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Norbert Berthold, Michael Lingenfelder - WiSt - Wirtschaftswissenschaftliches Studium

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WiSt - Wirtschaftswissenschaftliches Studium

Browse Volumes: WiSt - Wirtschaftswissenschaftliches Studium

WIST Volume 35 (2006) Issue 9 ISSN Online: 0340-1650

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Torsten J. Gerpott, Ilaha Mahmudova Ordinale Regression S. 495-498

„… ), arbeitsrechtlicherMitarbeiterstatus (Arbeiter, Angestellter, Beamter usw.)oder Flugkategorie (Economy, Business und First Class).Im …” „… 55 (34,4%) Economy Class, 56 (35,0%)Business Class und 49 (30,6%) First Class fliegen. Die abhängige …” „… drei Kategorien werden Zahlen „0“ für die Kategorie „EconomyClass“, „1“ für die Kategorie „Business …”

doi.org/10.15358/0340-1650-2006-9

Michael Lewrick - Business Ökosystem Design

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Michael Lewrick

Business Ökosystem Design

2021

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Ökosystem-Beispiele S. 282-305

„… , Vignetten, Reifenwechsel, Steuern und Versicherungen inklusive. Das Business Ökosystem Green Class kommt …” „… 282 EINBLICKE IN LOKALE, NATIONALE UND INTERNATIONALE BUSINESS oKOSYSTEM-INITIATIVEN 283 …” „… werden. Experten gehen davon aus, dass diese Evolution in Business Ökosystemen so weit geht, dass in …”

Titelei/Inhaltsverzeichnis S. 1-13

„… Business Ökosystem Design & Agile Produkt- und Kundenentwicklung Scale Lean Start-up Research PROBLEM TO …” „… das Finden des richtigen Geschäftsmodells mit Business Design • Entwickle das Produkt und das …” „… Ecosystem CUSTOMER NEEDS PRODUCT-/ MARKET-FIT SYSTEM-/ ACTORS-FIT ECOSYSTEM-/ CO-EVOLUTION-FIT? 5 Business …”

Index und Quellen S. 314-325

„… Build-measure-learn 194, 197, 199, 200 Business Ökosystem 16, 21, 39, 48, 53, 60, 73, 92, 110, 132, 159, 180, 209 …” „… , 102, 122, 129, 131, 145, 158, 169, 225, 250, 261, 294 Green Class 284, 302 H How might we…-Frage 178 …” „… , 168, 253 Roadmap 159, 196, 197 Rollen (im Business Ökosystem) 15, 44, 56, 57, 67, 96, 101, 102, 120 …”

doi.org/10.15358/9783800663378

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

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3.2 Market Segmentation, Targeting and Positioning S. 149-180

„… , modifiedTable 3.4: Social class/OccupationKapitel_3.indd 145 03.08.2010 12:48:00 Uhr3. Strategy Formulation …” „… attractiveness of the segments and select the most appropriate target markets. Finally, the business organisation …” „… raises two elementary concerns: 1. Businesses, which believe they are applying a market segmentation …”

About the Authors S. 460-461

„… his Ph.D. from Copenhagen Business School (CBS) in 1992. He has published articles in international …” „… has also worked as a business consultant for several multinational companies, as well as global …” „… Ph.D. and Associate Professor of Business Economics, in particular Marketing and Management, at the …”

Index S. 461-464

„… Business mission statement 111Business vision statement 111Buy classes 80Buyer-seller relationships …” „… management approach 49, 400Stars 126Straight re-buys 80Strategic business unit 124Strategic business …” „… cows 126Classical view of social responsibility 402Commitment 11Commodity approach 4Concentrated …”

2.4 Analyzing Buying Behaviour on the B2B Market S. 93-96

„… .2.4 Analyzing Buying Behaviour on the B2B MarketThe business buying process can be described as the …” „… decision process by which business buyers determine which products and services their organisations need to …” „… . Organisational buying decisions can be categorized into buy classes as to how complex they are, similar to the …”

Case 2: BMW Motorcycles S. 110-123

„… years.Motorcycle exports were down 45.7 % from 2008 levels.2009: Japan Motorcycle Production Figures by Class …” „… 388,991 units or 52.4 %2009 Motorcycle Domestic Sales in Japan: Figures by Class (compared to 2008) 50cc …” „… two-wheeled vehicles by automobiles as the countries became more affluent.The BMW Motorcycle business …”

Case 3: Royal Copenhagen A/S S. 180-185

„… UhrReferences 169ReferencesAnsoff, H. I. (1965) Corporate Strategy: An Analytical Approach to Business Policy …” „… , Vol. 6, pp. 257-72O’brian, S. and Ford, R. (1988) Can we at last say goodbye to social class?, Journal …” „… Bonoma, T. V. (1984) How to segment industrial markets. Harvard Business Review, May-June, pp. 104-110 …”

2.1 Assessing the Internal Marketing Situation S. 57-75

„… this context, internal marketing is perceived as a holistic and integrative approach to the business …” „… mistake of seeing the subject as a fundamental discipline rather than an integrated business process …” „… reinforcing these values • and offering a vision of what the business will become.A RM programme should ‘be …”

Case 4: Heinrich Deichmann GmbH S. 344-358

„… market with the retail business of his family …Heinrich Deichmann-Schuhe GmbH & Co. KG (www.deichmann.de …” „… overall strategy is to expand its shoe business by answering all consumer demands offering quality shoes …” „… / Source : Institute for Business Research). In Germany, the group stood at 69.8 million pairs just below …”

4.1 Product and Service Decisions S. 185-226

„… tailored to the business culture and sometimes to individual customers.Product differentiation seeks to …” „… introduced its Mercedes C-Class cars.Product line filling involves adding more items within the present range …” „… its business in four ways. It can add new product lines, widening its product mix. In this way, its …”

5.4 Developing and Managing Customer Relationships S. 420-445

„… loyalty scheme with its long haul business class trying to evoke perceptions of relaxation with the …” „… and businesses define loyalty in many different ways. Often longevity of customer patronage and repeat …” „… buying are used by businesses as proxies for loyalty. Simply put, loyalty can be described as the …”

4.4 Communication Decisions S. 286-344

„… • : the communication of a product or business by placing information about it in the media.Sponsorship …” „… promotion• : the promotion of products to customers and businesses through internet technologies.Direct …” „… Relations (PR):The communication of a product, brand or business by placing information about it in the …”

Case 5: Alfred Ritter GmbH S. 445-460

„… packaging, Ritter Sport has established a reputation as a trailblazer of environmentally friendly business …” „… business. On July 4, 1912, Alfred Ritter, a master candy maker, and Clara Göttle, a woman with a sweet …” „… after, the newlyweds launched their own business, which was named Alfred Ritter Schokolade- und …”

3.1 Strategic Marketing Planning S. 123-149

„… discussed here in Figure 3.5, one can classify businesses and products into four basic categories …” „… appropriate business mission statement• describe the criteria for stating good strategic marketing objectives …” „… guidance for the rest of the chapter. What business are we in? (Mission statement – section 3.1.1)• Where …”

5.1 Organizing and Implementing the Marketing Plan S. 358-388

„… information provided to customers), and affiliation (referring to whose interests the business …” „… represented).The internet has made inroads into both the business to consumer (B2C) and business to business (B2B …” „… ) segments and online business is likely to be one of the biggest growth areas in the years ahead …”

2.2 Assessing the External Marketing Situation S. 75-88

„… . Political and legal forces can highly influence marketing decisions by setting the rules by which business …” „… business competitiveness benefits from fierce competition. The role of competition policy, then, is to …” „… decades after the Second World War.The state of national and international economies affects businesses …”

2.6 SWOT Analysis S. 96-110

„… of difference between the business and consumer markets can be summarized as follows (see Table 2.2 …” „… delivery. In turn, business marketers can connect with customers online to share marketing information …” „… efforts at Harvard Business School to analyze case studies (Panagiotou, 2003). In the early 1950s, two …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 401-420

„… concerns), Coca-Cola (Dasani launch) and many others bear witness to the importance of business and …” „… individual group (Berkowitz et al., 2004). Business ethics are the moral principles and values that guide a …” „… company’s behaviour. Until recently, for numerous companies, business ethics consisted mainly of …”

4.3 Distribution Decisions S. 248-286

„… a separate, independent organisation for some business purpose (Robbins and Coulter, 2005). There …” „… to create a local business in which they share ownership and control. A company may buy an interest …” „… in a local company, or the two parties may from a new business venture. Joint ownership may be needed …”

4.2 Pricing Decisions S. 226-248

„… producers in business. Thus, from the point of view of the price setter, the most important factor is costs …” „… , Olympus, and others. If a business lowers prices to gain share, and competitors follow, there is likely to …” „… contribution is likely to go down. On the other hand, if a business raises prices to improve margins and …”

2.3 Analyzing Buying Behaviour on the B2C Market S. 88-93

„… 2B MarketThe business buying process can be described as the decision process by which business …” „… organisation’s activities. Sometimes, it is difficult to classify a product as either a consumer or an …”

doi.org/10.15358/9783800648702

Albrecht Steinecke - Tourismus und Luxus

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Albrecht Steinecke

Tourismus und Luxus

2019

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Literaturverzeichnis S. 120-136

„… , P./Powley, T. (2017): First-class flying makes way for business travel. – In: Financial Times, 13.11 …” „… : Countering Complexity in the Business of Luxury, Boston Beaverstock, J. V./Faulconbridge, J. R. (2014 …” „… , 54/4, S. 500–520 Budd, L. (2014): Aeromobile elites. Private business aviation and the global economy …”

3 Luxuriös unterwegs: Zu Lande, zu Wasser und in der Luft S. 20-51

„… - bzw. Business Class-Sitzen vorbeigehen müssen. In diesen Fällen stieg die Zahl der unangenehmen …” „… Business Class erweitert und deren Qualität erheblich verbessert (Sitzabstand, Schlafkomfort …” „… Business Class müssen sich nicht in die langen Warteschlangen vor der Sicherheits- und Passkontrolle auf …”

1 Tourismus und Luxus – ein Überblick S. 10-15

„… , dass ein Gast die First Class eines Flugzeugs benutzt und in Fünf-Sterne-Hotels übernachtet, lassen …” „… , Wertvorstellungen, Lebensstile etc.) sowie mit Fallstudien zur Semiotik des Luxustourismus, zum Business …” „… : Countering Complexity in the Business of Luxury, Boston Trendstudie zum Konsumverhalten von High Net Worth …”

4 Immer nur das Beste: Merkmale, Erwartungen und Typen von Luxustouristen S. 52-63

„… sie häufig Geschäfts- und Urlaubsreisen (Bleisure bzw. Bluxury Trips = Business + Leisure bzw. Luxury …” „… andere Urlauber – das können junge Multimillionäre sein, die in der Regel auf Flügen die First Class …” „… lassen – z. B. durch die Nutzung von Spas (20 Prozent). Bluxury (Business + Luxus): Erfolgreiche …”

doi.org/10.2357/9783739880068

Andrew Sayer - Warum wir uns die Reichen nicht leisten können

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Andrew Sayer

Warum wir uns die Reichen nicht leisten können

2017

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Anmerkungen S. 432-472

„… league clubs climb to new highs», 31. Mai 2012, http: / / www. bbc.co.uk / news / business-18248540. 32 …” „… diesen Punkt. 44 Zitiert in S. Talabi: «A Nigerian approach to Islamic banking», Business Day, 25 …” „… : Wall Street, London: Verso 1997, S. 4. 58 E. Warren: «The coming collapse of the middle class …”

Vierter Teil: Herrschaft von Reichen für Reiche S. 276-345

„… Economics and Business Research In einem Zeitalter der Liberalisierung der Finanzmärkte bieten sich …” „… Berufsstand zu schützen.91 Aber nachdem die Business Schools immer mehr Raum in den Universitäten beansprucht …” „… , dass sie dem Business in die Arme liefen. Wie sollten sich auch Ökonomen, die an den Primat und die …”

doi.org/10.17104/9783406708534

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