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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 46 (2024) Issue 1 ISSN Online: 0344-1369

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Teresa Ries, Daniel Baier The Role of Self-Determination Theory in Explaining Patients' Motivation to Continue Using Telemedicine in a Post-Pandemic World S. 40-58

„… I can use telemedicine services for my health as I choose (PA2). 0.78 …” „… of a digital health application) was interesting (IM1). 0.82I like using the telemedical service (IM2 …” „… differentiated servicessuch as dermatologic or mental health treatments wereused most often. Moreover, with …”

Lisa-Marie Klopfer Evaluating Customer Experience Management in the Insurance Industry - Empirical Studies of Company and Customer Perspectives S. 20-39

„… Research. In H. Jain, A. P.Sinha, & P. Vitharana (Eds.), Service-Oriented Perspectives inDesign Science …” „… to meet the challenges oftoday’s highly competitive market. As re-search and practice lack a …” „… , customer experience manage-ment (CEM) plays a crucial role in this respect, as thefirm-wide management …”

Daniel Baier, Joerg Koenigstorfer Editorial S. 2-3

„… provision of re-mote medical services for health care.The communication and distribution channels vary …” „… across 68 goods and service providersresponded to a survey where drivers and performanceoutcomes of their …” „… satisfaction,as well as job tenure have a positive impact on perfor-mance outcomes. As an additional new finding …”

doi.org/10.15358/0344-1369-2024-1

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 45 (2023) Issue 1 ISSN Online: 0344-1369

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Kira Marie Heimann, Nicola Bilstein, Michelle Désirée Haurand Smart Transformative Services to Defuse Crises? S. 48-65

„… apps as a means to reduce concernswhen re-using everyday servicesDifferent measures (e.g., lockdowns …” „… Désirée HaurandSmart transformative services such as digitalcontact tracing apps are a means to …” „… contributes to transfor-mative service literature by identifying digitalcontact tracing apps as a means to …”

Franziska Unger, Martina Steul-Fischer Rewards for a Healthy Lifestyle: The Impact of Reward Type and Timing in Pay-As-You-Live Pricing S. 66-86

„… or cost of a prod-uct or service as monetary rewards has focused on the in-vestigation of discount …” „… to have a positive impact on health behaviorintentions as being part of H1.Hypotheses testing: The …” „… typeon consumers’ health behavior intentions, as mediatedby the reward attractiveness of a cash reward …”

Editorial S. 2-3

„… transfor-mative service literature by identifying digital contacttracing apps as a means to regain confidence in …” „… trends,such as marketing for a better world, marketing via big-data analyses, or innovative digital marketing …” „… consider ourselves as a team, consisting of the expertreviewers and us, that aims to make manuscripts …”

Benedikt M. Brand, Cristopher Siegfried Kopplin Effective Return Prevention Measures in the Post-purchase Stage: A Best-Worst Scaling Approach S. 30-47

„… theproblem of product returns. As a result, theauthors enrich the literature by conducting a …” „… retailers alike, such as access-ing a global audience, it harbours several disadvantages.As e-commerce …” „… adversebehavioural patterns, such as buying a product for a spe-cial occasion and returning it afterwards (Rosenbaum …”

Heribert Gierl Determinants of Consumer Attitudes Toward Prosocial Products: A Focus on the Communication of Love (vs. Pride, Hope, and Compassion) Within Advertisements S. 4-29

„… help en-dangered animal species, and products thataddressed nature as a whole in need. Wemostly found …” „… indi-viduals should contribute to solutions, marketers as wellas NGOs (Non-Governmental Organizations) need a …” „… informa-tion and difficult to visualize. The use of such appealscan be illustrated as follows. Planet Box, a …”

doi.org/10.15358/0344-1369-2023-1

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 39 (2017) Issue 2 ISSN Online: 0344-1369

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Silvia Heideker, Martina Steul-Fischer The Effects of Message Framing and Ad Credibility on Health Risk Perception S. 49-66

„… and change. This may affect health behaviour as a result of health attitude, health condition and …” „… people, and partially accepted as a common behaviour. Even if health risk perception is highly correlated …” „… lower credibility, such as health insurers, insurers offering private health services, and organisations …”

doi.org/10.15358/0344-1369-2017-2

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

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5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 401-420

„… companies as Siemens (bribery), Wal-Mart (allegations of poor employee relations), McDonald’s (health …” „… issues, industries and companies. However, there has been a long-standing suspicion of marketing as many …” „… of view this is sensible as it potentially creates a repeat purchase situation. Naturally, consumers …”

5.2 Budgeting and Control S. 388-401

„… set of products or services, as a result of the brand being associated with those products or …” „… more detail below.The perceived service quality following from a given resource structure as inputs in …” „… service provider. As a result the productivity of service processes can be – partly – measured as the …”

1.5 Relationship Marketing as an Integrative Management Approach S. 31-36

„… the 1990s could be summed up as a choice between four alternative viewpoints:RM as a concept:• By …” „… :• Exchange Relationships should be regarded as a new marketing paradigm, suggesting that a paradigmatic shift …” „… . As Grönroos (1997, p. 408) suggests, ‘the main thing is … not whether a relational strategy is …”

5.4 Developing and Managing Customer Relationships S. 420-445

„… will almost automatically follow.The concept of service as a component of the offer to the customer may …” „… service, in that it is an intangible. Air travel is a service, as are hotel accommodation and a haircut …” „… customer through the quality of service provided by a firm and its employees. That satisfaction is seen as …”

4.1 Product and Service Decisions S. 185-226

„… increase the value of the product or service. As described in a previous chapter (see section 2.1.4 …” „… technical solution to a problem. However, as there are a number of exchanges between the service provider …” „… behaviour.After-Sales Services (AS)Customer service provides one important means by which a company can tailor its …”

4.3 Distribution Decisions S. 248-286

„… , managerial, technical and financial services in return for a fee. Franchise organisations such as McDonald’s …” „… Figure 4.31). As long as higher price reasonably reflects higher service, customers will be loyal to a …” „… strategy usually involves providing a targeted level of customer service at the least cost. As the …”

Case 5: Alfred Ritter GmbH S. 445-460

„… containing a greater proportion of cocoa are especially popular, as does exotic flavours, health and wellness …” „… packaging, Ritter Sport has established a reputation as a trailblazer of environmentally friendly business …” „… first leased and later bought was built as a chocolate factory, and the property seemed to be spacious …”

4.2 Pricing Decisions S. 226-248

„… complicated, it is not always easy to define a unit of service, raising questions as to what should be the …” „… 13:01:44 Uhr4.2 Pricing Decisions 229Should such service packages be priced as a bundle, or should each …” „… . Generally speaking, price is the amount of money charged for a product or service, or the sum of all the …”

doi.org/10.15358/9783800648702

Nils Löber - Patientensicherheit im Krankenhaus

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Nils Löber

Patientensicherheit im Krankenhaus

2017

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Literatur S. 196-209

„… Health Services Research 8, 199 200 Literatur Frodl A (2011) Marketing im Gesundheitsbetrieb …” „… , Clark BH, LaPointe P, Reibstein D, Skiera B, Wierenga B, Wiesel T (2009) Dashboards as a service …” „… with consumers who want more. Frontiers of Health Services Management 19, 3–16 Stute A, Dormann AJ …”

9 Sichere Gestaltung des physischen Umfelds S. 139-156

„… Beurteilungsniveau liegen (s. Abbildung 4). Da diese „Service“-Elemente der wahrgenommenen Leistung aber …” „… - und Effizienzebene und zuletzt auf erlebnisorientierte Service-Elemente (s. Abbildung 14) fokus- 9 …” „… Ausgestaltung des baulichen und technischen Umfelds beeinflusst werden. Das sog. „Servicescape“-Modell der …”

doi.org/10.32745/9783954663323

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