Filter results

Results (2441)

Sort by:

Select all Select all

Page 1

Klaus-Peter Grave - Digitales Mittelstandsmarketing

No access

Select

Klaus-Peter Grave

Digitales Mittelstandsmarketing

2022

Results in this title

1 Die Motivation: Mittelstand ist reif für digitales Marketing S. 13-38

„… Stellenwert des Marketing im Unternehmen. Insbesondere im B2B-Mittelstand gibt es bisher wenige Betriebe, die …” „… erfolgreiches Marketing, insbesondere im Bereich B2B: Die Märkte sind klar definiert, es gibt ein überschaubares …” „… Digitalisierung des Marketing1.3 Chancen der digitalen B2B-Marketingstrategie1 Die Motivation: Mittelstand ist …”

7 Der 6. Schritt: Raum für Erfolgsfaktoren schaffen S. 195-208

„… digitalen B2B7.1 Die GrundlageVor einiger Zeit hielt ich einen Vortrag beim Marketing Club Ruhr in …” „… im digitalen B2BMarketingErfolgsfaktor 1: Den Veränderungsprozess gestaltenOder: Seien Sie …” „… Digitalisierungsmotivator!Durch Vorträge zum digitalen Marketing im Bereich B2B komme ich mit vielen Marke-teers ins Gespräch, die …”

2 Der 1. Schritt: Identifizieren Sie Ihre Zielgruppen S. 39-52

„… die Zielgruppe?Auch wenn es um das B2B-Marketing geht, lautet die Antwort: Nein! Beim B2B-Mar-keting kommunizieren Sie …” „… Gruppen zu überzeugen! Deswegen ist B2B-Marketing wie B2C-Marketing – nur komplizierter, da Sie …” „… beruflichen Sektor und sind auch im B2B-Bereich mittlerweile etabliert.Kurz & knappB2B- ist wie B2C-Marketing …”

Titelei/Inhaltsverzeichnis S. 1-10

„… Klaus-Peter GraveGraveDigitales Mittelstands- marketingLEADS erfolgreich generieren durch B2B …” „… · StuttgartKlaus-Peter GraveDigitales MittelstandsmarketingLEADS erfolgreich generieren durch B2B-Marketing1 …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1957.2 Die 14 Erfolgsfaktoren im digitalen B2B-Marketing …”

5 Der 4. Schritt: Wählen Sie die passenden Kanäle aus S. 145-184

„… letzte Schritt, bevor Sie gut vorbereitet Ihr digitales B2B-Marketing starten können.Meinem zweiten …” „… 3 3 4 4 5Webinar-Plattform 3 2 4 2 4 1Umfragelösung 1 2 3 1 3 1Inbound-Marketing 3 5 5 5 4 5Abb. 49 …” „… die Situation vieler Unternehmen im B2B-Mit-telstandsmarketing beschreibt, bevor sie den Weg Richtung …”

Vorwort S. 11-12

„… Start blicke ich auf das gegenwärtige und zukünftige B2B-Marketing – und warum der Weg in die …” „… 11VorwortLeads erfolgreich generieren – durch digitales B2B-Mittelstandsmarketing: Das ist kein …” „… im Bereich B2B erfolgreich implementiert wurde: der Weg vom Bro-schürenmarketing hin zum digitalen B2 …”

3 Der 2. Schritt: Erarbeiten Sie Ihre Content-Strategie S. 53-74

„… bin im B2B-Kontext Empfänger von Content, den ich sorgfältig prüfe. Darüber hinaus achte und bewerte …” „… aus drei mit-telständischen B2B-Unternehmen und vielen Expertengesprächen bekräftigen mei-ne …” „… begleiten. Dabei handelt es sich nicht um einen linearen Prozess, denn insbesondere im B2B-Bereich können …”

4 Der 3. Schritt: Kreieren Sie die relevanten Formate S. 75-144

„… gelesen.4.7 Video/BewegtbildOder: Bewegtbild performt einfach gut.Videos sind im digitalen B2B-Marketing …” „… Rahmen Ihrer Content-Strategie für die Leadgewinnung nut-zen – B2B-Marketingpraxis pur.Welche Formate Sie …” „… voranschieben:1. Proved for B2BMittelstandAll die beschriebenen Formate sind praxiserprobt und erfolgreich im B …”

Der Autor S. 215

„… Fokus auf die Leadgenerierung erfolgreich absolviert hat. Was alle Stationen eint: B2B at its best und …” „… Blick auf das Marketing. Seine Mission: Das Marketing im Mittelstand zu professiona-lisieren und …” „… Schwerpunkten Marketing sowie Organi-sation & Planung als Etatdirektor in einer Agentur für Dialogmarketing …”

6 Der 5. Schritt: Aus Leads werden Kunden S. 185-194

„… Buyer Persona(s) stattfinden. Im B2B-Investitionsgü-terbereich tritt man häufig auf Buyer Center, also …” „… werden.Schritt 2: VorabLeadqualifizierung durch das MarketingDie durch die Kampagne generierten Leads werden …” „… alle Bereiche mit ein, die das CRM nutzen, also Vertrieb, Marketing und IT.2. Schritt: Marktüberblick …”

Stichwortverzeichnis S. 213-214

„… 213StichwortverzeichnisBB2B-Marketing – Chancen 17 – Erfolgsfaktoren 196 – Herausforderungen 19 …” „… (CRM) 191DDurchgängigkeit 194EE-Mail-Signatur 130Emanzipation des Marketing 23Entscheidungskompetenz 30 …” „… EU-DSGVO 21FFormatcheck 76Formate 75IInbound-Marketing 32Inbound-Marketing-Tool 179Infografik 121 …”

doi.org/10.34157/9783648158128

Svend Hollensen, Marc Oliver Opresnik - Marketing

No access

Select

Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

Results in this title

Titelei/Inhaltsverzeichnis S. 1-14

„… market Germany World B2B Ch. 2: Situational analysis in the Marketing Planning Process Case study: BMW …” „… relationships to International consumers with tableware Denmark Japan B2C (+ B2B)Ch. 4: Marketing mix in the …” „… retail chain Germany World B2C (+ B2B) Ch. 5: Implementation and controlling in the Marketing Planning …”

Case 1: Nordex AG S. 48-57

„… power industry2. What are the key drivers for the B2B relationships in the wind power industry (seen …” „… Marketing For Agriculture, Macmillan, New York.McCammon, B. (1965) The Emergence and Growth of Contractually …” „… marketing: a meta-analysis, Journal of Marketing, 70 (October), pp. 136-153Palmatier, R. W., Jarvis, C. B …”

Case 4: Heinrich Deichmann GmbH S. 344-358

„… Valentine, M. (2009) It’s all in the mind, Marketing Week, 2 April, p. 29Vavra, B. (2001) The game of the …” „… group operated 2,546 Kapitel_4.indd 331 03.08.2010 13:02:02 Uhr4. Marketing Mix in the Marketing …” „… Marketing: Strategy, planning, market entry and implementation, Kogan Page, LondonBerman, B. (2004 …”

2.6 SWOT Analysis S. 96-110

„… 2. Situational Analysis in the Marketing Planning Process822.5 Comparing B2B and B2C MarketsAreas …” „… relationship Long-term contracts and • supplier involvement Many single purchases • Table 2.2: Comparing B2B …” „… and B2C marketsKapitel_2.indd 82 03.08.2010 12:46:36 Uhr2.6 SWOT Analysis 83related) and external …”

3.2 Market Segmentation, Targeting and Positioning S. 149-180

„… , in more detail.3.2.3 Segmenting Consumer Markets (B2C)As mentioned already, a market may be segmented …” „… grading Occupation A Higher managerial B Middle management C1 Supervisory/lower management C2 Skilled …” „… , 2010).3.2.4 Segmenting the Business Markets (B2B)The imperative to divide the market into different segments …”

5.1 Organizing and Implementing the Marketing Plan S. 358-388

„… diversified organisations, the process is often systematized. 5.1.2 Deciding on the International Marketing …” „… represented).The internet has made inroads into both the business to consumer (B2C) and business to business (B2B …” „… 12:56:20 Uhr5. Implementation and Controlling in the Marketing Planning Process350Why should B&Ms go Online …”

Case 2: BMW Motorcycles S. 110-123

„… 2. Situational Analysis in the Marketing Planning Process96Case 2BMW MotorcyclesThe German …” „… 12:46:38 Uhr2. Situational Analysis in the Marketing Planning Process100In related news, Harley-Davidson …” „… Uhr2. Situational Analysis in the Marketing Planning Process102History of the PlantThe history of …”

2.4 Analyzing Buying Behaviour on the B2B Market S. 93-96

„… 2.4 Analyzing Buying Behaviour on the B2B Market 79Technical criteria• are related to the …” „… .2.4 Analyzing Buying Behaviour on the B2B MarketThe business buying process can be described as the …” „… , 1972):Kapitel_2.indd 80 03.08.2010 12:46:35 Uhr2.4 Analyzing Buying Behaviour on the B2B Market 81 …”

Case 5: Alfred Ritter GmbH S. 445-460

„… Planning best practices’, The Marketing Review, No. 2, pp. 441-59Carroll, A. B. and Buchholtz, A. K. (2000 …” „… ) Market-Based Management, Prentice Hall, New Jersey.Booms, B. H. and Bitner, M. J. (1981) Marketing strategies …” „… networks and the relationship marketing loyalty ladder, The Marketing Review, 2009, Vol 9, No. 2, pp …”

2.3 Analyzing Buying Behaviour on the B2C Market S. 88-93

„… 2. Situational Analysis in the Marketing Planning Process74Alliances can come in all shapes and …” „… .3 Analyzing Buying Behaviour on the B2C MarketCustomer buying behaviour refers to the buying behaviour of …” „… 03.08.2010 12:46:34 Uhr2.3 Analyzing Buying Behaviour on the B2C Market 75Who is Important in the Buying …”

2.2 Assessing the External Marketing Situation S. 75-88

„… 2.2 Assessing the External Marketing Situation 61to two and a half to three years as compared to …” „… Busbin, 2000).2.2 Assessing the External Marketing SituationA marketing-oriented company continually …” „… 03.08.2010 12:46:32 Uhr2. Situational Analysis in the Marketing Planning Process62been the focus of …”

2.5 Comparing B2B and B2C Markets S. 96

„… 2. Situational Analysis in the Marketing Planning Process822.5 Comparing B2B and B2C MarketsAreas …” „… relationship Long-term contracts and • supplier involvement Many single purchases • Table 2.2: Comparing B2B …” „… and B2C marketsKapitel_2.indd 82 03.08.2010 12:46:36 Uhr …”

Index S. 461-464

„… 383Masculinity 66Mass-marketing techniques 17Mass production 2Matching strategies 28Maxi-Maxi …” „… Branding 59Brand loyalty 4Brand map 159Bribery 394B-t-B VIIB-t-C VIIBusiness buying process 79 …” „… marketing 157Concept of distribution 3Contractors 46Conversion strategies 28Core competencies 52Core …”

3.1 Strategic Marketing Planning S. 123-149

„… successful segmentation in B2C and B2B markets• discuss ways of segmenting global markets• discuss possible …” „… ).Kapitel_3.indd 116 03.08.2010 12:47:55 Uhr3.1 Strategic Marketing Planning 117Figure 3.2: Filling the …” „… . Strategy Formulation in the Marketing Planning Process130Zone 2 • (medium-dark area of Figure 3.6): in the …”

4.1 Product and Service Decisions S. 185-226

„… Product item 2a Product item 3aProduct item 1b Product item 2b Product item 3bProduct item 1c Product item …” „… 44. Marketing Mix in the MarketingPlanning ProcessLearning ObjectivesAfter studying the section …” „… how distribution patterns affect the aspects of marketing• list the functions, advantages, and …”

2.1 Assessing the Internal Marketing Situation S. 57-75

„… implications• discuss how B2B customers make purchase decisions• explain the influences on organisational …” „… the Marketing Planning ProcessKapitel_2.indd 43 03.08.2010 12:46:28 Uhr2. Situational Analysis in …” „… the Marketing Planning Process442.1 Assessing the Internal Marketing Situation2.1.1 Internal …”

Case 3: Royal Copenhagen A/S S. 180-185

„… ) Marketing Management, 2nd ed., Pearson, New JerseyHooley, G., Saunders, J. and Piercy, N. (2004) Marketing …” „… 03.08.2010 12:48:05 Uhr3. Strategy Formulation in the Marketing Planning Process170Shapiro, B. P. and …” „… 3. Strategy Formulation in the Marketing Planning Process166Case 3Royal Copenhagen A/SEstablishing …”

1.1 The Evolution of Relationship Marketing S. 15-21

„… though marketing practices can be traced back as far as 7000 B.C. (Carratu, 1987), marketing thought as a …” „… co-Kapitel_1.indd 2 03.08.2010 12:45:30 Uhr1.1 The Evolution of Relationship Marketing 3operation rather …” „… is also a blur-Kapitel_1.indd 6 03.08.2010 12:45:30 Uhr1.2 Definition of Relationship Marketing 7 …”

4.2 Pricing Decisions S. 226-248

„… 4. Marketing Mix in the Marketing Planning Process2124.2 Pricing DecisionsPricing is one of the …” „… Marketing Planning Process216P1 to P2 leads to a relatively small increase in demand from X1 to X2. If …” „… 217 03.08.2010 13:01:41 Uhr4. Marketing Mix in the Marketing Planning Process2184.2.2.1 Cost-Based …”

4.4 Communication Decisions S. 286-344

„… B2C merchants is just 1.8 % (Vishwanath and Mulvin, 2001).Companies lose potential customers at …” „… 4. Marketing Mix in the Marketing Planning Process2724.4 Communication DecisionsCommunication is …” „… the remaining decision about the marketing programme. The role of communication is to communicate with …”

4.3 Distribution Decisions S. 248-286

„… of channel member4 5 20 4 16 3 12Marketing management expertise and sophistication5 4 20 3 15 2 10 …” „… 4. Marketing Mix in the Marketing Planning Process2344.3 Distribution DecisionsA product must be …” „… element in the marketing mix, distribution decisions are directed at ensuring that the right product is in …”

doi.org/10.15358/9783800648702

No access

Select

Svend Hollensen, Marc Oliver Opresnik

Marketing

2015

Results in this title

Titelei/Inhaltsverzeichnis S. 1-15

„… external marketing situation Analyzing the buying behaviour in B2B and B2C markets Comparing B2B and B2 …” „… Germany World B2B Ch. 2: Situational analysis in the Marketing Planning Process Case study: Bayer …” „… World B2B Ch. 3: Strategy formulation in the Marketing Planning Process Case study: Axel Springer …”

References S. 493-510

„… 481 Booms, B. H. and Bitner, M. J. (1981) Marketing strategies and organisation structures for …” „… ) Relationship Marketing: Theory and Practice, Paul Chapman, London Buzzell, R. and Gale, B. (1987) The PIMS …” „… , Prentice-Hall, Englewood Cliffs, NJ Craig, C. S. and Douglas S.P. (2000) International Marketing Research, 2nd …”

Summary S. 48-58

„… ) in order to be able to measure the performance of marketing and sales activities in the B2B Today …” „… new and increasingly demanding challenges are provided in the B2B marketing. In the development and …” „… ? 2. What are the major differences between traditional and relationship marketing? 3. What part do …”

5.1 Organizing and Implementing the Marketing Plan S. 398-428

„… organisations, the process is often systematized. 5.1.2 Deciding on the International Marketing Mix Companies …” „… inroads into both the business to consumer (B2C) and business to business (B2B) segments and online …” „… sorts of activities: (a) analyses of the internal and external situations, (b) development of marketing …”

3.2 Market Segmentation, Targeting and Positioning S. 183-208

„… products that match differing needs is at the very heart of both B2B and B2C marketing. The strength …” „… 3. Strategy Formulation in the Marketing Planning Process168 3.2 Market Segmentation, Targeting and …” „… Consumer Markets (B2C) As mentioned already, a market may be segmented in many ways. Segmentation variables …”

Summary S. 140-154

„… their needs and wants high in the priority ranking. 2. Situational Analysis in the Marketing Planning …” „… the B2C market) and the direct business customer (in the B2B market). Re. B2C: End-consumers …” „… consumers’ needs, wants, evaluations, and preferences for various products and brand names. Re. B2B: In B2B …”

Subject and Companies Index S. 511-515

„… Relationship marketing V, VIII, 1, 2, 7, 13 ff., 20, 23, 33 f., 276, 285 f., 390, 449 f., 485 f., 490, 493 …” „… Appropriate time horizon 164 Augmented offer 88 Awareness 11, 101, 420 B BCG portfolio matrix model 154 …” „… Brand equity 416 Branding 89 Brand loyalty 4 Brand map 190 Bribery 429 B-t-B VII, IX, X, 113 …”

About the Authors S. 510-511

„… About the Authors Svend Hollensen is an Associate Professor of International Marketing at …” „… is the author of globally published textbooks, including the bestseller ‘Global Marketing’, 6th …” „… edition which was published in 2014 and is no. 1 in sales outside United States, and no. 2 worldwide (in …”

2.1 Marketing Research S. 58-88

„… 2 Situational Analysis in the Marketing Planning Process Learning Objectives After studying this …” „… main contents of a B2B customer file • explain the importance of having a carefully designed …” „… (Web 2.0 as sources of information) • explain the different concepts that underlie internal marketing …”

Summary S. 208-218

„… segmentation in B2B and B2C markets were identified and highlighted. Summary 195 Many variables exist as bases …” „… for consumer segmentation (B2C) ranging from behaviour, to attitudes, to background characteristics …” „… better prospects. Many ways to segment business markets (B2B) can be identified at both the macro and mi …”

2.3 Assessing the External Marketing Situation S. 106-120

„… 2.3 Assessing the External Marketing Situation 91 superiority of their products. The benefits of …” „… threats. At its simplest, the whole marketing system can be divided into three levels (see Figure 2 …” „… places do have substantial effects on the demand for cigarettes. 2. Situational Analysis in the Marketing …”

2.4 Analyzing Buying Behaviour on the B2C Market S. 120-125

„… Buying Behaviour on the B2C Market 107 The stimulus is driven by the range of elements in the marketing …” „… 2.4 Analyzing Buying Behaviour on the B2C Market 105 2.4 Analyzing Buying Behaviour on the B2C …” „… alternatives (see Figure 2.17). Stimulus Culture Social influence Reference group Marketing Mix …”

3.1 Strategic Marketing Planning S. 154-183

„… in B2C and B2B markets • discuss ways of segmenting global markets • discuss possible barriers in …” „… the B2C market it is often achieved by determining the maximum potential individual usage, and then …” „… extrapolating this by the maximum number of potential consumers (in the B2B market it would be the maximum …”

2.5 Analyzing Buying Behaviour on the B2B Market S. 125-128

„… or terms of delivery. Example 6: B2B marketing: Volvo promotes innovation and power as the …” „… 2. Situational Analysis in the Marketing Planning Process110 • Technical criteria are related to …” „… reduction. 2.5 Analyzing Buying Behaviour on the B2B Market The business buying process can be described as …”

4.3 Distribution Decisions S. 280-320

„… prices? Briefly describe a major competitor-based pricing approach. 2. What could be the strategy behind …” „… what ways is the role of pricing in the international market (a) similar to and (b) different from the …” „… of action, and (b) an inappropriate course of action for a firm. 4.3 Distribution Decisions A product …”

4.1 Product and Service Decisions S. 218-258

„… . Product item 1a Product item 2a Product item 3a Product item 1b Product item 2b Product item 3b Product …” „… 4 Marketing Mix in the Marketing Planning Process Learning Objectives After studying the section …” „… be able to do the following: • explain how distribution patterns affect the aspects of marketing …”

2.2 Assessing the Internal Marketing Situation S. 88-106

„… 2.2 Assessing the Internal Marketing Situation 73 Furthermore, by observing consumers …” „… insights tool kit. 2.2 Assessing the Internal Marketing Situation 2.2.1 Internal Relationships RM has …” „… 2. Situational Analysis in the Marketing Planning Process74 make customers feel (Barnes and Howlett …”

1.1 The Evolution of Relationship Marketing S. 16-22

„… Relationship Marketing2 1.1 The Evolution of Relationship Marketing Although relationship marketing (RM) is …” „… be traced back as far as 7000 B.C. (Carratu, 1987), marketing thought as a specific discipline was …” „… relationships and activities become so enmeshed 1.2 Definition of Relationship Marketing 7 that it is difficult …”

4.2 Pricing Decisions S. 258-280

„… necessary? 4.2 Pricing Decisions Pricing is one of the most important marketing mix decisions, price being …” „… factors of the pricing decision. 4. Marketing Mix in the Marketing Planning Process244 4.2.1 A Pricing …” „… 4.2 Pricing Decisions 243 Questions for discussion 1. Suggest ways in which a computer manufacturer …”

4.4 Communication Decisions S. 320-398

„… Customer 2 Customer 3 Figure 4.35: Opinion leadership in the communication process 4. Marketing Mix in the …” „… fail: the average sales conversion ratio across online B2C merchants is just 1.8 % (Vishwanath and …” „… difficult than domestic distribution? 2. What are the factors that affect the length, width and number of …”

2.6 Comparing B2B and B2C Markets S. 128-129

„… 2.6 Comparing B2B and B2C Markets 113 • Supplier selection: The members of the buying centre now …” „… capabilities, geographic location, performance history, and reputation. 2.6 Comparing B2B and B2C Markets …” „… 2.5). B-t-B market B-t-C market Market structure • Geographically concentrated • Relatively few buyers …”

doi.org/10.15358/9783800649297

Heribert Gierl, Andrea Gröppel-Klein, Lutz Hildebrandt, Hans Mühlbacher, Henrik Sattler, Udo Wagner, Joachim Zentes - Marketing ZFP

No access

Select

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 33 (2011) Issue 4 ISSN Online: 0344-1369

Results in this title

Markus Voeth, Jeanette Loos, Uta Herbst GeMark: Ein bibliometrisches Ranking für Marketing-Zeitschriften S. 329-346

„… Marketing enthaltenA+ (5/2,75 %) 4 1 - - - - 0A (14/7,69 %) - 3 1 2 - - 8B (29/15,93 %) - 2 3 7 4 - 13C …” „… betriebswirtschaftliche Forschung16 13 7 6 4 4623 B Marketing Letters 2 2 6 0 3 1324 B European Journal of Marketing 5 1 1 …” „… 0 5 1225 B Journal of Advertising 1 2 1 0 0 426 B Industrial Marketing Management 5 3 1 3 4 1627 B …”

Alexander Leischnig, Anja Geigenmüller Markenrelevanz bei Commodities - Eine empirische Untersuchung von Determinanten und Wirkungen S. 293-304

„… empirischeBefunde für B2B-Märkte, Arbeitspapier Nr. 4, Marketing Centrum Münster/McKinsey & Company …” „… – eine empirische Untersuchung296 MARKETING · ZFP · Heft 4 · 4. Quartal 2011Abb. 2 …” „… uns zur Marke [Marke]. 1,79 0,99 2 Die Marke [Marke] ist uns wichtig. 2,08 1,07 Preispremium (Į: n.b …”

Bernhard Heidel, Andreas Hofmann Der Einfluss des Härtegrades und der Verprobung von Produkten auf die Bewertung von Verpackungen S. 263-277

„… consumer-driven package design, in: Journal of Consumer Marketing, 27 (2), pp. 157–168.Heath, T. B.; Chatterjee, S …” „… signalisiert (z. B. „Fresh“), die Farbgebung (Cue 2)Frischeassoziationen auslöst (z. B. blau), eine …” „… Illustration(Cue 3), z. B. spritzende Wassertropfen, oder die Wahlder Schrift (Cue 4) Frischesignale setzt.1.2. Die …”

Benedikt Jahn, Benjamin Brudler, Anton Meyer Members only! - Nutzen von geschlossenen Social Networking Sites aus Nutzer- und Betreibersicht S. 317-328

„… Marketing, vol. 69, no. 3, pp. 19–34.Ashforth, B. E./Mael, F. (1989): Social Identity Theory and the …” „… its correlatesamong art museum, Journal of Marketing, vol. 59, no. 4, p. 46.Bhattacharya, C. B./Sen, S …” „… Companies, Journal of Marketing, vol. 67, no. 2,pp. 76–88.Boyd, D. M. (2007): Why Youth (Heart) Social …”

Bernhard Swoboda, Andrea Schlüter, Edith Olejnik Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden S. 278-292

„… configurationalperspective on key account management, in: Journal of Marketing, Vol. 66, No. 2, pp. 38–60.Ivens, B …” „… . internat. HandelskundenMARKETING · ZFP · Heft 4 · 4. Quartal 2011 285ȕ b t-Wert SignifikanzWirkungspfade …” „… activities), (2) inter-organizational-coordination (decision makers involved), (3) marketing standardization …”

Titelei/Inhaltsverzeichnis S. 1-258

„… 2450201104B 20280marketingZFP – Journal of Research and ManagementBernhard Heidel und Andreas …” „… innerhalb von 2 Wochen nach Absendung ohne Begründung in Textform (z.B. Brief, Fax, Email) zu widerrufen …” „… , Jeanette Loos und Uta HerbstGeMark: Ein bibliometrisches Ranking fürMarketing-Zeitschriften33. Jahrgang …”

Amir Heiman, Oded Lowengart The calorie dilemma: Leaner and larger, or tastier yet smaller meals? S. 305-316

„… .76)b26.79 0.001 ChickenN=369.81(1.39)ab10.39(1.08)a9.42(2.43)b2.87 0.061 SaladN=409.21(1.89)b10.17(1.09 …” „… , in:http://news.bbc.co.uk/2/hi/europe/6704313.stm .Bollinger, B./Leslie, P./Sorensen, A. (2009): Calorie Posting inChain …” „… health-oriented fast food chain),MARKETING · ZFP · 33. Jg. · 4/2011 · S. 305–316 305the finding that in an overfed …”

doi.org/10.15358/0344-1369-2011-4

No access

Select

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 32 (2010) Issue 1 ISSN Online: 0344-1369

Results in this title

Magdalena Öberseder, Bodo B. Schlegelmilch Ethik im Marketing: Themen, Entwicklungen und Perspektiven S. 53-66

„… Marketing, Vol. 67, No.2, pp. 123–139.Becker-Olsen, K. L./Cudmore, B. A./Hill, R. P. (2006): The Impactof …” „… InternationalesMarketing und Management,Wirtschaftsuniversität Wien,Augasse 2–6, 1090 Wien, Österreich, Tel.: + 43 (0)1 …” „… B.Schlegelmilch ist Inhaber desInstituts für InternationalesMarketing und Management,Wirtschaftsuniversität …”

Titelei/Inhaltsverzeichnis S. 1-2

„… 2450201001B 20280marketingZeitschrift für Forschung und PraxisRolf Weiber, Daniel Mühlhaus …” „… Marketing: Themen, Entwicklungen und Perspektiven. Von Mag. Magdalena Öberseder und Prof. Dr. Dr. Bodo B …” „… Verlag Franz Vahlen GmbH, Wilhelmstr. 9, 80801 München, Geschäftsführer: Dr. Hans Dieter Beck.2 MARKETING …”

Rolf Weiber, Daniel Mühlhaus, Robert Hörstrup Auswahlentscheidungen bei heterogenen Angebotssets S. 7-18

„… Voluntary Simplifiers, in: Psychology & Marketing, Vol. 19, No. 2, pp. 187–210.Ferber, R. (1977): Research …” „… Academy of Marketing Science, Vol. 24, No. 2,pp. 137–147.Freichel, S. (2009): FIT-Modelle der …” „… AngebotssetsMARKETING · ZFP · Heft 1 · 1. Quartal 2010 17Huffmann, C./Kahn, B. E. (1998): Variety for Sale: Mass …”

Theo Lieven, Felicitas Morhart Messung und Steuerung markenadäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts S. 39-52

„… Erfolgsstrategien internationaler Top-Manager, 2. Auflage, Wiesbaden,S. 15–31.Grohmann, B. (2009): Gender Dimensions …” „… Conceptualization of the Employee Branding Process, in: Journal of Relationship Marketing, Vol. 3, No. 2/3, pp …” „… 367–4200, E-Mail: theo.lieven@unisg.ch.Dr. oec. Felicitas Morhart istAssistenzprofessorin in Marketing an …”

Heribert Gierl, Janine Schweidler Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? Die moderierende Rolle der Produktvalenz S. 19-38

„… neutral - 3,17 (1,36) - 3,94 (1,33) - - - 3,107a negativ - 2,94 (1,31) - 2,68 (1,34) - - - -2,612bStudie 3 …” „… - - - 4,69 (1,31) - 5,41 (1,34) - 9,436a neutral - - - 4,09 (1,29) - 4,28 (1,33) - 2,882b negativ - - - 3,21 …” „… - 5,66 - Einstellung positiv - - - - - - - neutral - - - 3,82 (1,38) - 4,61 (1,32) - 2.446b …”

Editorial S. 3-6

„… Marketing-Managements.« In THEXIS 2/2000 zur 1. AuflageZielstrebig zum Markterfolg!Preis inkl. MwSt …” „… beider letzten Tagung der Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft in …” „… deutsche (Marketing-) Wissenschaftslandschaft müsste in Zukunft ganz ohne deutscheZeitschriften bzw …”

doi.org/10.15358/0344-1369-2010-1

1

2 3 ... 489