Managing Customer Relationships S. 463-493

„… ? 7. What are the key responsibilities of corporate social responsibility? 5.4 Developing and Managing …” „… contribution to a stream of revenue on which the company can rely. 5.4 Developing and Managing Customer …” „… infrequently. Many companies are not in a position to make 5.4 Developing and Managing Customer Relationships …”

Titelei/Inhaltsverzeichnis S. 1-15

„… relationship management Developing and managing customer relationships Chapter 4: Marketing Mix in the …” „… Executive Officer, BANCA MEDIOLA- NUM S.p.), Mish Fletcher (Senior Partner / Worldwide Managing Director …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268 4.3.4 Designing and Managing the Channel Structure . . . . . . . . . . . . . . . . . . . . . 271 …”

References S. 493-510

„… Review, Summer, pp- 47-56 Aaker, D. A. (1991) Managing Brand Equity, The Free Press, New York, NY Aaker …” „… – tempting trouble’, The McKinsey Quarterly, no. 1, pp. 117-25 Bartlett, C. and Ghoshal, S. (1989) Managing …” „… 483 Day, G. S. (2002) Managing the market learning process, Journal of Business & Industrial …”

4.3 Distribution Decisions S. 280-320

„… guidelines for managing the relationship to the international distributor: • Select distributors – Don’t let …” „… uses this arrangement in managing hotels around the world. This approach is a low-risk method, and it …” „… Designing and Managing the Channel Structure Once having considered and chosen the overall market entry …”

5.2 Budgeting and Control S. 428-440

„… external efficiency is crucial for understanding and managing service productivity. Marketing actions, such …” „… control This considers the organisation’s effectiveness in managing the marketing function, in managing …” „… customer relationships, and in managing social responsibility and ethics issues. Whereas profitability …”

5.1 Organizing and Implementing the Marketing Plan S. 398-428

„… developing and managing customer relationships you should be able to do the following: • discuss loyalty …” „… managing marketing implementation is that the acceptance of fundamental change will take time for people to …” „… required implementation resources, and last but not least managing resistance to change in the organisation …”

2.3 Assessing the External Marketing Situation S. 106-120

„… increase and hence will be a major factor in managing that prime marketing asset – company reputation …” „… . The managing of the supplier base in terms of size and relations between suppliers. The first …” „… the process elements (e.g. managing the ‘moments of truth’ in the service encounter) associated with …”

1.5 Relationship Marketing as an Integrative Management Approach S. 35-38

„… continuous contact and by directly managing its customer base (Egan, 2008). • Interdependency between …”

4.4 Communication Decisions S. 320-398

„… , and awards for service and achievement can be used. • Overcoming misconceptions: managing …” „… back-end system that will meet or exceed customer needs. Managing customer expectations is also important …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 440-463

„… to lay the foundations for a new way of managing personal savings. Exhibit 5.1: Banca Mediolanum …” „… responsibility? 5.4 Developing and Managing Customer Relationships Generally speaking, marketing is all about …”

4.1 Product and Service Decisions S. 218-258

„… product. Building and managing brands is eventually the marketer’s most important task. We will discuss …”

doi.org/10.15358/9783800649297

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