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Wilhelm Schmeisser, Yana Kaziulia, Hannes Ortmeier, Margarita Spiger - Die Neue Seidenstraße

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Wilhelm Schmeisser, Yana Kaziulia, Hannes Ortmeier, Margarita Spiger

Die Neue Seidenstraße

2018

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6. Literatur und Informationen zu Teil II S. 178-183

„… Models, Business Strategy and Innovation”; in: Long Range Planning No 43, Issue 2-3, S. 172 – 194 The …” „… , R. (2010): „Business Model Design: An Activity System Perspective“; Long Range Planning No 43, Issue …” „… 6 Literatur und Informationen zu Teil II Afuah, A. (2014): „Business Model Innovation – Concepts …”

doi.org/10.24053/9783739804231

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2015

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Titelei/Inhaltsverzeichnis S. 1-15

„… . Marketing Mix in the Marketing Planning Process . . . . . . . . . . . . . . . . . . . . . . . 203 5 …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193 4. Marketing Mix in the Marketing Planning Process …” „… to the marketing planning process of a company. Consequently, the book looks at the marketing …”

1.6 Fundamentals of Marketing Planning S. 38-48

„… resources among functions and business units. Marketing planning inevitably involves change. It is a process …” „… any organisation adopting marketing planning systems to set a clearly defined business mission as the …” „… business definition and direction can be derived. This stage is often overlooked in marketing planning …”

3.1 Strategic Marketing Planning S. 154-183

„… the main steps in strategic marketing planning • develop an appropriate business mission statement …” „… strategic planning is business portfolio analysis, whereby management evaluates the products and business …” „… 3 Strategy Formulation in the Marketing Planning Process Learning Objectives After studying this …”

5.1 Organizing and Implementing the Marketing Plan S. 398-428

„… get there. Marketing planning is able to fulfil these functions by driving the business through three …” „… grasp the ‘integrated picture’ • Isolation of marketing planning from other areas of the business …” „… 5 Implementation and Controlling in the Marketing Planning Process Learning Objectives After …”

References S. 493-510

„… for the smaller business, Marketing Intelligence & Planning, 14/4, pp. 16-23 Bruce, L. (2005) On the …” „… well-recognized international journals, like Marketing Intelligence & Planning, Global Business Review, Int …” „… , vol. 38, no. 3, pp. 102-20 Ackhoff, R. I. (1987) Mission Statements, Planning Review, 15 (4), pp …”

Summary S. 140-154

„… steps in strategic marketing planning • develop an appropriate business mission statement • describe the …” „… their needs and wants high in the priority ranking. 2. Situational Analysis in the Marketing Planning …” „… the B2C market) and the direct business customer (in the B2B market). Re. B2C: End-consumers …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 440-463

„… uncertain nature of the business environment, why would marketers bother drafting alternative marketing …” „… of Marketing Planning Responsible marketing-oriented companies discover what customers want and …” „… Controlling in the Marketing Planning Process426 sistently follow this approach and carry out socially …”

2.7 SWOT Analysis S. 129-140

„… 2. Situational Analysis in the Marketing Planning Process114 2.7 SWOT Analysis Successful SWOT …” „… marketing planning tools. It provides a means by which all the key internal (companyrelated) and external …” „… from efforts at Harvard Business School to analyze case studies (Panagiotou, 2003). In the early 1950s …”

4.4 Communication Decisions S. 320-398

„… Figure 4.34. 4. Marketing Mix in the Marketing Planning Process306 The sender (also called source or …” „… Marketing Planning Process308 advertise. Nevertheless, advertising is an important element in the …” „… Mix in the Marketing Planning Process310 Mix Element (section no. in the chapter) Advantages …”

Summary S. 208-218

„… on devices such as the iPad? 4 Marketing Mix in the Marketing Planning Process Learning Objectives …” „… is rarely straightforward for a business to make wholesale changes to its segmentation. Even assuming …” „… that the necessary resources are available to carry out a segmentation project, the planning and …”

2.3 Assessing the External Marketing Situation S. 106-120

„… which business can be conducted (Kotler and Armstrong, 2009). For example, smoking bans in public …” „… Planning Process92 EU – Euro and the Enlargement January 1992 saw the realization of the dream of many …” „… major influence at European level is EU competition, which is based on the belief that business …”

Summary S. 48-58

„… . There are many benefits to a good marketing plan. The process of market planning can lead a business to …” „… non-marketers to adopt a more integrative perspective. This chapter finally described marketing planning as the …” „… marketing planning process, serves as an important coordination function by helping to develop internal …”

4.3 Distribution Decisions S. 280-320

„… marketer. 4. Marketing Mix in the Marketing Planning Process266 4.3.1 The Role of the Intermediary The …” „… . Marketing Mix in the Marketing Planning Process268 4.3.3 International Market Entry Modes Once the firm has …” „… in the Marketing Planning Process270 has to decide which functions will be the responsibility of the …”

5.4 Developing and Managing Customer Relationships S. 463-493

„… in the Marketing Planning Process474 cians, whereas the business with care- and / or make-up products …” „… 5. Implementation and Controlling in the Marketing Planning Process448 has varied, it includes …” „… . Implementation and Controlling in the Marketing Planning Process450 It is imperative to emphasise that all three …”

5.2 Budgeting and Control S. 428-440

„… necessary for international marketing planning, and how might it be obtained? 2. What are the major …” „… resources. Marketing control is an essential element of the marketing planning process because it provides …” „… inputs are usually 5. Implementation and Controlling in the Marketing Planning Process414 physically …”

3.2 Market Segmentation, Targeting and Positioning S. 183-208

„… 3. Strategy Formulation in the Marketing Planning Process168 3.2 Market Segmentation, Targeting and …” „… attractiveness of the segments and select the most appropriate target markets. Finally, the business …” „… homogeneity within, and heterogeneity between the segments. 3. Strategy Formulation in the Marketing Planning …”

Subject and Companies Index S. 511-515

„… Behavioural segmentation 176 Benefits sought 176 BHAG 142 Bottom-up budget 421 Bottom-up planning 32 …” „… , 149, 216 B-t-C VII, IX, X, 113, 149 Business buying process 110 Business mission statement 141 …” „… Business vision statement 141 Buy classes 111 Buyer behaviour theory 4 Buyer-seller relationships VI …”

2.1 Marketing Research S. 58-88

„… 2 Situational Analysis in the Marketing Planning Process Learning Objectives After studying this …” „… Analysis in the Marketing Planning Process44 2.1 Marketing Research 2.1.1 Introduction The term market …” „… that marketers can understand; • presenting results in a manner that is useful for the business problem …”

2.2 Assessing the Internal Marketing Situation S. 88-106

„… business insights, and the high costs of collecting the data. We expect, however, that the next decade …” „… 2. Situational Analysis in the Marketing Planning Process74 make customers feel (Barnes and Howlett …” „… , internal marketing is perceived as a holistic and integrative approach to the business. As stated above …”

4.1 Product and Service Decisions S. 218-258

„… to get real insights from the business world 4. Marketing Mix in the Marketing Planning Process236 …” „… 4 Marketing Mix in the Marketing Planning Process Learning Objectives After studying the section …” „… Mix in the Marketing Planning Process204 4.1 Product and Service Decisions To this point, we have …”

4.2 Pricing Decisions S. 258-280

„… factors of the pricing decision. 4. Marketing Mix in the Marketing Planning Process244 4.2.1 A Pricing …” „… , and accountants. 4. Marketing Mix in the Marketing Planning Process246 External Factors Affecting …” „… distraction 4. Marketing Mix in the Marketing Planning Process248 difficult to find or when they cannot easily …”

1.1 The Evolution of Relationship Marketing S. 16-22

„… business mission • describe rewards and problems associated with marketing planning 1. Fundamentals of …” „… marketing planning is so important • discuss the process of marketing planning • describe the concept of the …” „… business-to-business and business-to-consumer markets. As in the pre-industrial era once again direct marketing …”

2.6 Comparing B2B and B2C Markets S. 128-129

„… Areas of difference between the business and consumer markets can be summarized as follows (see Table …” „… delivery. In turn, business marketers can connect with customers online to share marketing information …” „… Armstrong, 2009). 2. Situational Analysis in the Marketing Planning Process114 2.7 SWOT Analysis Successful …”

About the Authors S. 510-511

„… & Planning, Global Business Review, Int. Journal of Business Performance Management, Journal of Brand …” „… Strategy and Journal of Business Strategy. Through his company, Hollensen ApS (CVR 25548299), Svend has …” „… also worked as a business consultant for several multinational companies, as well as global …”

1.5 Relationship Marketing as an Integrative Management Approach S. 35-38

„… importance (Egan, 2008). At the other end are distribution channels, services and business-to-business …” „… business functions: The level of interdependency between functions and departments is a business depends …” „… 1.4: The RM/TM continuum 1.6 Fundamentals of Marketing Planning 23 to accept it as part of marketing’s …”

2.5 Analyzing Buying Behaviour on the B2B Market S. 125-128

„… 2. Situational Analysis in the Marketing Planning Process110 • Technical criteria are related to …” „… reduction. 2.5 Analyzing Buying Behaviour on the B2B Market The business buying process can be described as …” „… the decision process by which business buyers determine which products and services their …”

2.4 Analyzing Buying Behaviour on the B2C Market S. 120-125

„… . Situational Analysis in the Marketing Planning Process106 The second implication is that the changing roles …” „… product, the higher the level of involvement. 2. Situational Analysis in the Marketing Planning Process108 …” „… emphasizes the value add of its Playstation 2. Situational Analysis in the Marketing Planning Process110 …”

1.2 Definition of Relationship Marketing S. 22-23

„… shared relationship with their stakeholders. Some of these activities relate to joint planning …” „… functional discipline rather than an integrated business process (Doyle, 1995). In the following chapters …”

doi.org/10.15358/9783800649297

Michael Hirt - Die wichtigsten Strategietools für Manager

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Michael Hirt (ed.)

Die wichtigsten Strategietools für Manager

Series: Management Competence

Volume 2014

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Literaturverzeichnis S. 332-340

„… Business Review, Boston Anhang328 CAnet – Conjoint Analyse: Eine Einführung …” „… afford to grow, Harvard Business Review, Boston Controling-Portal.de …” „… Overview, Harvard Business School, Boston David Cleden: Managing Project Uncertainty. Gower (2009). S. 1–19 …”

38 PIMS (Profit Impact of Market Strategies) S. 131-135

„… weniger aussagekräftig wird Benötigte Informationen – Daten vom Strategic Planning Institute (SPI) in …” „… General Electric (GE) in den 60er-Jahren initiiertes Programm, das von der Harvard Business School …” „… aufgebaut wurde und jetzt vom Strategic Planning Institute (SPI) in Cambridge (Mass., USA) betrieben wird …”

doi.org/10.15358/9783800648474

Christian Stadler, Julia Hautz, Kurt Matzler, Stephan Friedrich von den Eichen, Markus Anschober - Open Strategy

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Christian Stadler, Julia Hautz, Kurt Matzler, Stephan Friedrich von den Eichen, Markus Anschober

Open Strategy

2022

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Anmerkungen S. 270-292

„… : Dimensions, Dilemmas, Dynamics, in: Long Range Planning 50, Ausgabe 3/2017, S . 298–309 .12 Vgl . Warren …” „… : Harvard Business Review Press, 2016 .14 Vgl . Global Agenda Council zur Zukunft von Software und …” „… _Technological_Tipping_Points_report_2015 .pdf .15 Gary Hamel: Strategy as Revolution, in: Harvard Business Review 7, Juli/August 1996 …”

Literaturempfehlungen S. 267

„… Ende der Bürokratie, in: Harvard Business Manager, Ausgabe 1/2019 .Hamel, G ./M . Zanini . Humanocracy …” „… : Creating Organizations as Amazing as the People inside Them, Boston: Harvard Business School Publishing …” „… Range Planning 50, Ausgabe 3/2017, S . 298–309 .Heffernan, M .: Uncharted: How to Map the Future, New …”

Kapitel 6: Einen Blick in die Zukunft werfen S. 137-162

„… Erfolgsaussichten ihres eigenen Business gefragt, bezifferte ein Drittel von ihnen das Risiko zu scheitern sogar …” „… könnten Prognosen und Business Cases unabhängigen Peer Reviews unterziehen, öffentliche Anhörungen …” „… . In seinem Buch The Living Company widmet Arie de Geus, ehemaliger Leiter der Strategic Planning Group …”

doi.org/10.15358/9783800669431

Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicole F. Richter, Sven Hauff - Partial Least Squares Strukturgleichungsmodellierung

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Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicole F. Richter, Sven Hauff

Partial Least Squares Strukturgleichungsmodellierung

2017

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Literatur S. 291-306

„… hierarchical latent variable models in PLS-SEM: Recommendations and guidelines, Long Range Planning, 45 …” „… methods: Reactions to Rigdon’s rethinking of PLS, Long Range Planning, 47, 138–145. Binz Astrachan, C …” „… family firm research, Journal of Family Business Strategy, 5, 116–128. Bollen, K. A., Lennox, R., 1991 …”

Kapitel 8: Ausblick auf weiterführende Verfahren S. 232-262

„… and guidelines, Long Range Planning, 45, 359–394. Becker, J.-M., Rai, A., Ringle, C. M., Völckner, F …” „… ‘Rethinking partial least squares modeling: In praise of simple methods’, Long Range Planning, 47, 146–153 …” „… tetrad analysis in PLS path modeling, Journal of Business Research, 61, 1238–1249. Hahn, C., Johnson, M …”

Kapitel 1: Einführung in die Strukturgleichungsmodellierung S. 1-30

„… ‘Rethinking partial least squares modeling: In praise of simple methods’, Long Range Planning, 47, 146–153 …” „… modeling: In praise of simple methods, Long Range Planning, 45, 341–358. Rigdon, E. E., 2016: Choosing PLS …” „… ., 2016: Estimation issues with PLS and CBSEM: Where the bias lies!, Journal of Business Research, 69 …”

Kapitel 6: Gütebeurteilung von PLS-SEM-Ergebnissen (Teil III) S. 162-191

„… past practices and recommendations for future applications, Long Range Planning, 45, 320–340. Kapitel 6 …” „… ., Hair, J. F., 2014: On the emancipation of PLS-SEM: A Commentary on Rigdon (2012), Long Range Planning …” „… Business, 48, 329–339. Tenenhaus, M., Esposito Vinzi, V., Chatelin, Y.-M., Lauro, C., 2005: PLS path …”

Kapitel 5: Gütebeurteilung von PLS-SEM-Ergebnissen (Teil II) S. 118-161

„… : Introduction to the special issue, Journal of Business Research, 61, 1201–1202. Diamantopoulos, A., Winklhofer …” „… : Confirmatory tetrad analysis in PLS path modeling, Journal of Business Research, 61, 1238–1249. Hair, J. F …” „… and recommendations for future applications, Long Range Planning, 45, 320–340. Kapitel 5 …”

doi.org/10.15358/9783800653614

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