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Barbara Eggenkämper

Die Allianz

2015

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Communication: Newspapers, Advertising, Public Relations S. 123-135

„… 123Communication: Newspapers, Advertising, Public Relations prominent of them was Kurt Schmitt. In …” „… . Communication: Newspapers, Advertising, Public Relations Communication can be difficult. Disappointments …” „… introduced advertising material, reported personnel news, printed feuilleton texts to entertain the readers …”

Titelei/Inhaltsverzeichnis S. 1-8

„… : Newspapers, Advertising, Public Relations 123 International Markets 135 3. 1933–1948 Allianz: The Nazi Years …”

Sag’ es heiter, Du kommst weiter (Say It with Cheer, and You’ll Keep on Going!) S. 218-222

„… It with Cheer, and You’ll Keep on Going!) Up to this point, advertising at Allianz had looked …” „… Kappes, who had been an advertising manager for Allianz Leben since 1941, had been in charge of the …” „… Allianz newspaper since 1950, and at the start of 1952 replaced Arnold Hartung as the advertising manager …”

Allianz Agents S. 237-242

„… with centrally directed advertising and making people aware of Allianz. But it was the agents, above …” „… reasonably priced form of illuminated advertising.70 Allianz Leben made illuminated advertising of an …” „… . As the slide was well received, other motifs were quickly added – for example, advertising for …”

Hoffentlich Allianz versichert (Hopefully Covered by Allianz) S. 222-224

„… advertising slogan used up to that point: “Allianz – das Bündnis auf gegenseitigem Vertrauen!” (Allianz – the …” „… . Yet despite all these efforts and costs, the new advertising slogan did not catch on, not least …” „… Zeitung edition that announced the winners of the competition, the advertising slogan “hoffentlich …”

The Clients Come with Their Cars S. 215-218

„… amounted to only 216 4. 1948–1970 The Economic Miracle and Unlimited Growth Allianz advertising for …” „… corporate design and advertising.26 218 4. 1948–1970 The Economic Miracle and Unlimited Growth Sag’ es …” „… , advertising at Allianz had looked mostly like this: one showed gloomy pictures of burned houses, wrecked …”

1977: A Corporate Identity for Allianz S. 281-285

„… revolutionary; there was a need for action at Allianz. The director of advertising, Walter Kappes, was still …” „… generation shift in the advertising department. The path was cleared when, in 1968, Ernst Benner succeeded …” „… uses, that is, from everything from letterheads, advertising brochures, and forms to illustrated …”

The Little Man and Life Insurance S. 242-244

„… 242 4. 1948–1970 The Economic Miracle and Unlimited Growth Matchbox advertising fulfilled all the …” „… criteria of short, pithy and humorous advertising. After the resounding success of the first years, the …” „… Allianz Zeitung euphorically reported the following under the headline “Matchbox Advertising Comes to …”

1999: A New Corporate Design S. 358-362

„… and modernity. The advertising and design agency Claus Koch Corporate Communications was commissioned …” „… , film and TV advertising, annual reports, and staff and client magazines. The updated Allianz Journal …” „… advertising.”119 This could be achieved by including the subtitle “Part of Allianz Group,” as was done in the …”

Roaring Twenties? – Rationalization, Growth, Crisis S. 105-123

„… account in advertising and canvassing, they said. At the same time, all merged companies would from now …” „… became the new “Allianz und Stuttgarter Lebensversicherungsbank 1929 advertising calendar for the …” „… presumably gave the experts in communication, advertising, and marketing in Stuttgart and Berlin a few …”

Sales and Marketing S. 53-58

„… adequate form of advertising. The brochures that did exist were nothing like today’s advertising …” „… sales than advertising. Everyone was called upon to help establish and expand Allianz. For instance, in …”

The Company Undergoes Change S. 224-231

„… of career unfounded. The advertising slogan “hopefully covered by Allianz” continues to be used to …” „… with Dorschel’s pictures and other phrases, it soon completely dominated Allianz’s advertising. It was …” „… seals and other forms of advertising. Her popularity even brought her truly to life. At staff events …”

Allianz in Asia S. 345-352

„… the region. A network of more Allianz advertising on the skyline of Hong Kong at the beginning of the …” „… Group affiliate Dazhong Transportation Company as an advertising medium. Allianz only commenced …” „… Schulte-Noelle’s five goals. As Life insurance advertising is oriented around the image of the ideal family in …”

Success in the Life Insurance Business S. 276-281

„… action at Allianz. The director of advertising, Walter Kappes, was still relying on the successful …” „… in the advertising department. The path was cleared when, in 1968, Ernst Benner succeeded Walter …”

The Process of Transformation in the 1990s S. 334-340

„… Allianz Zeitung. It aimed to inform traveling sales agents about the presentation of new advertising …” „… event demonstrated the importance of communication in complex takeover procedures. An advertising …”

Change in Allianz’s Corporate Culture S. 328-334

„… Allianz Cultural Foundation. Publicity, marketing and advertising were considered especially important …” „… Zeitung. It aimed to inform traveling sales agents about the presentation of new advertising brochures …”

War, Peace, Reconstruction S. 186-205

„… the HTO, the Head Trusteeship Office East (Haupttreuhand- Brochure advertising life insurance for …” „… , forms were shortened, advertising was for the most part prohibited, the only newspaper to appear …” „… advertising brochure by Allianz Leben from the year after the currency reform. It advertises with …”

Allianz at the Start of the 21st Century S. 362-365

„… .” Today, Allianz is once again emphasizing regional advertising campaigns. On a global level, Allianz …”

Notes S. 377-423

„… .; 6 marks: Schertel to Arps, April 6, 1961, ibid.; incomprehensible advertising: letter from …” „… Notes man Center for Sales, Advertising & Marketing History, URL: http://library.duke …” „… advertising at Allianz up until 1990. 115 Alexander Schug, “Deutsche Kultur” und Werbung. Studien zur …”

Allianz Pensions S. 212-215

„… campaign advertising life insurance. 214 4. 1948–1970 The Economic Miracle and Unlimited Growth ployees …”

Nuclear Energy: Insuring a Radiant Vision of the 1970s S. 285-289

„… insurer in an advertising brochure: “Marching along at the forefront of technological progress is always …”

Allianz during the 1990s S. 323-328

„… Foundation. Publicity, marketing and advertising were considered especially important. Parallel to the …”

Asset Management and Banking Operations S. 352-358

„… insurance advertising is oriented around the image of the ideal family in China. 353Asset Management …”

International Markets S. 135-143

„… left: advertising poster for the Allianz agency in Meshed near Tehran (Persia). The other pictures …”

The View across the Borders: First Steps Abroad S. 289-296

„… suffered from undercutting in the postwar period. An advertising campaign launched in collaboration with …”

The Founding of the SE S. 365-374

„… advertising in Asia. 374 6. 1990–2015 The International Financial Services Provider was the first Italian …”

The Founding of Allianz S. 13-24

„… practice with many insurers and was especially effective in early forms of advertising for fire insurance …”

Foreign Business and the First World War S. 58-71

„… Advertising brochure of the Austrian Phoenix for a war bond insurance policy on the basis of a life insurance …”

The Insurance Official and the “Fräulein” S. 28-39

„… advertising department, or the bookkeeping and accounting department. Reading reports from women from the …”

“Insurance Must Make Money” – Economic Development and Adaptation S. 159-172

„… advertising in national 169“Insurance Must Make Money” – Economic Development and Adaptation circles, it …”

Mastering Crises: Moderation, Conversion, and Mergers S. 84-98

„… to direct advertising and public relations work uniformly; for this purpose, a new logotype for the …”

New Insurance Branches and First Mergers S. 39-53

„… advertising department, or the bookkeeping and accounting department. Reading reports from women from the …”

doi.org/10.17104/9783406678226

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MedienWirtschaft

Browse Volumes: MedienWirtschaft

MW Volume 11 (2014) Issue 4 ISSN Online: 1613-0669

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Frank Lobigs Native Advertising S. 39-41

„… 4/2014 MedienWirtschaft 39 Aktuelles Stichwort Native Advertising gibt es in zwei Ausprägungen …” „… . Native Advertising heißt einerseits, gesponserte Postings als „Paid Posts“, „Sponsored Stories“ oder …” „… „In-Stream-Advertising“ einzuspeisen – wie es zum Beispiel im Mobilebereich bei allen großen sozialen Netzwerken schon …”

Stefanie Sohn Werbung auf mobilen Endgeräten S. 12-27

„… sogenannten In-App-Advertising. Beispielsweise sieht es der Ansatz des Real Time Bidding vor, die …” „… Werbung, SMS Werbung, Mobile Advertising, M-Advertising, Wireless Advertising, SMS Advertising …” „… , Advertising via Mobile Devices/Smartphones und wurde mithilfe diverser Wissenschaftsdatenbanken (z. B. Scopus …”

Inhalt S. 6-7

„… Advertising 39 Prof. Dr. Frank Lobigs Technische Universität Dortmund Standpunkte 42 Vom Medienunternehmen …”

Crossmedia und mehr: und wieder geht es um Digitalisierung S. 3-5

„… Florida oder ein aktuelles Stichwort zum Thema Native Advertising. In der Rubrik „Köpfe“ stellen wir …”

Christian Baierle Musik- und Audionutzung im vernetzten Auto S. 28-38

„… . R./Szybalski, A. T./Thrun, S./Nemec, P. et al. (2014): Transportation-aware Physical Advertising Conversions …”

doi.org/10.15358/1613-0669-2014-4

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MedienWirtschaft

Browse Volumes: MedienWirtschaft

MW Volume 10 (2013) Issue 4 ISSN Online: 1613-0669

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Wolfgang Fuchs Real Time Advertising S. 66-69

„… nutzen mittlerweile diese neuen Möglichkeiten. Der Schwerpunkt für Real Time Advertising-Kampagnen in …” „… Stuttgart E-Mail: fuchs@hdm-stuttgart.de Real Time Advertising In den letzten Jahren haben sich das Angebot …” „… umzugehen. Neue technische Optionen wie das Real Time Advertising eröffnen die Chance, die Effizienz und …”

Nicolas Clasen Lost in Disruption? Media Innovator’s Dilemma. Wie Medienunternehmen Technologiebrüche managen S. 38-47

„… genannten Data Driven Advertising einläuten könnte. Denn eine solche Datentiefe in der Verbindung mit der …” „… Medienunternehmen sorgt. Aus Sicht der Werbekunden ist das rückkanalgetriebene Data Driven Advertising damit den …” „… Driven Advertising beherrschen, stellen sie sicher, dass sie auch in Zukunft weiter vom Geschäft mit den …”

Inhalt S. 6-7

„… 66 Real Time Advertising 66 Prof. Dr. Wolfgang Fuchs Hochschule der Medien Stuttgart …”

LITERATUR S. 74-79

„… Inhalt, Electronic Word-of-Mouth und Consumer-Generated Advertising auf einfache Art und Weise erklärt …”

doi.org/10.15358/1613-0669-2013-4

Heribert Gierl, Andrea Gröppel-Klein, Lutz Hildebrandt, Hans Mühlbacher, Henrik Sattler, Udo Wagner, Joachim Zentes - Marketing ZFP

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 36 (2014) Issue 4 ISSN Online: 0344-1369

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Silke Bambauer-Sachse, Sabrina Mangold Can Advertising Compensate the Detrimental Effects of Negative Online Product Reviews? S. 240-256

„… advertisingThe functional matching approach is used to explain howattitudes can be changed through persuasion …” „… . Negative effects of cognition-based versusemotion-based advertisingAlthough advertising can have positive …” „… (attitudeafter contact with the reviews) as well as to advertising(attitude after contact with the ad) that aims …”

Andrea Gröppel-Klein, Anja Spilski, Stephanie Leick, Frank Spinath Werbeunterbrechungen im angsterregenden Medienkontext S. 221-239

„… mediacontext on advertising evaluations, in: Journal of Advertising,Vol. 27, No. 4, pp. 41–51.De Pelsmacker …” „… and affective priming effects of the context for print advertisements, in: Journal of Advertising,Vol …” „… , in:Journal of Advertising, Vol. 27, No. 2, pp. 17–31.Balint, M. (1988): Angstlust und Regression, 2. Aufl …”

Editorial S. 219-220

„… und Sabrina Mangold erörtern in „Can Advertising Compensate the Detrimental Effects of Negative Online …” „… Adjektiven (z. B. „hochwertige Kamera“ im Fall eines Mobiltelefons) bewerben (cognition-based advertising …” „… (emotion-based advertising). Die Autorinnen ermitteln, dass die Entscheidungüber die Art der Werbung, die die …”

Titelei/Inhaltsverzeichnis S. 1-218

„… andSabrina MangoldCan Advertising Compensate theDetrimental Effects of Negative OnlineProduct …” „… , Stephanie Leick und Frank Spinath . . . 221Can Advertising Compensate the Detrimental Effects of Negative …”

Sebastian Uhrich, Thomas Flöter Sponsor Response Strategies for Avoiding Negative Brand Image Effects in a Sponsorship Crisis: The Comparative Efficacy of Apology, Denial and No Comment S. 257-266

„… ): Building Brand Image ThroughEvent Sponsorship: The Role of Image Transfer, in: Journal ofAdvertising, Vol …” „… . D./Shimp, T. A. (1998): Endorsers in Advertising: TheCase of Negative Celebrity Information, in: Journal of …” „… Advertising, Vol. 27, No. 1, pp. 67–82.Tomlinson, E. C./Dineen, B. R./Lewicki, R. J. (2004): The Road …”

Harald Hruschka Linking Multi-Category Purchases to Latent Activities of Shoppers: Analysing Market Baskets by Topic Models S. 267-278

„… .Belch, G.E./Belch, M.A. (2003): Advertising and Promotion, 6thed., New York.Blei, D. (2012 …”

doi.org/10.15358/0344-1369_2014_4

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 41 (2019) Issue 2 ISSN Online: 0344-1369

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Stefan Thomas, Heribert Gierl Too Sexy for this Price? The Effectiveness of Erotic Advertising Depending on the Brand's Price Level S. 4-20

„… . * Corresponding author Too Sexy for this Price? The Effectiveness of Erotic Advertising Depending on the Brand’s …” „… Price Level By Stefan Thomas and Heribert Gierl Many companies use erotic advertising to promote their …” „… the effectiveness of erotic advertising depending on the brand’s price level. Our findings show that …”

Yasemin Boztug, Dirk Temme Editorial S. 2-3

„… manuscript “Too Sexy for this Price? The Effectiveness of Erotic Advertising Depending on the Brand’s Price …” „… Level”, Stefan Thomas and Heribert Gierl observe many companies applying erotic advertising to promote …” „… of erotic advertising depending on the brand’s price level. The findings show that for highprice …”

Titelei/Inhaltsverzeichnis S. 1

„… Gierl Too Sexy for this Price? The Effectiveness of Erotic Advertising Depending on the Brand’s Price …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Research Articles Too Sexy for this Price? The Effectiveness of Erotic Advertising Depending on …”

Andreas Aigner, Robert Wilken, Sylvie Geisendorf Using Consumer Empowerment to Increase the Effectiveness of Price Discounts S. 48-66

„… advertising strategies (Low and Mohr 1999; Alvarez and Casielles 2005), with various studies showing a …” „… , K. B., & Krishnan, R. (1998). The Effects of Price-Comparison Advertising on Buyers’ Perceptions of …” „… · Volume 41 · 2/2019 · p. 48–63 Low, G., & Mohr, J. K. (1999). Setting Advertising and Promotion Budgets in …”

Uwe Messer, Steffen Wölfl, Jasmin Feste Creating a Sincere Look: Face Ratios of Brand Mascots Affect Social Categorisation and Trust S. 37-47

„… advertising (i. e., brand characters), movies, and direct human-to-object interactions (e. g., avatars …” „… villain in a story or in advertising to help consumers disengage from unhealthy products or behaviours …” „… advertising. Thus, further research could examine the fWHR of humanised entities in the context of brand …”

Hanna Reimers, Stefan Hoffmann Transparent Price Labelling for Sustainable Products: A Boost for Consumers' Willingness to Buy? S. 21-36

„… . (2017). Planning and Conducting Experimental Advertising Research and Questionnaire Design. Journal of …” „… Advertising, 46(1), 83–100. Gleim, M. R., Smith, J. S., Andrews, D., & Cronin J. J. Jr. (2013). Against the …” „… of Advertising, 41(4), 69–84. Mitra, K., Reiss, M. C., & Capella, L. M. (1999). An Examination of …”

doi.org/10.15358/0344-1369-2019-2

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